How to write the font of the poster? What are the ways to write popular poster fonts?

1, title: the title should focus on the content, so that people will be attracted at first sight.

Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.

2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly explain the price and promotion.

If it is a performance poster, you should write clearly about the actors, operas, plays and so on.

3. Time: place, cost. The time and place of the activity must be clear.

4. End: Start a new line and sign it. Write the year, month and day under the name.

Extended data:

Poster design skills:

Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the thickness comparison, the distance comparison, the density comparison, the static and dynamic comparison, and the comparison between Chinese and western writing skills. Comparison of ancient and modern composition techniques.

1. Composition Skills Thickness Contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit Fruit), and this style is somewhat packaged in packaging composition.

Some of this thickness contrast is between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, while the other side is as delicate as gossamer; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills. In the composition of traditional Chinese painting landscape, we should study the close-range and middle-range perspective, and in the design of packaging patterns, we should also adopt the same principle as the composition level of several pictures near and far.

The so-called "near" is the most striking part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety in a crimson square background (that is, close-up view).

In turn, there are several small "Braised Beef Noodles" running scripts (it should be said that the second line of sight is also called the middle view), product photos that express the packaging content (also called the third line of sight, bounded by the middle view), and then auxiliary corporate mascot advertising language, performance description, corporate logo and so on.

This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of checking still life pictures from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, he should know the theme of his appeal before making it, and create an atmosphere that stands out from the crowd. Therefore, the designed picture is like a powerful magnetic force, which closely pulls the salesperson's sight.

3. Density contrast of composition skills: Speaking of density contrast of composition skills, it is very similar to the simplicity and simplicity of color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, moderate relaxation and empty inspiration.

At the same time, the theme is outstanding. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This can not only beautify products and promote sales, but also make people bored and lack of appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few crazy thick lines look casual in the background or around the name of the packaging theme, or a banded English or pattern, all of which show a feeling of "".

The theme name is dignified and steady, and the background is light and steady, which is the contrast between static and dynamic. This contrast avoids everyone's gaudiness and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western writing skills. This contrast often uses the combination of cartoon technology of western painting and traditional technology of China or the combination of Chinese traditional studies and English in a package design.

The picture directly highlights a picture on a western photo or packaging pattern in a realistic way. This form of expression is also a common reference method, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. In particular, in order to show a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or a certain degree of comfort. So it is very popular with consumers.

References:

-Posters

What are the ways to write popular poster fonts? Practice the font skills of popular posters;

(1) When lifting a pen, the pen holder faces the stroke direction, and the pen holder and the paper are inclined at 60 degrees.

(2) Don't use too much force when lifting the pen, so as not to drag and make the ink faint.

(3) Before transporting the pen, the whole wide face of the pen should be in contact with the paper. The strength and speed of the pen should be consistent, and the strokes will be smooth and beautiful.

(4) Don't brush repeatedly, otherwise the color will be darker and the strokes will be thicker.

(5) When writing horizontal strokes, the tip of the pen tip is at the position of the index finger, and when writing from the left grid to the right grid, it must be parallel to the upper and lower grids.

(6) After the strokes are smooth, when writing near the right grid line, bring the nib to the right front and add a small tail to make the strokes more flexible.

(7) When writing vertical strokes, the tip of the pen tip is at the thumb position, and the writing from the upper grid line to the lower grid line must be parallel to the left and right grid lines.

(8) After the strokes are smooth, when writing near the lower grid, move the pen tip to the left or right, which becomes a "vertical hook" or "vertical pick" stroke.

Poster format and sample posters mainly play a propaganda role, that is, they belong to propaganda language, so how to write them specifically?

First of all, from the external format:

Posters include title, text, publishing unit and publishing time, as shown below:

Title (center)

Text (the first two paragraphs of the paragraph are empty, written in sections)

.......

Issuing unit (right)

Release time (to the right, symmetrical with the release unit)

Second, from the specific content:

1. Title writing: it can be directly drafted as a "poster", or it can directly write the contents of the event, such as "seminar" and "academic report", or it can be preceded by the name of the organizer, such as "Seminar on Ding Ling's Works Held by Chinese Writers Association".

2. Writing of the text: Because the poster is propaganda, the writing idea of the text can follow the answering idea of propaganda, that is, the text = posting reason+main content+ending.

List the time, place, theme and reason of the activity item by item in the reason for posting. The main content should reflect the activity content, participation methods and matters needing attention, and the ending language should be infectious. In order to enhance the attraction, the common language has a certain incentive and encouragement function.

3. Writing of issuing unit and date: indicate the organizer and contractor, and indicate the date on the next line.

Model essay demonstration

Poster; playbill

In order to further promote the development of college students' scientific and technological activities, the Youth League Committee invited Professor XX, a famous mechanic, to give a report on How College Students Engage in Scientific and Technological Activities. The time of this report is 2065438+July 5, 2007, in the lecture hall of the college.

This report can not only explore the mysteries of science, feel the charm of scientific and technological activities, but also communicate with experts. I hope all students will actively participate.

XX college student union

2065438+July 7 1

Matters needing attention

First of all, the format should be standardized. Element should be complete.

Second, the content should be specific. The theme, time, place and purpose are clearly written. If there are many words in the title, you need to write according to the content of the material to ensure the completeness of the main points.