Clothing May Day activity theme plan

Clothing May Day Activity Theme Plan

In order to ensure that the activity can be carried out in an orderly manner, we need to formulate an activity plan in advance. The activity plan is a detailed analysis of each step of the specific activities to be carried out. , a written plan developed after research. What are the format and requirements for the activity plan? The following are the clothing theme plans for the May Day activity that I have collected for you. You are welcome to learn from and refer to them. I hope it will be helpful to you.

Clothing May Day Activity Theme Plan 1

(1) Annual Clothing Promotion Plan

Generally speaking, in order to create the atmosphere and dynamics of the store, annual As a planning basis, plan the annual clothing promotion schedule, and the following are the main focuses:

1. Integrate with the marketing strategy of the year

Specialty stores have the closest contact with consumers , the relationship between the company and consumers relies on the display of marketing communication strategies. Marketing strategies with different themes are launched every year, which can build consumers' recognition of the brand image. Therefore, the annual clothing promotion plan combined with marketing strategies will make the brand The image will be stronger, and consumers will have an increased favorable impression of the brand. At the same time, combined with marketing strategies, resources can be more concentrated and have lasting benefits. For example, the annual marketing communication strategy theme of a casual clothing store is "Community Life Partner". The clothing promotion May Day event held takes the community as the main target group, showing care for the community and the belief of living together. Therefore, the "Community Life Partner" was held. Leisure Contest and "Clothing Promotion May Day" activities to unite community emotions and increase community consumers' favorability towards our store.

2. Consider the performance gap between off-peak and peak seasons

Almost any brand will have the characteristics of seasonal trends, and its performance will change at different rates. Therefore, this characteristic should be considered in the annual business plan. Of course, the planning of clothing promotion May Day activities must consider the impact of the off-peak season. In addition to delaying the decline in performance, clothing promotion May Day activities in the off-season can also try to use image-based clothing promotion May Day activities to increase brand image awareness. , the clothing promotion and May Day activities in the peak season usually have performance achievement as the main goal due to the fierce competition.

3. Integration of seasonal characteristics

Festivals include national holidays and non-national holidays, national holidays such as National Day, etc., and non-national holidays such as Valentine's Day, Mother's Day, Father's Day, etc. , In addition, Chinese traditional customs and festivals cannot be ignored.

4. Annual clothing promotion calendar

The annual clothing promotion calendar is based on the annual marketing plan as the starting point of the strategy, and organizes the May Day clothing promotion activities throughout the year in the form of a calendar The purpose of expression is to enable brands to fully grasp the key points of the annual clothing promotion May Day activities from a strategic point of view, and at the same time, to plan clothing promotion May Day activities with an integrated marketing strategy.

(2) Themed clothing promotion plan

The so-called themed clothing promotion plan refers to a specific purpose or project-based clothing promotion plan, which is most commonly used in store openings and anniversary celebrations. , specific social events and May Day activities in business districts.

1. Store opening

Store opening represents the development of new access points and the extension of service areas. It is a major event for a specialty store. How many customers can be attracted during the opening period will affect Therefore, during the opening of the store, clothing will usually be used to promote May Day activities to attract crowds and stimulate purchasing desire. The operation of the store depends on the maintenance of customers, so customer information is very important. Therefore, clothing promotion during the May Day activities during the opening period must be more thoughtful. You may as well use the opening clothing promotion to leave customer information as the basis for future business development.

　

2. Anniversary Celebration

Since the store has opened, of course it also has an anniversary, so the anniversary clothing promotion and May Day activities have become the most hyped event at present. topic. Although anniversaries happen every year, if you can add a little more creativity and use more treats, you can still get out of the stereotype and create fresh topics.

3. Specific social events

In addition to sales, specialty stores are also information circulation centers on another level. Therefore, specialty stores must respond to events that occur in society. Be sensitive at all times. When you are in contact with customers, you can use it as a chat topic to bring them closer to each other and build emotions. When a certain event occurs, you can also hold a clothing promotion May Day activity, one to express the company's care for the society, and the other to stimulate purchases. Improve performance.

4. May Day Activities in Business Districts

The operation of retail stores is regional, and the control of customers in business districts is the most fundamental. Although chain stores have the scale benefits of operating multiple stores , still cannot be separated from the basic action of cultivating the business district, so the May Day activities in the business district will inevitably become the focus of regional operations in the future.

(3) Clothing promotion plan to make up for the performance gap

Performance is the most important channel for specialty stores to maintain their profit sources, and it also represents the brand’s market share under competition. Sales personnel What you do every day is to ensure the achievement of performance. Therefore, early warning points should be set up on a monthly basis, a weekly basis, or a daily basis. If it is found that the early warning point has been reached, clothing promotion and May Day activities will be used to make up for the performance loss. Gap, in order to achieve the goal effectively and accurately, a "clothing promotion question bank" should be established on weekdays, which can come in handy in case of any situation. As for the standards for establishing early warning points, they will vary depending on the characteristics of each business type and specialty store. You may wish to use the normal performance trend in the past as a reference value; the cumulative performance of a store at 6 p.m. that day is usually 60% of that day's performance. In this way, establishing reference values ??for early warning points based on the characteristics of specialty stores will be of great help in achieving performance. Of course, the establishment of early warning points cannot be static. Various factors at each point in time must be taken into consideration at any time in order to meet the benefits at that time.

(4) Confrontational clothing promotion plan

The operation itself is dynamic. Under the fierce competition in the market, specialty stores must be ready to accept challenges at any time. Due to the boom of chain stores, , the acceleration of competition can be expected. Consumers have been enveloped in the temptation of clothing promotions for a long time. Competitors' clothing promotions on May Day are likely to cause the loss of our customers, resulting in a reduction in performance. Confrontational clothing promotions on May Day are necessary. This activity was born because confrontational clothing promotion May Day activities are usually more urgent and can be used for a shorter period of time. If a "clothing promotion question bank" can be established on a daily basis, it can be used immediately when facing emergencies.

Clothing promotion plan

After the strategic thinking at the above stage, the next step is to formulate a clothing promotion plan. The content of the clothing promotion plan includes the following items:

< p>　(1) Target audience

Only clothing promotion May Day activities held for a certain group of consumers in order to formulate the most suitable clothing promotion techniques.

(2) Theme

The theme must be creative and topical. If it can create a spoken language or slogan, it can have an advertising effect.

(3) Incentives

Incentives refer to the part that consumers get, such as gifts, discounts, etc. The size of the inducement should take into account both the consumer's acceptance and the cost of the enterprise. burden.

(4) Participation conditions

The conditions for participation are to define which consumers can participate and how to participate in this clothing promotion May Day activity. For example, if the purchase amount exceeds 300 yuan, you can participate in the lottery.

(5) May Day activity period

The May Day activity period refers to the setting of the clothing promotion period. The appropriate length of the May Day activity period is determined based on past experience and consumer behavior characteristics.

(6) Media Usage

The use of media refers to conveying clothing promotion information to consumers through information transmission channels. Whether the information is accurately and immediately conveyed to consumers Or, it will have a considerable impact on the number of visitors during the clothing promotion period, so media must be carefully evaluated and selected.

Clothing May Day activity theme plan 2

1. May Day activity theme

New store, new gift, new fashion

New store adds fashion, discounts and discounts, Give gifts within gifts

Stylish new store, meet with good gifts

New store opening, exquisite fashion

2. May Day activity time

May Day activity cycle: ten days from the opening date (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

3. Target audience of the May Day activity

Ladies from all walks of life aged 25-40;

This May Day activity will also be held through the selection of promotional gifts. Attract some male consumption.

Fourth and May Day activity content (shopping chain wedding)

Suitable for 40-60 square meters of opening chain wedding plan

One heavy happiness, happiness at the door:

When you enter the store, you will be given exquisite souvenirs (or gifts can be given with DM leaflets)

Such as gifts of about 1-3 yuan, lighters, note pads, original beads Pens, keychains, poker cards, etc.

Double happiness, get free with purchase (the amount purchased and the gift given are customized by each store):

☆Every May Day event During this period, every purchase will receive a pair of "pure cotton socks worth 28 yuan";

☆Every purchase of 258 yuan or more during the May Day event will receive an exquisite ballpoint pen worth 48 yuan;

< p>　☆Any purchase of RMB 368 or more during the May Day event will receive a set of three sets of exquisite notebooks worth RMB 100;

☆Every purchase of RMB 488 or more during the May Day event will be given as a gift worth RMB 138. A genuine leather belt;

Triple happiness, get a VIP card. The first 50 customers who make a purchase will be given a VIP card, and they will become permanent members after registration.

5. Material integration

1. Themed posters outside the store: (choose one of the themes)

New store, new gifts, new fashion

Add fashionable discounts to new stores and give gifts with extra discounts

Meet with good gifts in fashionable new stores

New store openings are more fashionable

Be more fashionable and have three discounts Surprise

2. Hanging flag:

The front theme advertising slogan, the reverse side auspicious opening or new product launch

3. Roll-up banner or display rack to unify May Day activities The theme is consistent with the poster.

4. Xiaolipai POP advertisements are placed in the display areas of the corresponding product series.

5. May Day activity theme content

6. DM flyer content is the same as poster

7. Large inflatable arch (with May Day activity theme written on it), Air balloons, knife flags, flower baskets, etc.

8. Others: business cards, gifts, VIP cards, ribbons

6. Terminal environment

1. Hard environment: Displays, props, lighting and sound, etc., should meet the requirements of the characteristic dragon brand personalized theme terminal and be consistent with the style and tonality of the image promotion.

2. Soft environment: The appearance, appearance, service specifications, etc. of shopping guides, cashiers, etc. in specialty stores should complement the brand image of Feilong. Clothing May Day Activity Theme Plan 3

1. Activity Theme:

Romantic May Day Warmth XX

2. Activity Time:

April 20th - May 20th

3. Activity background:

After the Spring Festival, the May Day Festival will be our second peak sales season. Activities such as tourism festivals, horticultural exhibitions, economic and trade fairs, and the opening of Shenzhen Xinyijia Supermarket are all new highlights in the market. In order to seize favorable opportunities, integrate the internal and external resources of the company, establish a new image, seize the market and build momentum, actively expand sales, and attract investment, It is imperative to enhance the corporate brand image.

4. Activity content:

1. Shopping promotion with prizes. All consumers who shop at XX can participate in the lottery through the special phone number and mobile phone text message with the shopping receipt of the day together with their ID number.

The lottery is held once a week, with wide prizes and low-value prizes, such as T-shirts; the double lottery is held once a month, with relatively narrow prizes, high-value prizes, such as mopeds. The lottery ceremony will be held at XX Square to promote publicity and stimulate purchases. The phone bill revenue is divided 40-60 with Telecom and China Mobile, which is about 2,000 yuan per month, and can be used for prize expenses. Please see the cooperation agreement for details.

2. "XX collects style, refreshing this summer" - Zibo XX xx Air Conditioning Festival.

(1) Purchase a machine through a lottery and give each other air conditioners. Users who purchase cabinet machines or hang-up machines at XX Shopping Plaza can enjoy the preferential lottery policy, that is, if you win a prize when purchasing a cabinet machine, you can receive a free cabinet machine, and if you win a prize when purchasing a cabinet machine, you can receive a free cabinet machine. This event is only available for certain brands of models.

(2) Sales ranking. XX Shopping Plaza, in conjunction with the Consumers Association and other relevant departments, will rank the air conditioners sold in XX Shopping Plaza between April 20 and May 20 according to the number of purchases, and will release it through the media to guide consumption.

(3) The theme is "Air Conditioning and My Modern Life" series of essays. Customers can express their opinions on air conditioners through articles, and can also express their thoughts and feelings before and after purchasing an air conditioner. The event aims to advocate scientific consumption and promote air conditioning culture. The essay collection is jointly organized with Shandong Morning News, and relevant articles will be published in the newspaper based on the best candidates.

(4) Free maintenance and upkeep, and large-scale telephone follow-up visits. Ten days before the air conditioner is installed, new and old users will be given a rain cover for the outdoor unit as a gift every day. The rain cover will be printed with the words "XX's dedicated dedication". Carry out community service, sincere dedication, establish image, publicity and promotion.

(5) Large-scale gift giving and special sales activities. In addition, a one-hour bidding sales event is held every day, with advance notice and store auctions.

(6) "Air Conditioning Family Phone Call" - Users who purchase air conditioners will receive one month of weather information, once a day (7:45 p.m.). Old users can enjoy two weeks of weather information. This activity cooperates with telecommunications companies. By paying a certain fee in advance, customers will be left with a phone number to broadcast weather information, clothing index, sun protection index, comfort index, air pollution index, commuting weather forecast and other information at regular intervals.

(7) The first person to call the air conditioner call at 8:00 every morning is the lucky "picker" and can enjoy a half-price discount, which is surprising and exciting.

(8) Grand opening ceremony and exhibition activities.

3. Members' "Shopping Points Holiday Tour" activity, starting from the launch date of the activity, the accumulated shopping amount of members, whoever purchases more than 2,000 yuan, will receive a free travel ticket worth 120 yuan; those who purchase more than 5,000 yuan , two free travel tickets worth 120 yuan; those who purchase over 8,000 yuan will receive three free travel tickets worth 120 yuan. Communicate activity plans and product information to each member through China Post's special advertising, in order to attract their extensive participation.

4. "Buy a T-shirt and donate one yuan of love" - ??Zibo XX Shopping Plaza T-shirt Charity Sale. Around May Day, a charity sale is held in the square. A certain number of items are taken out every day, and the proceeds will be donated to Project Hope. The event is organized and implemented by the Youth League Committee.

5. The "Leisure Sports Series Fashion Exhibition" uses the XX etiquette fashion model team to select leisure, sports, and fashion performances in the square, and cooperates with store sales to promote the leisure and sports fashion categories of the second mall and the third mall to build momentum. Sale.

6. "Sugar, wine, non-staple food" and "washing and cosmetics" products are the highlight of May Day consumption. For effective combination and joint sales, XX "Food Week" and XX "Care for Skin, Be Beautiful" are launched "Life" washes away the heat and buys the moon. Take advantage of special offers or half-off prices to drive purchases.

7. Establish XX shopping mall website. Full coverage of the May Day promotions at XX Shopping Plaza.

5. Advertising

1. Economic Channel's "XX Information Port" column comprehensively introduces various May Day promotional activities of XX Shopping Plaza.

2. Radio news stations and art stations use half-point and full-time advertisements to promote individual activities.

3. Use Zibo Evening News and Luzhong Morning News to place a full-page advertisement each.

4. The business site broadcast will broadcast the activity content on a rolling basis.

5.XX website fully reports on the May Day series of activities.

6. Cooperate with the postal service to combine various manufacturers to publish a special advertisement

7. Use the above-mentioned media news reports.

6. Create store image:

1. Decorate the store. It costs about 600 yuan to make a romantic colorful door using silk flowers.

2. Use bouquets to decorate the patio and the ceiling of the first floor, and remove the red lanterns. The cost is about 1,000 yuan.

3. Colorful balloon decoration costs about 2,000 yuan.

4. Green simulated plant decoration costs about 1,000 yuan.