Ford’s China advertisement deliberately mistook the Year of the Ox for the Year of the Horse. What do you think of this behavior?

In ancient times, Zhao Gao referred to deer as horses, but today Ford does not differentiate between cows and horses? On the morning of January 28, Ford China Weibo released the official picture of the domestic version of its new electric vehicle Mustang Mach-E. The poster read: 2021 Chinese Year of the Horse. This mistake was immediately discovered and caused complaints from netizens.

As we all know, 2021 is the Year of the Ox in the lunar calendar. If it was to promote the Mustang, it would at least include quotation marks, but Ford did not do this. Netizens also exploded in the comments, complaining about whether Ford China is at this level? What’s more? You don’t distinguish between ox and horse? You don’t even understand the year of ox and horse, but you want to make money from us? ?’s sharp comments. It is understood that Changan Ford Mustang Mach-E will be officially released at the Shanghai Auto Show in April. After being made in China, competitors will target the domestically produced Tesla Model Y.

Mach-E is Ford Motor's first pure electric vehicle and a new member of the Mustang family. The appearance of the domestic Mustang Mach-E is consistent with the overseas version. The new car is built on the Ford Global Electric platform, and its appearance still maintains Mustang's classic design language, such as the long bonnet, high front nose, and three-bar taillights. The domestically produced Mustang Mach-E is divided into a regular version and a GT version. The regular version uses a closed air intake grille in the same color as the body, while the GT version adds a honeycomb texture to the closed grille.

The side of the new car adopts a fastback design with a segmented waistline, making the entire body visually more slender. Referring to the overseas version, the length, width and height of Mustang Mach-E are 4724/1880/1600mm respectively, and the wheelbase is 2973mm. The interior design of Mustang Mach-E is simple, and the 10.2-inch full LCD instrument display interface will change according to the driving mode. The 15.5-inch central control screen is equipped with the latest SYNC system, the overall interface display is simpler, and it supports OTA upgrades. In terms of power, Mustang Mach-E is equipped with 75.7kWh and 98.8kWh battery packs respectively, with an NEDC cruising range of up to 600 kilometers.

Among the twelve zodiac signs, the Ox and the Horse are far apart. Many people really can’t understand Ford China’s operation. In response to this, Ford China said, have you peeked at the standard answer: Ford's most famous "horse", the pioneer pure electric SUV MUSTANG MACH-E, was produced in China for the first time, referred to as the Chinese Year of the Horse. Ford China deliberately mentioned the Year of the Horse in order to promote its electric Mustang. That is, the first year of electric Mustang manufacturing in China.

Of course, if it weren’t for this apparently “wrong” Weibo post, it wouldn’t have such high traffic. It didn’t cost a penny, it reached the Weibo news list, and Ford made a lot of money. No one wants to be told, “You are wrong?” This is a natural psychological mechanism. So, everyone was joking about you happily, but as soon as you announced the correct answer: Oops! It turned out to be a calculated move, and that fool turned out to be? Contents like mine that target a wide audience may offend some people.

Real intelligence is to make everyone feel: Well, this brand is really smart! ?Instead of letting everyone feel that this brand is saying to itself: ?I am smarter than you, you idiot! ?The editor believes that in order to attract attention and ignore traditional Chinese culture, this approach should not be promoted.