Now that we are in the Internet age, do we need to give up intellectual property rights?

In the era of intellectual property, brand names are very important

In the era of intellectual property, brand names are very important. The first thing a newly established company considers is the company's name. A good name can help customers remember you better. Of course, advertising is also indispensable. The same goes for self-media accounts. Choosing a good name can distinguish you from other self-media accounts. With your own brand name, you can also get better rankings in keyword optimization and search rankings in the future.

However, many people in self-media do not pay much attention to naming, and some even use common names to name them. Because of this randomness, it is more difficult to promote in later ranking optimization, because such a name is difficult to distinguish from other self-media, or there are too many such names, such as "Dongge Self-Media", "Dongge Self-Media", Xiaodong talks about education" and so on.

If you write a lot of articles, and when others search for the keywords or titles of your articles, your articles do not appear in the first few items or the first two pages of the search page, then you will get clicks from others. The probability will be much smaller. Based on my own experience in Baidu search, you can know that when searching, you will usually focus on the first few items on the homepage, and then you may scroll down two pages, and then there will be no more.

A very, very important thing is that if the name is too casual, it will not solve the possible brand registration problem in the future, that is, the trademark problem, because the trademark law is very clear and common names cannot be used for registration. trademark. When I first started making Baijiahao, I chose the name very casually. I named it "Humanistic Education in Shuzhong" and then I felt that Shuzhong and humanistic education were both proper nouns. I later changed it to "Oriental Sunshine Education" because at that time I still had There is a domain name of dfygedu. I later consulted about trademark registration and was told that it is a natural name and it is difficult to successfully register it, so I changed the name to "Dfygedu". After another consultation, I was told that the Gedan trademark has been successfully registered, and Dange is different from Gedan. Dan's resemblance will basically be rejected, so I have no choice but to name the self-media account after my own name. Fortunately, this name is not used much.

The following summarizes some things to note when choosing a name for self-media:

If you are just casually playing around, the name is really not important. Many people can also use numerical code names as IDs. of.

1. Consider trademarks.

When you first create a brand name, you must consider trademark registration. When choosing a name, you must consider whether the trademark can be registered and avoid common names. How to do it? You can go to the Trademark Office website to check, or find a trademark registration company to find out.

2. The brand name is preferably 2 to 4 characters in length.

The shorter the brand name, the better, just like Langjiu, Moutai, and Wuliangye. If it is too long, it will be difficult to remember, such as "Baoji has a group of young people with dreams who believe that under the leadership of Uncle Niu, they will "Creating the Miracle of Life Network Technology Co., Ltd." It is a bit difficult to read it completely.

3. Do not use uncommon words.

Just like choosing a name, when many parents name their newborn babies, in order to highlight the uniqueness of their babies, they will inevitably come up with a weird name and add rare words that are rarely seen. The result will be great inconvenience in future life. Similarly, if a self-media account has too many rare words and others don’t know how to call it, how can they remember you?

Four. Smooth.

The brand name must be catchy to read. If your brand name is difficult to read, it will not give users face.