What are the classic cases of event marketing?

1. McDonald’s? Burger King

In a remote village

Two signs are hurting each other

As a fast food industry

It is embarrassing to have only one store in a hundred miles

For McDonald’s to mean that its stores are everywhere

Burger King responded wittily

2 .Audi?BMW

BMW Moments advertising is coming, taking advantage of the situation. Do you still remember the classic advertising war between BMW and Audi?

Let us review the classics in the marketing world.

The reason for this is that in California, Audi put up such an advertising sign for the new A4. Chess? Nothanks, I'dratherbedriving. (Playing chess? Forget it, I'd rather drive.)

3. Heytea? Durex

April 19, 2019, Durex’s official Weibo posted a marketing copy related to the internet celebrity brand Heytea, and the content was very explicit. Subsequently, Heytea also issued a similar response on its official Weibo. Obviously, this is a "long-planned" joint event marketing. The two companies hope to conduct coverage marketing to the user groups of the two brands through interaction. However, Durex and Heytea did not grasp the scale of this joint marketing, and instead caused extreme discomfort to users. A few hours later, Durex re-edited the Weibo copy under pressure from public opinion; while Heytea also deleted the original copy and issued an apology statement. The copy can be deleted, but the negative impact of this event’s marketing failure on Durex and Heytea is difficult to undo.