What is corporate culture in English?

CI means: corporate culture identification system; Including VI: corporate image recognition BI: corporate activity recognition MI: corporate mental identity.

In the Corporate Identity system, CI is the abbreviation of English Corporate Identity, which translates into corporate image design. CI means that enterprises consciously and systematically show and spread the characteristics of their own enterprises to the public, so that the public can have a standardized impression and understanding of a specific enterprise in the market environment, so as to better identify and leave a good impression.

Early stage of extended data CI

The early practice of competitive intelligence can be traced back to 19 14, when AEG Electric Company of Germany initiated competitive intelligence. AEG adopted the trademark designed by Peter Behans for the first time in its electrical products, which became the embryonic form of CI unified visual image. Then, from 1932 to 1940, Britain implemented the London underground project, which was led by Frank Bi Ke, president of the British Industrial Design Association, and was called the classic of "design policy".

Words were born.

After World War II, the international economy recovered, and business operators felt the importance of establishing a unified identification system and shaping a unique business philosophy. Since 1950, major enterprises in Europe and America have introduced CI. From 65438 to 0956, based on corporate culture and corporate image, IBM highlighted the spirit of manufacturing cutting-edge scientific and technological products, and designed its full name as blue "IBM" with a sense of quality and times.

This is even if the eight diagrams become the image representative of the "blue giant" in the next 40 years, it is synonymous with "avant-garde, science and technology, wisdom"; It is also an important symbol of the formal birth of ci. Since the 1960s, there has been a trend of enterprise CI director in Europe and America. The representative work in the 1960s was RCA, which expanded from radio industry to eight fields such as information and entertainment. The representative works in 1970s are the symbol of Coca-Cola, with strong red impact, unique bottle shape and rhythmic stripes.

In short, the sixties and eighties were the heyday of Ci in Europe and America. Japanese enterprises began to create their own CI after 1970s, while China enterprises began to create their own CI after 1990s, which made it a worldwide trend.

References:

Baidu Encyclopedia-Corporate Culture System