Nike's latest slogan

This is a prank, and they have different meanings:

Just do it (just do it);

Just don't do it (for the time being)

With the global spread of COVID-19 epidemic and the escalation of prevention and control measures, life has changed a lot. Jure Tovrljan, a Slovenian designer, came up with the idea: What will the familiar signs in life become during the epidemic?

He combined the familiar signs with the characteristics of the epidemic period, drew a group of new logo, and uploaded them to the famous design website Behance on March 14, leaving a message calling on everyone to hold on, guys. Stay at home.

Ike's advertising slogan changed from "just do it" to "just don't do it".

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Nike advertising source

The classic slogan of sports manufacturer Nike is "just do it!" It was once regarded as one of the best advertising slogans in the 20th century, but the advertising director Dan Wieden recently revealed that the inspiration actually came from the murderer's last words 1977.

Guilmault, a Utah criminal, was sentenced to death the following year for committing murder in 1976. His last words "Let's do it" before the execution inspired Nigel's advertising director Dan, who wrote "Just do it!" At 1988. Slogan.

Dan also revealed that he was shot when he first put forward his ideas to his boss, and it took two years to officially become an advertising slogan. I didn't expect it to be very popular after its launch, and it has been used ever since.

Phoenix. Com-designer draws LOGO during the epidemic: Starbucks logo wears a mask, and the Olympic rings are separated.

China Journal Chinese website-Nike advertising slogan "Let's do it!" It turned out to be the killer's last words.