Tsinghua Xueba failed to start a business 33 times. In the eight years since he founded Aauto Quicker, his market value has exceeded one trillion, and his net worth has exceeded one hundred billion.

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Su Hua, chairman of Aauto Quicker, has too many dazzling labels. Although he resigned as CEO last year and was replaced by another founder, Cheng, he is still the core decision-making level of Aauto Quicker.

Su Hua is a legendary child of others. He has been a talented and proper super schoolmaster since he was a child. He graduated from Tsinghua University with a doctorate.

When he started his business at the age of 26, he was an absolute technical "big cow" and never experienced 33 entrepreneurial failures. In his 34th venture, he went from GIF Aauto Quicker, curious a auto quickless, to a auto quickless with a market value of trillions. This time, he finally succeeded.

As a prostitute in Hunan, Su Hua has a typical Hunan personality, but she has found her way out in the online short video community.

Everything seems to be taken for granted. In fact, behind every success story, there are always thousands of times of tempering and extraordinary persistence and determination.

Out of the remote Xiangxi "Tsinghua Xueba"

1982, Su Hua was born in Yongshun County, Zhangjiajie, Hunan Province, and belongs to the remote Xiangxi area of Hunan Province. The mountain is high and the road is far, and the economy is underdeveloped. Writer Shen Congwen, painter Huang Yongyu and singer Song Zu Ying all come from here.

Su Hua's entrepreneurial spirit must have his father's genes. He was originally the father of a civil servant. In order to provide a better life for his family, he even quit his "iron rice bowl" and started to do agricultural machinery business.

Su Hua is very clever since he was a child, and his grades have always been the best in his class, but he is not a good boy in the traditional sense.

He has always been obsessed with games. From the sixth grade of primary school, "Little Overlord" was his enlightenment. Later, the stand-alone version of the legend of the sword and the chivalrous man was not enough for him to play games.

Su Hua began to try to write code and buy equipment from deciphering games. When boarding in Yongshun No.1 Middle School, he even went to the Internet cafe to play games all night.

But even though he has been addicted to games, he didn't delay his studies at all. He was easily admitted to Tsinghua and became a famous person in Yongshun County.

It was from his love of games that Su Hua developed great interest and enthusiasm for the Internet and programming, which laid a solid foundation for his future entrepreneurship.

Su Hua studied from undergraduate to doctoral. Seeing the soaring housing prices in Beijing, he couldn't help it, and even dropped out of school to find a job.

Doing things boldly and decisively, from these experiences, we can see Su Hua's personality.

Never give up after 33 failed ventures.

With the aura of Tsinghua University, Su Hua successfully entered Google and was "responsible for search and system architecture". At Google, Su Hua felt the charm of technology for the first time.

The comfortable working environment, high salary and advanced technology of large factories make Su Hua feel like a duck to water and develop rapidly.

But the restlessness in his bones made him start his first business after working in Silicon Valley for two and a half years, making video advertisements on the website. In 2008, the video website just started, and no one was optimistic. Unfortunately, it was hit by the financial tsunami, and Su Hua naturally failed.

Later, he tried various projects one after another and failed for various reasons. "I have done at least 33 projects and accumulated a lot of failure experience." During this period, Su Hua also worked in Baidu for two years, established the Phoenix Nest system for Baidu to make money by advertising in the future, and also learned team management by the way.

Su Hua has been reluctant to write code for big factories. Although he has accumulated millions of dollars, he has been eager to realize his value through technology. He believes that starting a business must be the only way.

So he took his six brothers and set foot on the road of entrepreneurship again, ready to be a search engine.

Mutual appreciation created a faster car together.

While exploring, under the matchmaking of investor Zhang Fei, he got to know the process of starting a business in the Internet field.

On 20 13, Cheng and his team are running an animation tool "GIF Aauto Quicker". At that time, it was in the rising period of mobile network socialization. Young people are no longer satisfied with text communication, but tirelessly send funny expression packs in GIF animation format in the emerging chat software WeChat.

However, with the rise of short video, it has been strongly impacted, and the difficult process urgently needs transformation.

The two hit it off, their ideas and ideas were very consistent, so they hit it off and decided to start cooperation. In fact, as the founder of fast cars, Cheng should have a large share. Why does Su Huawei lead? This was determined by the general pattern they negotiated at that time.

Before the merger, Cheng held 80% of the shares of Easy Car, and the investor's capital accounted for 20%. After Su Hua joined, Cheng gave up 40% of the shares and let the investors give up half of the shares, which led to the newly formed Aauto being faster, and its shares exceeded the process and became the actual controller.

I have solid background knowledge, experience in large factories and entrepreneurial experience in 33 projects. Of course, I will not become the CEO of Aauto sooner, and Cheng is responsible for polishing products.

At that time, Internet Jianghu, whether it was Tencent Video, Youku Tudou or iQiyi, brought a lot of capital into the market, and players had stirred up the whole market. Su Hua felt that if he wanted to do this faster, he had to be different. The angle he chose was video socialization.

So he began a drastic reform, and cut down all the original complicated applications in Aauto more quickly, leaving only three columns of "attention", "discovery" and "city" on the home page, as well as a recording function represented by an icon camera.

However, as a result, the number of users dropped sharply, and 90% of active users ran away, which puzzled Su Hua.

There are 700 million users who can't get rid of the country flavor.

Calm Su Hua didn't lose his footing because of the small setbacks in front of him.

Short video operating places are all stars, anchors and big V routes, so that through the training of head anchors, a large number of fans can be attracted and user activity and traffic can be improved.

However, Su Hua does not want to repeat this old road. He believes that the PC era may be the knowledge center of Beishangguang. In the era of mobile internet, the whole world may become a big market, so he pays attention to video from the perspective of ordinary people.

Aauto Quicker didn't bring in the star and gave up the big V certification label. But began to specialize in algorithm recommendation technology.

High-quality content is highly recommended.

Soon, the number of fans lost in Aauto recovered faster. On June 20 14, the number of daily active users of Aauto increased to 200,000. On June 20 17, the total registered users of Aauto faster exceeded 700 million!

This is simply rocket speed.

With the rapid increase of Aauto users, the amount of content generated continues to surge. The platform has 700 million users, which means that at least 65.438+million pieces of video content information may be generated every day.

It has won the love of a group of ordinary people such as grassroots, female drivers driving cranes and rural youths driving excavators.

However, an article entitled "Cruel Story: A China Village with Video Software" quickly pushed the beauty of Aauto to the forefront and pointed out the vulgarity of some video content in Aauto.

"Some people set off firecrackers in their trouser pockets, some people eat glass and breasts, some people abuse cats and dogs for fun, and even underage girls appear on the platform, taking early pregnancy as a gimmick to attract a large number of girls to follow suit ..." For curiosity, video bloggers do everything they can.

In the form of illustrations, this paper analyzes all kinds of chaos in Arturo Express from the aspects of duets, dirty jokes and cruel juggling.

Aout Aauto Quicker is considered vulgar, vulgar and rough, while Aout Aauto Quicker is labeled as a "ghost" and cruel story in the countryside. As soon as the article came out, the whole network was labeled, and Aauto quickness was labeled as "low", and CCTV news also dismounted to criticize Aauto quickness.

Aauto Quicker suffered a large-scale crisis. Su Hua issued an open letter to apologize, and immediately said that he would improve the algorithm, enrich the connotation and improve the content quality.

Su Hua's wealth story needs to be continued. In the next article, we will focus on the secret of Su Hua's entrepreneurial success, especially the reference and enlightenment for entrepreneurs.

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Su Hua, the helm of Aauto Quicker, is worth 2:/kloc-0: 00 billion to teach entrepreneurs that they must have the courage to fail and fight again and again.