Joke Collection Website - News headlines - Planning plan for health column
Planning plan for health column
Part 1: Planning plan for the health column
With the improvement of people’s living standards, health awareness is becoming stronger and stronger. Science tells us that most diseases are caused by a lack of health knowledge, low personal health literacy, and bad lifestyle and behavioral habits. These conditions also affect personal health, family health, and social health.
The Qingliu Health Bureau plans to cooperate with the Bureau of Radio, Film and Television to create a health column. The columns are designed from the aspects of preventive medicine, disease diagnosis and treatment (including traditional Chinese medicine diagnosis and treatment), maternal and child health, food safety, public health, environmental sanitation, etc., integrating medical health with daily life, including studio, on-site interviews, expert interviews and Combined with special lectures. Disseminate scientific, informative, educational and service-oriented health knowledge, introduce health concepts in life to the audience, and guide citizens to create a healthy and happy living environment for themselves, others and even the whole society through healthy concepts, behaviors and activities. .
1. Column name setting.
Names such as "Healthy Clean Current", "Kowloon Health", and "Healthy Online" are used as references and are subject to leadership selection and development based on program conditions.
2. Column positioning.
With the theme of "spreading health concepts and building harmonious and honest health", the program relies on the comprehensive communication means and communication advantages of television media, using news, special topics, interviews, lectures, public service advertisements and other television means to promote Health education actions popularize health knowledge, raise the general public’s health awareness, care for and protect people’s lives and health, and serve local economic and social development. At the same time, in accordance with the requirements of the times of putting people first, promoting scientific development, and promoting social harmony, we comprehensively display the results of the construction of the medical and health system, build a bridge of communication and understanding between doctors and patients, and strive to build harmonious health and honest health.
The program is based on the actual work of health education, oriented to the theme of harmonious society, closely following the pulse of the reform and development of the medical and health system, integrating news, science, knowledge, education and service, and serving as a basis for our county Health education actions and the reform and development of the medical and health system provide strong public opinion support, provide scientific health knowledge and comprehensive and timely health services to the general public, provide assistance to build a harmonious doctor-patient relationship, and promote the sustainable and healthy development of Qingliu's economy and society. driving force.
3. Purpose of the column.
1. Advocate the scientific spirit, improve health awareness, pass on health knowledge, and provide health services.
2. Demonstrate the results of the construction of medical and health system ethics, improve the doctor-patient relationship, and build "harmonious health and honest health".
3. Comprehensively display the excellent hardware environment, advanced technical level, modern management and high-quality services of medical institutions at all levels, focusing on promoting new technologies, new treatments, famous doctors, and famous specialists to provide convenience to the public , fast medical information services.
4. Column features.
The program will comprehensively publicize the work dynamics of the county public health department in both form and content, popularize personal hygiene and health knowledge, and explain the prevention, diagnosis, and treatment of current common diseases. Present a local health column to local people. Therefore, the characteristics of this column should be reflected in:
1. Let the public understand the latest health trends, health policies, etc.
2. Let people maintain a healthy body and a good mentality.
3. Popularize basic health knowledge.
4. We will focus on preventive measures against various diseases.
5. Column content and form.
The column adopts a section structure. Under the general column name, the program content is enriched in different sub-columns, which are broadcast in rotation and added or deleted in a timely manner.
1. Healthy life: A comprehensive introduction to how to have a healthy life through knowledge of food, clothing, housing, transportation, etc. or practical examples in life.
2. Seek medical advice: It can introduce the causes and precautions of a disease through the physical illness of a patient or audience. This can be done through a specialist or hospital association.
3. Column for the elderly and young: a comprehensive introduction to the scientific feeding and education of children and the diet and health care of the elderly.
4. Diseases come from the mouth: comprehensively talk about dietary hygiene, habits, methods, and knowledge.
5. Wrong habits: A sub-column of common sense, which introduces wrong common sense and habits of life that most people do not understand or know.
6. Dietary therapy menu: Introducing a simple dietetic dish. This dish has great effects on beauty, fat-lowering, fitness, etc. Detailed demonstration of the selection of ingredients and preparation of dishes.
7. Life Resources: Introduce knowledge and saving tips on resources used and contacted in daily life such as water, gasoline, and oil. Let the whole society have the concept of protecting resources and saving resources.
8. Answer questions: Use experts or information to help the audience answer questions or problems in life.
9. Scientific law popularization: Invite experts from health-related departments to conduct on-site case analysis based on the actual situation of our county to explain the "Food Safety Law", "Infectious Disease Prevention and Control Law", and "Public Place Management Regulations" 》 and other health-related laws and regulations.
10. Interaction with prizes: This column is divided into two aspects. One is that we can reward the audience for good suggestions or tips on health. Another program has a health knowledge question at the end of each episode. Prizes will be awarded to viewers who answer letters or messages.
6. Program sources and promotion methods.
1. Each county-level medical and health unit shall provide column topics, designate relevant responsible persons and liaison persons, and submit them to the Health Bureau. Based on the actual situation and needs of the unit, it shall decide on its own to organize and produce relevant Health program content, 12 issues per year.
The specific breakdown is as follows:
①County CDC Phase II.
②County Hospital Phase II.
③Two phases of the County Traditional Chinese Medicine Hospital.
④County Maternal and Child Health Hospital Phase II.
⑤County Health Supervision Office Phase II.
⑥Community Health Service Center Phase II.
2. Based on the relevant health festivals every year, seize the "slogan" and "theme" to produce relevant programs for the annual health day.
For example, March 24th is World Tuberculosis Day and April 7th is World Health Day. May 31st is World No Tobacco Day. October 8th is National Hypertension Day. December 1st World AIDS Day and more. The theme and slogan of Hygiene Day are different every year, so the starting point chosen when producing the program is also different. For example: September 20 is "National Love Teeth Day", and the theme of 2012 is "Healthy Oral, Happy Family". You can go to hospitals to interview dentists, go to kindergartens and schools to learn about students' dental caries, tooth brushing, etc., and go to shopping malls to interview people on their choices. Toothbrush, toothpaste, etc., so that a popular science program on "protecting teeth" can be produced.
3. Lead popular science programs from news topics to understand the popular science knowledge behind the news.
Seize news topics related to health content and interview medical experts to introduce popular science topics. For example, if there is a news incident involving food poisoning due to food poisoning when many people are dining together, reporters rush to the front line to understand the patient's condition and ask the on-site rescue doctors to explain the relevant knowledge and produce a real program.
4. Go into schools, communities and businesses.
School health education is a very important part of health education. Strengthening health education for teenagers is very necessary for students who are not yet physically and mentally mature. Broadcasting health science TV programs in streets and community activity rooms, and promoting health knowledge to residents in streets and alleys are indispensable aspects of community health education. Therefore, joint production with streets and communities is also a good way to publicize.
7. Broadcasting method.
The health column is recorded and broadcast, each issue is 10-20 minutes, one issue per month, premiering on the first Friday of each month, and rebroadcasting on the other three Fridays.
8. Organizational structure.
Hosted by: Qingliu County Health Bureau, Qingliu County Radio, Film and Television Bureau.
Co-organized by: all medical and health units in the county. Chapter 2: Planning plan for the health column
In order to further improve the level of Weining TV station and give full play to the role of television as today's mainstream media, Weining TV station will carry out the planning of the TV column "Weining TV Station" in 20xx. "Health Online" will be revised and repackaged. Weining TV will gradually improve the production, broadcast and promotion of the column on the premise of continuing to run the "Weining News" column.
The "Health Online" column is an important way for our county to promote radio and television, health, and food safety.
It greatly enhances the relevance and participation of the program, and mobilizes the enthusiasm of social forces to watch the column. While promoting the county's health, food safety and other contents, it also virtually increases the ratings of the county-level station's own programs. and office level. The "Health Online" column is now planned to be rebroadcast, and a new column group has been established. The leaders and staff are as follows.
(1) Column leadership group:
1. Supervisor: xx
2. Supervisor: xx
3. Coordination: xx, xx. (Responsible for the staff scheduling and coordination of the column team)
(2) Column member group:
1. xx (Responsible for the planning, editing and directing of the column and other related work)
< p> 2. xx (responsible for the on-site editing, directing, filming and other related work of the column) Xiao Guilin (responsible for the column studio directing, filming and other related work) Zhao Feng (responsible for the hosting of the column team, appearances and other related work)3. xx (responsible for the hosting of the column group, appearances and other related work).
4. xx (responsible for the hosting of the column group, appearances and other related work).
5. xx (responsible for the production of the column team, location hosting and other related work).
6. xx (responsible for the location shooting, directing and other related work of the column team).
7. xx (responsible for the production, broadcast and other related work of the column group).
8. xx (responsible for the production, broadcast and other related work of the column group).
Other personnel can be deployed by the bureau (station) leader as needed.
(3) Column logistics group:
1. xx (responsible for the logistics related work of the column group).
2. xx (responsible for the logistics related work of the column group). Chapter 3: Planning plan for health columns
This plan designs columns from aspects such as preventive medicine, family health care, environmental sanitation, food safety, etc., and integrates medical health with daily life. Studio , combination of location interviews, expert interviews and situational performances.
1. Column background.
"Health Online" will be a local health science popularization column, and also a social public welfare column. It is tailored according to the actual situation of pharmaceutical companies and the column positioning, and cleverly combines health trends, The combination of medical promotion and disease knowledge explanation achieves a perfect balance between the authority of the health department and medical experts, the science popularization of television and the marketability of products.
The column aims to popularize health knowledge and advocate personal health, and is full of knowledge and interest. In "Health Online", there are not only news commentary-style introductions to health concepts, but also health knowledge dialogues based on drawing inferences from one instance to another, from the outside to the inside, as well as actual case diagnosis and health care displays.
2. Column goals.
Every planner hopes to do a good job in his column, enhance its social influence, and expand the audience. This planning also strives to make this column a health knowledge popularization column that "everyone wants to watch and benefits everyone", explores a feasible path for the establishment of our own column, and accumulates experience for other types of columns in the future. experience.
3. Column features.
This program will comprehensively publicize the work dynamics of our county’s public health department in both form and content, popularize personal hygiene and health knowledge, and explain the prevention, diagnosis, and treatment of current common diseases. Present a local health column to local people. Therefore, the characteristics of this column should be reflected in:
1. Let the public understand the latest health trends, health policies, etc.
2. Let people maintain a healthy body and a good mentality.
3. Popularize basic health knowledge.
4. We will focus on preventive measures against various diseases.
4. Program format.
This column will be presented to the TV audience in the form of expert narration and on-site case diagnosis. The host records objectively in a documentary style.
5. Target audience.
TV columns are made for the audience, who are the final consumers of the program. From this perspective, TV columns are like other products. The production process requires understanding the needs and preferences of consumers. For different Different products are tailored to different consumer groups so that consumers will accept them.
6. Basic structure of the column.
1. Program guide: conducted by the host and experts in the form of talks, introducing the hygiene and health topics of this column, highlighting the topics in the form of discussions, and conducting pre-prevention and on-site diagnosis of actual cases , on-site treatment was carried out one by one.
2. The host’s words: The host’s style should match the activities and characters of each issue to give people a comfortable and friendly feeling.
3. Actual cases: After selecting the topic of each issue, conduct on-site analysis and diagnosis of the cases involved, as well as preventive measures.
4. Preview of the next program: a brief introduction to the content of the next program, invited experts and participants.
7. Content arrangement.
The overall planning of a column is to ensure that the program production can move forward and develop step by step according to the expected goals as a whole without losing the direction. The content selection is as follows:
1. Timely health trends, interpreting the latest health policies for the public.
2. Make health knowledge easy to understand and popularize health knowledge among the masses.
3. On-site consultation with experts brings the masses closer to the experts.
4. Follow-up and information feedback, focus on collecting opinions from the public, and strengthen the applicability of program content.
5. The program content is combined with the current focus on health and disease prevention and the prevention of multiple diseases in the current period.
Specific program planning is an important guarantee for the success of each program. The projects and content arrangements mentioned here mainly refer to the planning and arrangement of each program.
8. Implementation steps of the xx issue of "Health Online".
1. Determine the medical experts or relevant persons in charge of the health department to be invited.
2. Arrange reasonable column topics based on medical experts or relevant persons in charge of the health department. Part 4: Planning plan for the health column
1. Prospect analysis.
Society has entered the era of health preservation, and the column aims to pay attention to health and spread the concept of health preservation. Spread health and wellness knowledge and alleviate sub-health. Analysis of common misunderstandings.
Target audience: people in sub-healthy state. People with certain health awareness. People who want to obtain health and wellness knowledge through other channels. The vast majority of middle-aged and elderly people.
2. Column design.
1. The name of the column ""Life" and "Body" are endless", health and body.
2. Broadcast period, first broadcast every Saturday and rebroadcast on Sunday. Duration 20-30 minutes.
3. The content outline that can be set for the program.
The entire column is divided into two sections: "Healthy Oxygen Bar" and "Medicinal Diet Shop". The content includes the following aspects:
(1) Aerobics teaching for middle-aged and elderly people - exercise more for health and fitness. There can be a variety of activity types to adjust in this area, such as the elderly learning Tai Chi, etc., which can be made into a reality show mode or a teaching clip for explanation.
(2) Lectures by well-known experts - classroom format. In terms of expert selection, each program can be flexibly selected for different groups of people. For example, for women, you can hire beauty and bodybuilding teachers. You can also do a special topic on weight loss in this link. You can talk about nutrition for housewives. Can provide lectures on conditioning to alleviate sub-health, etc.
(3) Combine traditional Chinese massage and health care with on-site teaching and on-site demonstrations. Real-time health information delivers the latest health and wellness information to the public in a plain and easy-to-understand manner. It disseminates health information in line with the season and current needs, enhances practicality, and builds a loyal audience.
(4) A semi-interactive column on mental health, analyzing the manifestations of various mental illnesses of modern people and methods of self-control and treatment.
(5) Teach everyone the preparation and efficacy of various seasonal medicinal meals, and teach you how to identify various ingredients.
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