How to design corporate logo? Why should the company design logo?

Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) answers:

brief and clear

Simplicity is often one of the good choices of logo. The ancients said: return to the original. We all know that Nike's logo is a hook, and it is this simple logo that keeps it popular with the audience.

2. Dynamic

A logo is dynamic, not to say that it is changed once a week, but it can definitely be changed flexibly. Every company wants its logo to attract different users.

strange

We all know that Apple's brand takes the bitten Apple logo as an example. After careful inspection, this is a simple, perfect, delicious, chemical-free and absolutely healthy apple. Normal apples are round, but apples that are suddenly bitten show surprising characteristics.

4. Story significance

Every logo tells a story, because stories can often be heard. If you simply regard logo as a work of art or a pattern composed of lines and pen and ink, it is often not easy to be noticed by others without a story behind it.

5. Don't despise black and white tones.

Black and white are often considered by many designers to be not bright enough and there is no room for display, but in fact, black and white are often more addictive. I like black because it is cold; Love white, because of purity.

6. Don't innovate.

Log should conform to the brand characteristics, and being unconventional is counterproductive. Please remember: logo is not a work of art, and your goal should be to make logo recognizable and easy to associate with the brand. When completed, your plan should be subjective, easy to identify and company-specific.

Custom font

"When designing a logo, the font must be strange. A custom hand-drawn font is definitely much better than the most abundant font. If nothing else, we can stop plagiarists. So custom fonts are definitely your first choice.

8. don't stick to the rules

Logo design should be unique. Have their own characteristics and personality, will give people a bright feeling. If your logo is the same as any other design, you lose your soul. Therefore, to avoid stereotypes, it is important to design the uniqueness of the logo itself.