What does the 6-4-2 system in direct selling mean?

The origin of the 6-4-2 system

2005-11-17 20:29:00 Beijing Pan-Pacific Direct Selling Research Institute

The direct selling business started in the United States , has been around for about 40 years, and has established direct selling businesses in many countries around the world. In terms of Amway, it is currently the largest direct selling company in the world. It has a history of 40 years in the United States and has branches in more than 70 countries around the world. In Taiwan, it has been at least nearly 20 years. or so time. It has developed to the point where it has local branches in many countries around the world.

We once said that selling products, encouraging downlines, and creating performance are not problems, but to form an organization, when it develops dozens, hundreds, or even thousands of people to operate it It is indeed not easy for such an organization and such a team. Therefore, after a lot of evolution and accumulation of experience, many leaders continued to share their experience and improve the mistakes. After several years, it became a model. The 6-4-2 system has been used in the United States for nearly twenty years. So its operation is very mature.

The operation of the 6-4-2 system in the United States is roughly like this. Let’s cite some of the things they operate on a relatively large scale. For example, they all have so-called large-scale gatherings. This is the same in the direct selling industry. Large-scale gatherings are usually held in gymnasiums because after 20 or 30 years, the scale of operations is quite large. The accumulation of leaders and the number of direct sellers have reached a considerable level, and the scale of a large gathering like this is considerable.

As far as the West is concerned, I once participated in it in a place called Portland next to Seattle. The stadium can accommodate about 20,000 people. We actually went to interview and found out that With such a large number of people, it was a big deal to have a large gathering in a local stadium because all the direct sellers in the western United States were gathered together. Take the local hotels as an example. All the hotels are fully booked, which is a big event in the local area. You can even see their 6-4-2 system slogans on the street. This event is happening in There is a three-day and two-night event in the local area, which is a grand event.

There is a very interesting thing here. As you know, ordinary people in the United States are very free. For example, if you want to grow your hair long or a beard in a cool way, or be more casual and wear jeans; Americans themselves are a very open nation, and you will I noticed that in this large gathering, I felt that this group of people are all dignified businessmen. This is a group of people with higher quality than you see among ordinary Americans. The men are all wearing dark blue suits, white shirts, and red shirts. Tie, black leather shoes, dark blue socks; he looked like a businessman, and so many people lined up and entered the venue in an orderly manner. This was not a party organized by Amway Company, but a 6-4-2 system. of gatherings. If it is a party held by a company, the company will definitely hire a lot of staff to arrange all the food, accommodation, venue, decoration, etc. These require paid and paid staff to do the work. The problem is that they arranged this system proactively, on a large scale, and in a very orderly manner. This is an area worth discussing.

During the operation of the gathering, what is even more surprising is that they are doing Amway, but there is little mention of the promotion of Amway products; most of the time they are talking about people, The operation of the organizational system will probably be discussed again at a later stage. As for such a gathering, based on the 6-4-2 system, there are more than forty-eight such large-scale gatherings in the United States a year, whether in the Western United States, the Eastern United States, the Southern United States, etc. Therefore, in an organization like the 6-4-2 system in the United States, one line actually accounts for a large share of the entire Anway's total performance, accounting for 60-70%. This is a very surprising thing, and a very incredible thing. .

We have also seen American monthly magazines. In a certain issue of Amway Monthly magazine, it is completely a 6-4-2 schedule. In other words, it can be said that the entire operation of Amway is almost the entire 6-4-2 schedule. - The operation of the 4-2 system is really an incredible thing. It has become the largest organizational system in private organizations.

In the 6-4-2 system in the United States, the leader is called Bill Britt. He has become the highest level of Amway in the United States and is called Crown Ambassador. This leader speaks loudly and is quite intelligent. The point is that over the years, he has formed a group called Diamond Club. In addition to two presidents and two founders, Anli Company has established a direct seller committee called Anli for direct sellers in the direct selling business group, which will publicly recommend the main leaders. Bill Britt is the chairman of this association. , that is to say, any suggestions that Amway’s direct sellers have for Amway, or the company’s major decisions, are discussed through this association, because they are a group of direct selling operators who truly understand the needs of direct sellers.

Those who can achieve Diamond level in Anli have considerable weight and high level, so their goal is often Go Diamond! Indicates that Diamond is of a very high level. If Diamond goes down further, it will be Emerald (Emerald Club), that is to say, they, the leaders, enjoy and pay for the different levels of operation in the system at the same time. In the Diamond Club with the 6-4-2 system, in addition to beautiful houses, cars, and yachts, In addition, there are also private jets. What is even more interesting is that the tail logo of the aircraft is the letters 6-4-2.

So later, twenty years ago, when Anli started in Taiwan, Taiwan’s 6-4-2 system was extended from the United States. There was a man named Ron Puryear in the West, who was the leader of the largest organization in the West. He then recommended a man named David Seven, who is now also at a very high level in the United States. Next, there is a man named Gray Ducan, who is a Greg, a very smart man who studied medicine, later recommended a man named Li in the United States. He originally lived in Washington State in the United States and came into contact with Anli there. At that time, Anli was about to start in Taiwan. He came into contact with the business of Anli after graduating from the University of Washington. Through an online introduction, he met Greg, who was studying medicine, and talked about the career of Amway. In addition to the Amway business, we also talked about the 6-4-2 system operation model. Mr. Li was very excited. He originally planned to immigrate there and live there. But because of this opportunity, he gave up immigrating and returned to Taiwan to start the Anli business.

The people he recommended from the beginning gradually copied the way the 6-4-2 system operates in Taiwan. At the same time, Greg also flew to Taiwan several times during that time. Through translation, he was able to slowly establish an organizational network in Taiwan and bring in the concept of 6-4-2 system organization, which began to sprout in Taiwan.

After several years of development of the 6-4-2 system in Taiwan, two diamonds were born, one is Mr. Li, the other is the third generation of Mr. Li, and the other is Mr. Wang; There are about twelve or three people who have achieved Diamond. At present, after twenty years, there are about 80 people who have achieved the Amway Diamond level in Taiwan from the Amway Success List. The Diamond level needs to be reassessed every year. In this way It can be calculated that Anli produces about 80 people in 20 years, with an average of about four or five per year. For so many counties and cities in the province, it can only produce an average of four or five per year. You can know what to do. Diamonds are quite high-end in Amway.

So there were two in the 6-4-2 system at that time; it is understood that something happened later, unfortunately. Because Amway Company had a direct selling storm in Taiwan a few years ago. The result of our interview is probably like this. At that time, there were prominent reports in some media magazines or newspapers; at that time, nearly half of Diamond level collective withdraws from Amway.

To understand this matter from the side, in fact, the direct selling career itself is very good. It can bring a person's potential and ability to the highest level. How can this be said? Everyone has to work. To put it more realistically, everyone has to make money. There are basically two ways. The first is to do business, whether it is opening a store or a company; the second is to be an office worker, a person who receives a fixed salary. , accounting for the vast majority of about 80 to 90%.

Maybe only about 10% of people dare to invest a considerable amount of money to start a business, or open a store or a company. Statistics have been done on these two ways of making money. Doing business requires considerable experience; I don’t believe it. If you look at any street or office building, there are actually only a few that can be opened for more than ten years, and even fewer that can be opened for twenty years. While office workers always receive a fixed salary, it is actually quite difficult for a college graduate to buy a house in Taipei.

Direct selling is a way of product flow. It is different from the traditional way of selling products in stores through large, medium and small markets. It directly eliminates intermediate costs. , this is another marketing channel. You can rely on your personal ability to work harder than others and get greater feedback. In direct selling terms, whether he is willing to open an extra line today and how much salary increase he wants to give himself, it is completely It’s in your own hands, you don’t have to rely on your boss. You can also use your spare time to switch from a part-time job to a full-time job, so that you can truly maximize a person’s abilities. This is a special method that can really bring out a person’s potential. , it can be regarded as a good model for taking a person with dreams and letting him give full play to his abilities.

Now let’s talk about the history of the 6-4-2 system in Taiwan. Originally, the 6-4-2 system was almost disbanded after the Anli storm; this was a pity. Some of them were transferred to Lingzhi Company and achieved some good results, but they also continued to branch out due to "people" issues. Basically, we think that the products used as MLM products are generally pretty good; because they rely on word of mouth, if the product is not good, it can only be "supported" once and cannot be "passed on"; but it is wonderful. The wonderful thing is that it is a "people" business. If there is no experienced and know-how operation, different problems will eventually arise. This often happens to the company's internal administrative staff, or the direct selling system itself. Sooner or later, problems will arise. , some companies even went from prosperity to decline, and even ended without a cure; in Taiwan, the direct selling industry has been going on for many years, and there are countless companies that have had their ups and downs. This reminded the reporter that the 6-4-2 system once mentioned a sentence during a training meeting: "If an organization is not replicated, it will definitely fall apart." Sure enough, many things have come true. This sentence, Quite worth pondering.

They also mentioned a sentence that is worth thinking about: "The real challenge in the direct selling business is not to achieve a high level, the real challenge is how to maintain and replicate the entire group." Yes, everyone The direct selling system always talks about the word "copy", but it changes when it is passed to the third and fourth generations. Everyone has their own set of words or methods, and it depends on personal relationships and skills. Maybe you are eloquent; these are not the true meaning of direct selling. As mentioned before, the original meaning of direct selling is to provide an opportunity to people who have funds, no store, or even live in remote areas, and still rely on their own With hard work and the right Know How, he can prove that he can achieve something successful. It’s not just about personal charm, that is, real success; it’s about helping your downlines succeed before you succeed, and you can bring the spirit of direct selling to its fullest.

The Know How of the 6-4-2 system is excellent and is copied very completely. It is rare for you to see such a neat team; no, you can almost call it a "troop", that's right! They mentioned that they were fighting as a team. They talked and did the same thing. They even wore similar clothes and appearance. They all looked like "human beings". That's right! They require it to be like a business. Therefore, honesty, down-to-earth, rigor, and discipline are their characteristics. Unlike some groups that use sensationalism to create personal deification, they have gathered elites from various industries. Therefore, It feels like their "people" are different. Their average quality is quite high, and they truly have the demeanor of a leader. During the reporter's interview, almost everyone is a person with deep experience in society, and there are many foreign businessmen among them. General managers, company leaders (those in charge of thousands of people), actuaries, financial experts, lawyers, accountants, doctors, educators... are a very neat "team"; each person can go through 6 - After the baptism of 4-2, everyone becomes a professional, and everyone can take charge of their own business, truly reaching the highest level of direct selling---Freedom

6-4-2 system is developed in the United States with Amway as a match Huge business entities. Speaking of business entities, we will have another special article in the future. There are some pictures of 6-4-2 jets in the front. You can understand why leaders like them in the United States not only own high-end houses, cars, and yachts. And your own jet! Where does the money come from? I believe it is definitely not from Amway’s bonus. If you are smart, have you ever thought that this is a team with a strong centripetal force and a high degree of loyalty? This is a family, and the elites in the family are united together. Great power will burst out, but in the cause of "people", human nature is subjective. How to selflessly gather together is a high degree of wisdom, and it takes thirty years of correction to reach this state! In the future, we will continue to report page by page with pictures and texts, which will become more and more exciting!

Taiwan’s 6-4-2 system is also matched with a leading American company to develop a huge system. Their operations in various counties and cities across the province are all replicas of Qiangbai. The author once participated in their weekly Taipei conference operations, which actually has the largest number of people in Taiwan at present, with more than several hundred people. There are not so many people in various MLM businesses at present. What is very interesting is that their clothing and appearance are really copied very completely, and their rigorous and down-to-earth style is exactly the same; they once gave an example, "Why McDonald's, Uni-President 7- 11 How to make money like this?! Because they copy them exactly the same, every store is the same"; the problem is that people are different, how can they also copy "people" to be the same? This is what reporters visited various MLM companies, Various MLM systems. What can't be seen, though! Everyone is also talking about "copying" and COPY! Why can 6-4-2 be done?! The author must get to the bottom of it!

I heard that they will bring this model to mainland China in the future. This is really a blessing for the Chinese! They are not using the tactics of "people", but to copy "people" in a down-to-earth manner. What they think is most disapproving is to hear that the leader of a certain system has accumulated tens of thousands of people before reaching a high level. In this way, how many people are there? If new people who join after a few years want to reach a high level, do they have to find tens of thousands of people to get results? This is not a real MLM Know How. The 6-4-2 system has a method, which only needs to be divided into two Stages, each stage only needs to recommend about 10 to 20 people to reach the highest level. This set of models is very interesting. I will announce it after the author has sorted out the information. This website is free so far. Too cheap! Should we set up a "membership system" to give the best Know How to the best people?! Please give me your opinions, readers?! Just smile!

Come! Here are some more “good stuff” for you! 6- 4 - 2 System, we have been talking about the word "system". What is a system? The main meaning of "system" is that a group of like-minded people who are 100% replicated come together to form a great force, which will naturally form a good magnetic field and attract more and better talents to participate; also That is, success breeds success, and positivity breeds positivity. In addition, the three main points about the "system" are summarized.

The first is people, people are 100% copied people, because the direct selling business is a business that pays attention to people. An early-level leader can influence a few people, and a mid-level leader can influence Dozens of people, high-level leaders will influence hundreds or thousands of people, so this 100% copy of "people" becomes very important. In a large field, such as the Chinese mainland market, such a large local people need How to distribute operations, or how to completely copy the model it will make in the future, requires a lot of effort, because in the field of MLM, only true copying can achieve stable performance; anywhere, copying People who have come out can feel at ease when working in various places. Take the unified supermarket 7-11 as an example, it has opened more than 2,000 stores in Taiwan and there will be more in the future. Because it has a complete "copy", the business is convenient. can become stable.

Second - the operation of the assembly, and the 100% replication of "people" mentioned above is inseparable from the focus of "assembly operation". In the process of arranging courses, some centers have their own way of saying things, leaving learners at a loss as to what to do. For example, let’s say someone is a very studious person. He learned from many people, took notes, and condensed it into his own set of ideas or statements. When he passed it on to his downline, the downline continued his method. I also learned from others everywhere, and also gathered a set of "own" ideas. This kind of multiplication has become a big difference, and such a gathering does not meet the aforementioned "100% copy", so I learned that the operation of the center cannot Copy people, but most of the MLM systems now use central operations, but 6-4-2 does not use this model. We will discuss this in detail later.

Third - Tools, tools are things that can "see" and "listen", which are very completely expressed in the 6-4-2 system. Listening to things can enable learners to quickly understand and make good use of them. It saves time and is easy to use. This is one of the characteristics of 6-4-2. At any time and place, it can make a person with no experience or background successful. Operation, this model does not rely on large numbers of people, nor does it rely on charm, popularity, etc., which is its characteristic; that is to say, the tools are guns and bullets used in battles, and the system is very complete, which has been copied for decades. experience.

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During the visit, we got to know a person. This person behaves very low-key and plain. We will call him Mr. W. He is The leader of the system was originally engaged in the traditional printing and publishing industry many years ago. Later, he met American company A and started his direct selling career. However, at that time, there was very little information about direct selling in the market. Therefore, when Mr. W became a direct sales When he was a direct seller (similar to the middle cadre in a corporate group), he participated in the "Family Reunion" conference held by the American 642 system in the United States for the first time and experienced the operation of the 6-4-2 system. With the concepts of rigor and replication, we realized that the MLM business of 642 is not the same as the general "MLM", but it has Know How. When we interviewed Mr. W, he kept repeatedly explaining what is often said in the 6 4 2 system. One thing is "It's not difficult to achieve high-level performance. The real challenge is how to replicate the entire organization." As far as the author knows, no MLM business has ever talked about this aspect. It seems to be a very professional term; in order to To find out, the author took a special leave to visit the United States and participated in the overview of the operation of the 6-4-2 system in the United States. He also brought back valuable information to prepare for future reports and communicate with readers in detail *** Enjoy, this is first-hand information in the MLM industry! Guaranteed to be unheard of in the country.

It is said that after Mr. W really found the essence of direct selling, the 642 system, he made up his mind to enter the "Diamond Club" that is the core operation of this system. That is what is really needed? A practical copy, from D.D. ( Direct sellers) Pearl, Jade, Diamond, etc., accepted the challenge and systematic assessment; in the process of this sprint, he went back and forth to the United States several times, and also participated in several important training sessions of the American 642 system, such as "Freedom" We hold large or important high-level meetings such as Free Enterprise Day, Leadership and Dream Night to constantly learn from our experiences; every time Mr. W returns to Taiwan, his entire suitcase contains hundreds of I moved all the audio tapes, video tapes and books back to Taiwan regardless of the cost, hired someone to translate them, and later became a direct seller of Company A. The books I read and the tapes I listened to were derived from this (Note: According to the author’s in-depth investigation, There have been some other small and medium-sized direct selling companies in Taiwan, and some leaders also claimed that they were produced by the 642 system, which is enough to prove the power of this organizational operation model. However, most of them are one-sided or only based on it. I know a little bit about 1 and 2, and in the name of "boosting" morale, the author has gone through a lot of hard work and finally found the "source", no, I should say "digged" it out, for the benefit of readers. In short, the real 642 system. The concept cannot be achieved overnight. It needs to start from the basics. There are always core members of the "Emerald Club" and "Diamond Club" involved in the work. In Taiwan, Mr. W is the only one.

It is a pity. Company A later had a so-called "direct sales storm" that was published by the news media. The author tried to interview several high-level diamond levelers at that time and got some truth. It turned out that some institutional problems caused nearly half of the high-level diamond level people later. Withdrew from the incident; he had the opportunity to write an article again. Later, Mr. W went to Malaysia to use Ganoderma lucidum products as a medium, hoping to spread 642Know How to Malaysia. This was considered the first step to cross-border, and it also achieved brilliant results. Unfortunately, one thing was verified. , a business that belongs to "people" is actually not that simple. It turns out that Lingzhi Company itself, a localized company, cannot handle internal "people" matters. In the past almost every year or so, there have been major personnel and policy issues. When problems arise, if managers or decision-makers, or high-level direct sellers leave, the loss of troops will make Mr. W sad. A product that can be passed down from the Chinese ancestors will "stop" at the origin, unable to extend the world's macroeconomics. It's a pity.

Mr. W later immersed himself in the "MLM Yearbook" and also visited the then World Direct Selling Chairman in Argentina and asked him to keep thinking about Know How in 6-4-2, or more. Maybe I can dedicate this page to the direct selling industry. Although it requires physical operation to experience more, I always hope to leave something to those who are interested.

Finally, I have such an opportunity, so 6-4. -2 became active again. The entry of the American company N into Taiwan, because of its transnational ideal system, made Mr. W think about re-establishing 6- 4- 2 Know How and passing on the "new". Now it is finally based on Taiwan. Extending to Hong Kong, North America, Canada, Thailand, South Korea, Europe and other places; the most important thing is, of course, mainland China, which has the same clan and culture. Mr. W is very happy that many people in mainland China have the concept of direct selling. Once everything abides by Chinese laws and regulations, it will really take off. When the gun started running, 642 teams from all over the place. The author is very moved to bring the essence of direct selling into China and share it with all Chinese people. The 642 system organization has been formed, but they are still conscientious and rigorous in operating every big and small thing. They wholeheartedly think about this correct Know How Pass it on without any regrets and hope that everyone can enjoy it, just like what Mr. W said: "MLM business is related to a person, a family's livelihood, or a lifetime career future, no matter what generation he is. , how can you not be cautious? Every word and every action is copied..." This is really a blessing for direct sellers!