Not only because of the rear drum brake, what are the causes of road failure?

Hard cross-country has always been a relatively small field. If you want to add some restrictions in front, such as joint venture, within 200,000, then there are fewer models to choose from. Due to Suzuki's withdrawal, the cheapest Jimny is no longer available. As for Isuzu Shepherd Ranger, due to its weak brand influence, old-fashioned style and limited sales.

So when Nissan Tuda went public in April last year, it still caused a lot of people's carnival. The medium-sized SUV class and strong off-road foundation, especially the starting price of 65,438+069,800, are threatening, which is likely to drag Prado down.

Actually? It's all thunder and little rain. In terms of market sales, Tuda only sold 654.38+0.2 million vehicles last year. During June-June this year, only 5,609 vehicles were sold, more than double the price of Prado, and 1 9,853 vehicles were sold in the first half of this year.

Originally the most promising model to compete for Prado has become the biggest joke. Why did Tudou fall into such a situation?

First, the brand appeal is low.

Although it is made by Nissan, Tuda is not made by Dongfeng Nissan, but by Zhengzhou Nissan. Most pickup trucks and commercial MPVs produced by Zhengzhou Nissan have no appeal in the mainstream passenger car market, and the overall grade is not as high as Dongfeng Nissan. Although the Dongfeng Nissan store sells well, the word Zhengzhou behind the logo at the rear of the car will definitely shut out some people who care more. However, if the tail standard of Tuda is Dongfeng Nissan, the price is estimated to increase.

Second, its own product strength defects.

The length of Tuda is 4882mm, which is larger than Prado, but its width is relatively small, 65,438+850 mm is even smaller than CRV, which makes Tuda's overall proportion uncoordinated and slender, and does not give people the feeling of being heavy and domineering.

Compared with the appearance, there will be more people spitting in the interior. The design of the center console has completely continued to Zhengzhou Nissan Picavara, with little change. Very old-fashioned, and the materials are not satisfactory. It is completely a tool car image.

Configuration is the biggest problem. The minimum equipment of Toda is only two airbags and two speakers. No radar, skylight, central control panel, halogen lamp. Most importantly, all rear wheels are equipped with only one drum brake.

There is no need to emphasize these advantages, such as greater braking force of drum brakes. Drum brake is so good, why not use Prado? Drum brake has slow heat dissipation and low braking efficiency, so it will increase certain risks if it is continuously braked. Now, except for a few joint venture cars with a price of less than100000 yuan, there are basically no car drums. The minimum allocation of Tuda has reached169,800, and buying a drum brake is more than100.2 million. Many people are really sorry.