Why are 70% of the hot lipsticks such as Givenchy lambskin and YSL bought by men?

In the video, the stars Papa and will arnett watch the girls dubbing (dubbing) and explaining (dubbing) while putting on makeup. Obviously, they look stupid and talk nonsense. It is said that liquid foundation is three-dimensional. Finally, Pappa added, "She is exactly the same as the beginning".

Recently, however, not all men are so straightforward. There is a popular saying on the Internet that men can be elegant today without women. Big data proves this again. Tmall's latest Yan Value Economic Report shows that in 20 18, more than 300 million cosmetics consumers began to try entry-level beauty products, such as liquid foundation and lipstick. People who make popular lipsticks, such as Givenchy sheepskin and Saint Laurent, account for 70%. Besides giving gifts, more and more men arm themselves with cosmetics. Besides, Hangzhou is one of the top ten "most beautiful" cities.

Men's love of beauty is also crazy. Men's makeup has increased by nearly 90%. Givenchy sheepskin, YSL Saint Laurent and other hot-selling lipsticks, male buyers actually accounted for 70%. At present, men's attitude towards makeup is becoming more and more open and inclusive. According to Tmall's data, in 20 18, 67.7% of consumers in the cosmetics industry were women, and more and more men began to try entry-level beauty products, such as liquid foundation and lipstick. According to the latest consumption data, 70% of Givenchy sheepskin lipsticks are bought by male consumers, and 70% of men buy YSL Saint Laurent lipsticks. In addition, more than 40% of SK-II's ex-boyfriend mask was purchased by male consumers, and 50% of Zuma perfume was purchased by male consumers. Brands such as YSL and Givenchy actively give us feedback, saying that there are new phenomena. Most of the high-end cosmetic gift boxes they launched were bought by male consumers, and the brand speculated that heterosexual men bought gift boxes as gifts. Jin Yun, general manager of Tmall Beauty, once said that when cosmetic gift boxes were popular this Spring Festival, giving perfume to friends and lipstick to girlfriends became a "strong social means" for many men. In March 8th and Chinese Valentine's Day, more than 50% of men buy lipstick. They especially favor high-end brands, such as Givenchy, YSL, Armani and MAC.

Men's beauty has also become a new blue ocean market. The market broke out rapidly and began to develop into refinement, specialization and high-end The growth rate has exceeded 50% for two consecutive years. In addition to basic makeup such as lipstick, men are also willing to spend money on eyebrow pencil, essence, sunscreen and mask. Compared with body care, perfume, head care and oral care, men's make-up increased by 89% compared with the same period last year.