Teach you how to speak the dialect of building decoration materials industry.

I. Industry Overview 1. The development status of this industry In the development process of nearly ten years, the building materials industry has entered a stable period, and the proportion of decoration in the total construction cost has been increasing. In the construction of high-grade buildings, decoration has accounted for more than 40% of the project cost. At the same time, with the development of real estate and building decoration industry, the building decoration material industry has developed rapidly. In 2008, the added value of building materials industry was 5 1000 billion yuan, an increase of 20%. At present, the industry is greatly affected by the financial crisis, and the main export-oriented building materials are greatly affected. At the same time, due to the sluggish domestic real estate industry, there is a downward trend at present. 2. Service Contents of this industry The main products of this industry are: pipes, bathroom facilities, doors and windows, wood, floor, glass, cement, wall and floor tiles, stones, carpets, paints, wires, lamps, etc. 3. The distinctive features of the industry and its profit model: the main sales feature of the industry is channel sales, and the sales terminals are basically in stores in major building materials markets, with competitive incentives, relatively transparent prices and relatively low profit levels, mainly relying on sales volume to win. Profit model: mainly based on wholesale profit and upstream rebate. Secondly, the characteristics (age, habit of obtaining information) and geographical distribution of potential customers in the industry. The main customer characteristics of this industry are franchisees, channel retailers and decoration companies, and a few are personal needs. Potential customers are mainly concentrated in this province, and a few are national customers. Third, the industry sales channels and the current advertising channels used to rely on salesmen, tenders, newspapers, promotional materials, networks and store signs. Now most customers mainly rely on online publicity. Four. Possible key decision makers for industry customers: CEO 5. Industry customer communication point 1. Through peer guidance. Set up the brand image as the starting point. Based on the current market development trend. Take the target customer base as the starting point. Starting from facilitating the public bidding of large-scale government projects (no more than 5 sentences) 6. Common words 1. The national macro-policy control, with 2. We mainly undertake projects or subcontract projects through bidding, which is very important for our own public relations ability and industry relations. For us, it has always been a blind spot in advertising and brand promotion. Maybe I'll do some high-speed road sign advertisements, print my company name and some company brochures on the projects I undertake. This can't achieve the ideal brand promotion effect for us! With the popularity of the Internet, especially in the government. When bidding for some large-scale projects and projects (especially projects with high technical content and high competition threshold, it will be difficult to get them by connections or public relations), some powerful and qualified companies will also be collected through the Internet. Let's bid openly! If we can attach importance to our brand promotion in the network, we will be able to seize the opportunity better than our peers. For example, a slope protection company in Chengdu once lost the opportunity of public bidding for a large-scale project in Zhejiang because it could not find any information on the Internet and was not notified! 4. XX Company, with the same qualification and strength as you, has cooperated with Baidu for more than half a year, established its own website, promoted its own engineering projects and brand promotion on Baidu, and gained many opportunities. Recently, the XX project they are building was obtained by receiving a notice through the Internet and participating in public bidding! Baidu is the world's largest Chinese search engine, and joins hands with CCTV Spring Festival Evening to pay New Year greetings to the people of the whole country. Working with such a company with brand effect will definitely reflect your company's brand image.