How to make an opening poster? How to make an event poster

How to design store promotion posters to be more attractive? In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention. In an era where appearance is all about appearance, can your poster attract customers’ attention in one second? Poster design should not only be beautiful online, but also attract users. At the same time, they can get your theme content and poster promotion content in the next second, and there should be a way to directly purchase or inquire. So how to design it? The following seven points require more attention during the design process. 1. There are many posters with prominent themes. At first glance, you don’t know what they are selling. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you need to identify yourself to the user. Are you a supermarket? Design studio? clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring. For event promotion posters, the theme of the event should be stated, such as "Big opening discount, buy one get one free". Although such themes seem to be very common, the more straightforward and easy-to-understand the expression, the lower the reading cost for people. The more willing to look. What businesses need is accurate traffic, right? Therefore, accurate traffic starts with accurate poster design. 2. The project service is clearly publicized. The theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the promotional poster above; summer vacation corresponds to the refreshing blue, real estate posters are combined with the atmospheric community buildings; financial management funds use gold coins that symbolize wealth for professionals; Taekwondo enrollment posters It uses a Chinese ink style background with corresponding photos of the service process on the back, making it simpler and more straightforward. The service content of each project is expressed very accurately. People can think of the corresponding project when looking at the picture, and the explanatory text makes the poster more vivid. 3. Visual project details. The visual project details not only include course process pictures on a single page like Taekwondo, but also have course descriptions, main features, project details, etc. like the autumn tutoring classes. After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant. 4. The pain points of copywriting are more important than design skills. A good copy can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy. KEEP's classic short copy "Self-discipline gives me freedom", as well as long copy, capture the key points of expression, so that what users see is what they get. 5. There is trust and endorsement. A good poster has a theme, copywriting, and materials. If there is corresponding trust and endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements. The expression of trust and endorsement in copywriting adds a sense of trust to the entire poster. 6. There is contact information; address, phone number, WeChat QR code. Many people have good poster designs, and the pictures and color combinations are good-looking, but they do not have specific addresses, contact numbers, and WeChat QR codes. These are elements that must be added to the poster design. . Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, it is not easy to spread. Now many people no longer use traditional single pages to spread posters, but send posters to Moments with one click. By sending a group message to 100 people, you can quickly reach thousands of people directly, but how many people can open the poster and see it? Do you know how many people are interested after opening it? If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering. Therefore, do not pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn details without downloading.

7. High-definition pictures without watermarks. With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also successfully create them through some APPs. These APPs, such as: Maker Post, MAKA, WeChat Business watermark camera, picture itch, picture monster, etc. However, some apps do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture also lowers the store's grade. If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. Romantic Season: How to Make a Good Poster for a Store Opening on National Day "Golden Nine and Silver Ten" is a good time. We have just bid farewell to the off-season of July and August, and we can usher in prosperous business when we open our stores. Stores must engage in appropriate promotions during the National Day, and new store openings include National Day promotions. These important things are naturally inseparable from promotional posters. Posters are a kind of advertising text used when reporting or introducing news about movies, operas, acrobatics, sports, academic seminars, etc. to the public. Posters are usually posted at performance venues or in more conspicuous places to inform relevant events. Some posters can also be broadcast on radio and television. You need to know what scale your store opening promotion needs to be in order to determine the most appropriate way to write this line. For example, usually: Celebrating with the country - grand opening of XXXX. It can also be written as: Celebrating with the country, XXXX opens with etiquette. 1. Characteristics of Posters Advertising posters hope for participation from all walks of life. They are a type of advertising. Some posters are artistically designed to attract more people to join the event. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong. Commercial posters are preliminary advertisements and publicity for an event, with the purpose of getting people to participate. Performance posters account for the majority of posters, and performance advertisements often focus on commercial purposes. Of course, academic report posters are generally not commercial. 2. Classification of Posters Generally speaking, posters can be divided into the following categories in terms of content. Movie poster This is a poster used by theaters to announce the name, time, location and content of the movie being performed. Some of these posters will be accompanied by simple promotional paintings, vividly depicting the main characters in the movie to expand the intensity of publicity. Posters for literary evenings, acrobatic sports competitions, etc. These posters are similar to movie posters. Their content is a performance activity that the audience can immerse themselves in for entertainment and viewing. This type of posters generally have a strong participatory nature. Poster designs often need to be novel, unique and attractive. Academic Report Category This is a poster released for some academic activities. Generally posted in schools or related units. How to make an event poster

How to make an event poster

How to make an event poster? Taobao's undertaking is inevitably inseparable from pictures, from the first moment the buyer enters the store The natural reaction is to have our posters on the home screen, so we say that home screen posters can promote baby conversion in a certain sense, whether it is a details page poster or a detail poster. So, how to make an event poster? Below I will share with you some tips for making online store event posters! 1. Color matching and copywriting applications that you must know when opening a Taobao store

Copywriting for any picture Both the color and color matching need to meet the following points! The key parts, such as the theme or the information you want to express, must be highlighted in color, and can also be distinguished by font size, and the copywriting is also divided into main copywriting and sub-copywriting. The general situation of main copywriting The bottom part is more prominent than the sub copy, and can be appropriately matched with some other English or auxiliary copy to make the page more beautiful. In terms of color matching, colors cannot interfere with the product and must be clearly defined. Colors cannot be randomly matched. Too much and too complicated color matching will only make the page more messy without a certain foundation.

Color is one of the most powerful design tools. Different colors have different emotional effects on products, so colors must be purposeful and guiding when used.

Colors can be simply divided into three types: cool colors, warm colors, and neutral colors. Before creating the page, you first need to determine the main color and the auxiliary color. Let’s first have a basic understanding of color.

Here is a little tip for you. Many of my friends have a basic understanding of color. There are many on Du Niang. I won’t go into details here. In fact, we often use PS and there is a color matching roulette. , you can find Window-Extended Functions-kuler in the top menu bar of PS, which is the color wheel. Here are a few screenshots of the recommended combinations:

As shown in the picture: each The pictures matched with the color wheel are all produced by matching the colors of the color wheel as a whole, so you don’t have to worry about how to match the colors. 2. Common composition techniques for Taobao store poster design

In fact, for any poster, we have to think about the layout, think about where we should place the product or the copy, then determine the structural positioning, carry out page planning, search for materials and find elements , so that better results can be achieved during design. 3. If you want your poster to stand out, you must know the five techniques 1. Use festivals to create a poster atmosphere.

Plan holiday posters in advance and use the holiday atmosphere to design, so that when we design, we can basically use various holiday elements. For example, Christmas is more festive, and the elements can include Christmas The main color can be red for old people, gifts, deer, etc. You can also choose a series of Christmas elements such as Christmas trees, socks, hats, snowflakes, gifts, lanterns, etc. to combine the theme and store style for design. For example, Dragon Boat Festival: dragon boats, competitions, rice dumplings, leaves and a series of elements. 2. Create the atmosphere of the poster through scenes

First of all, the scene-type poster design looks very grand and artistic. Simply process the background and display it with the copywriting. A good poster , of which copywriting accounts for 30%. The layout of copywriting for scene-type posters is very important. It must be integrated into the scene to make it look grand. 3. Create a poster atmosphere through theme design

Theme posters are more common, and the atmosphere created can easily make consumers excited. For example, our theme is midsummer, then what can be associated with the theme are blue sky, summer, green leaves, flowers, grass, coolness, travel and other artistic conceptions. As long as the elements are determined, then our scene will be blue sky and white clouds, and the elements will be flowers and grass. 4. Use color blocks and background color blocks to create a poster atmosphere

In fact, the combination of color blocks is a method of flat design, and it is also a design method that has become popular instantly. Through the use of color blocks, shapes, etc. Elements are used to design the composition of the poster, and the flat expression technique gives the picture a concise and clean feeling, which can better focus on the product. At the same time, the flat technique is also used more frequently in activities. 5. Create a poster atmosphere through three-dimensional artistic conception

Three-dimensional artistic conception poster design. Nowadays, many large stores are designing in this direction, which requires designers’ material synthesis skills and imagination ability to be relatively high. Various design techniques emerge in endlessly, and of course, the requirements for design skills are extremely high.

Today, we will share it here. Poster copywriting, products and backgrounds are complementary to each other. Only by paying attention to the priority, size, color, Chinese and English, spacing, typesetting, color matching and background of the copywriting Integrated with some composition skills, I believe you can also achieve better results. ;