From Deyunshe to Zhaojiaban and Happy Twist, why do comedy labels collectively bet on "tuanzong"?

The broadcast of "Ivory Mountain Idol Group" still has not achieved a breakthrough in the market sense. Its best market popularity ranking remains at sixth place, which is far from amazing in the slightly cold variety show market. However, as the first troupe show of Zhaojiaban (Liaoning Folk Art Troupe), the industry trends behind it are still worth focusing on.

An obvious phenomenon is that the collision between comedy and drama has exploded. In addition to the currently airing "Ivory Mountain Idol Group", Deyun Society's "Deyun Douxiaoshe 2" has started recording, and Happy Mahua announced that it will join hands with Dragon TV and Youku to create the variety show "Mahua Special Happy", as well as the earlier Big Bowl Entertainment's "Spring of Comedy Class" and "Talk Show Conference" before the "upgrade" of Xiaoguo Culture, all five major comedy brands in the market are already here. Deyunshe's variety shows are very effective

During the nationwide shutdown, Deyunshe naturally has no source of income from performances. Their cross talk club has no audience to support them, so it naturally has no income. But with such a large family to support, Guo Degang of Deyun Club naturally has to find some ways to add some extra income. So at that time, he wanted to create a self-made variety show of Deyun Club to show the life and entertainment of Deyun Club crosstalk actors, so Deyun Douxiao Club was established. This variety show also brought together all the popular crosstalk actors of Deyun Club.

For example, actors from Deyun Club who you can name are here, such as Guo Qilin, Guo Degang, Yu Qian, Yue Yunpeng, Sun Yue, Meng Hetang, Qin Xiaoxian, etc. They play games and tell jokes together in this show, which is equivalent to a reality show.

Later, this variety show became popular on the Internet platform. Many people found that this variety show was really good. They were worthy of being cross talk actors. Their baggage came one after another, which made the audience laugh. laughing out loud. So after this variety show became popular, Guo Degang announced that the second season of Deyun Douxia Club will be aired immediately. Comedians are eager to go to the market and increase market awareness

“It is better to have fun alone than to have fun together. My group of brothers and sisters all have their own unique characteristics. Through this group show, more people can enjoy themselves. "Let the audience get to know them", Song Xiaobao has clearly expressed this demand in "Ivory Mountain Idol Group"; in addition, "Deyun Douxiaoshe" has the theme of selecting the new "Deyun No. 1 Brother" , "Mahua Te Happy" aims at the proposition of comedy movie casting...

Behind the seemingly separated themes, it points to a completely different reality: comedians are eager to go to the market and improve the market. Awareness. After the early accumulation and comedy variety show stage, the advancement of comedy brands to a broad audience has also been put on the agenda, and using younger entertainment content as a carrier is obviously a shortcut for market targeting. Of course, the stagnation of offline performances caused by the epidemic has also accelerated this schedule. "Deyun Douxiao Club" has been the most successful

The fields and styles of the big comedy clubs are completely different, so the model of the group comedy cannot be the same. "Spring of the Comedy Class" is an internal product of Dawan Entertainment short drama competition; "Deyun Douxiaoshe" is a cross talk in the first half of the task and the second half, using a two-phase elimination system; "Ivory Mountain Idol Group" uses the "Extreme Challenge" model , the Ivory Mountain men's team will challenge different professions in each issue.

Judging from the results, "Deyun Douxiaoshe" is the most successful. Not only is the program format good, but there are about 20 Deyun boy band members participating in the recording. At the same time, it also maximizes exposure. "Spring of the Comedy Class" was produced six years ago. At that time, except for Jia Ling, the other members were not very famous, so the program had a mediocre effect after it was broadcast.

The biggest weakness of "Ivory Mountain Love Team" is the fixed MC. None of the Ivory Mountain Iron Triangle Liu Neng, Zhao Si, and Xie Guangkun came, and no one except Song Xiaobao could play. If the group wants to get out of the circle, they must present the strongest lineup, and Deyun Club does this well!