Joke Collection Website - Cold jokes - How to improve community activities
How to improve community activities
First, improve community value:
To improve the activity of the community, we must first improve the value of the community. A worthless community will have a vicious circle with the increase of community members: there will be more and more irrigation and meaningless chat. At this time, the elders and valuable members in the community gradually found that this is no longer a familiar place, so everything became meaningless, so they took the initiative to choose diving or quitting the group.
There are more and more meaningless chats, which make the community members who are pursuing gradually leave; The departure of aspiring community members leads to the influence of the community becoming more and more mediocre ... thus, a vicious circle is formed.
Only valuable communities can develop for a long time, and worthless communities have no meaning of existence. At most, it is the irrigation crowd.
Ways to improve community value:
1) community member screening:
A community is a group of equal people who get together. The so-called "equality" means that their values are basically the same, at least on the same ladder. In today's society, people choose "appropriate" when they get married, and people who make friends choose people who are better than themselves. So is the community. Therefore, the quality of community members should also be screened.
While the community provides value, community members should also have certain value. For example, having certain resources, talents in a certain field and so on. The self-worth of community members can improve the overall value of the community, and the two complement each other. The higher the community value, the more attractive the quality membership value, forming a positive cycle.
A community has some high-quality members. However, in order to expand the scale, members are flooding, so these members will lower the value of the whole community, and those high-quality members may be lost because of the decrease in community value.
Therefore, it is very important to screen the quality of community members, which is the basis of ensuring community value.
Strict screening of community members can make the community very healthy and the value of community members is high. There is no advertising party or irrigation party. The more rare a person is, the more he knows how to cherish it. I believe that there will be no group members in such a community to break the rules of the community.
2) Enjoy community resources * * *:
A term "* * * enjoys the economy" needs to be introduced here. The so-called "community economy" is actually "enjoying the economy". Then let's understand what "* * * enjoys the economy":
Definition: "* * * Enjoying the economy generally refers to a new economic model based on strangers, with the purpose of temporarily transferring the right to use goods and the main purpose of obtaining certain remuneration. Its essence is to integrate offline idle goods, labor, education and medical resources. Some people also say that * * * enjoys the economy, that is, people enjoy social resources fairly, and each pays and benefits in different ways, and * * * gets economic dividends together. "
* * * Enjoying the economy is to share your idle resources with others, improve the utilization rate of resources, and get a return from it. Literally, it is easy to understand: * * *: male * * *; Enjoy: enjoy. Its core point is: salary and welfare.
Therefore, in the process of operation, the community:
1. Between members of the community and the community: members contribute to the community, and the community benefits members.
2. Between community members: community members exchange their idle resources, share them and make profits together.
In this way, the community will form a highly cohesive and active community. Everyone is profit-seeking, and I believe no one will be willing to give up the community that can benefit them.
3) Continue to provide content:
A community without content is a bit empty. Different types of communities (including products, interests, knowledge, resources, project collaboration and mixed types) can provide content in different ways.
Content supply can be divided into two forms:
1, shared by domain experts:
You can hire big coffee and experts from the same industry to share knowledge and experience, and community members can improve their knowledge and skills.
2.UGC, community members:
It can also be shared by encouraging group members to provide high-quality content. Advantages of community members spontaneously providing content: on the one hand, other community members in the community can benefit from it; On the other hand, it can also improve the vanity and honor of members who provide content and increase the stickiness to the community.
Second, community content sharing:
Community content sharing can be divided into online content sharing and offline salon activities.
1) Share online:
Online content sharing has the characteristics of low cost and easy dissemination, and has become the main way for the community to provide value and active members. Online sharing mainly includes "domain expert sharing" and "member discussion":
1, shared by domain experts:
● Give priority to a sharer, and everyone can add their own opinions when they are allowed to speak;
● The sharers mainly share their own research fields;
● When the sharer speaks, he can't interrupt at will, disrupting the rhythm of the sharer;
● The sharer can prepare in advance and play on the spot;
● The quality of sharing is not high, and the participation will be reduced;
● The content shared is professional;
2, members of the topic discussion:
Need a topic guide, everyone can be a sharer;
Everyone can find a topic of interest;
● After the topic is announced, everyone can take turns to speak in an orderly manner;
● Everyone is quite casual in the process of sharing, and may digress at any time;
● The topic arouses interest and has high participation, but it is easy to cause screen brushing;
● Improve the sense of participation of community members and increase their sense of belonging;
Group content sharing is the most effective way to improve community activity. No matter what form of sharing, it requires a certain amount of manpower and energy to prepare. Therefore, a successful online sharing is not easy.
To make a successful online sharing, we need to consider the following nine links.
1. Prepare in advance
Sharing mode of domain experts: invite guests and ask them to prepare materials for the topic.
Topic discussion and sharing mode: to prepare topics, make a small-scale evaluation on whether the topics will lead to discussion, or submit different topics to the topic host or the community for voting.
2. Repeated notification
If you decide the sharing time, you should post more news in the group 3-7 days in advance to remind the group members to attend on time, otherwise many people will miss the event notice because of work.
If it's a topic discussion, you should post the topic several times in advance so that everyone has enough time to think.
Emphasize rules
Every time new friends join the group before sharing, they often don't know the sharing rules and interrupt at an inappropriate time, which affects the sharing of guests. So you should prompt the rules before each sharing.
If you are using QQ group, you can temporarily prohibit sharing rules to avoid the rule tips being brushed off.
Step 4 warm up in advance
Before formal sharing, it is necessary to open a group ban in advance, or take the initiative to talk about some light topics in the WeChat group to guide everyone to surf the Internet and enter the communication atmosphere. Or send a small red envelope to activate the participation of group members.
5. Guest introduction
If it is a guest sharing mode, the host needs to guide and introduce his expertise or qualifications before the sharer appears, so that everyone can enter a formal listening state.
Induced interaction
No matter which sharing mode, there may be cold spots, so the sharer or topic host should set up the interactive attraction points in advance. Guide community members to actively participate.
7. Control the scene at any time
Sometimes in the process of sharing, people will post their own questions at will, or put forward something irrelevant to the theme. At this time, the host has to talk privately to guide these people to abide by the sharing order.
8. Closing summary
After sharing, we need to guide everyone to make a sharing summary, and even encourage everyone to go to Weibo and WeChat friends circle to share their experiences. This kind of sharing is the key to the operation of Internet community and word-of-mouth communication.
9. Providing benefits
After sharing, if there are all kinds of small benefits for friends who have summarized brilliant achievements and friends who have participated attentively, it will attract everyone to participate in sharing next time.
- Previous article:Alalei's joke
- Next article:Elephant clam joke
- Related articles
- How Cancer Women Capture Capricorn Men
- Five interesting 400-word Chinese character compositions for primary school students
- Two sheep were fighting on the street in Jiaozuo. How did the passing cars react when they saw it?
- A sentence that satirizes a man who doesn't work.
- Find a joke for your girlfriend!
- How to describe the humorous poems of fat people
- What is this? Classical Chinese.
- Humorous joke: What is a real man?
- Ask for a sketch of Peisi Chen
- What abilities do students majoring in electronic information engineering need to master during their college years?