1996 the meaning of the Olympic logo

"Green" Centennial Celebration in Atlanta

1996, the first centennial celebration of the modern Olympic Games, Atlanta defeated Athens, and the green dollar defeated the same green olive branch. However, this did not become the beginning of the end of the Olympic spirit. On the contrary, Americans have carried forward the overall design art of the Olympic landscape originating from their own country to an unbounded extent.

1994, the Atlanta Olympic Organizing Committee determined the theme of the centennial celebration of the Olympic Games: "Harmony, Brilliance and Elegance". Harmony means that athletes from all countries unite as one; Light symbolizes that the centennial celebration of the Olympic Games will light up the whole world; Elegance represents the temperament of the southern United States and the host city of Atlanta. Based on this theme, the organizing committee selected the leaf mosaic representing the centennial history of the Olympic Games and the natural scenery of the southern United States as the overall design tone of this Olympic Games after multi-layer screening among 490 entries.

In this tone, the number 100, the Olympic rings, the Greek pillar, the torch, the dove of peace and the five-pointed star become all the elements that make up this emblem. /kloc-The Olympic Games in 0/00 built a representative form of Greek architecture and was the birthplace of the Olympic Games. The five stars burning on the Greek pillars form the Olympic flame in a collage way, symbolizing the participation of five continents; The second five-pointed star was transformed into a dove of peace to express the ideal of Olympic peace; The three striking little stars at the top of the flame represent the Olympic motto "Higher, Faster and Stronger".

Although the US dollar brand is called the "green" centennial celebration, as another successful example of overall design in the Olympic history, Atlanta has set a new standard for the future Olympic image design, and the second centennial celebration of the Olympic Games has already begun.

The Olympic emblem is the emblem of the Olympic Games, also known as the Olympic emblem. The organizing committees of all modern Olympic Games (including the Winter Olympic Games) have to design the emblem for the Olympic Games. The design of the emblem should not only reflect the Olympic spirit, but also reflect the characteristics of the host country and city of the Olympic Games.

The artistic expression of the early emblem is in the same strain as the Olympic poster. After World War II, the emblem gradually stepped out of the poster mode, and the design tended to be concise and abstract, with profound implications. It can be said that the emblem is an artistic symbol with historical commemorative significance.

The Olympic emblem is the most authoritative image symbol of this Olympic Games. The Olympic Charter stipulates that the emblem of each Olympic Games shall not be used for advertising or commercial services without the consent of the Olympic Organizing Committee, thus ensuring the seriousness and authority of the Olympic emblem.

The following are some representative signs of different periods.

The emblem is not the emblem-1Athens Olympic emblem

1 The Athens Olympic Games had neither an emblem nor a poster at first. Now this painting is the cover of the report submitted by the Athens Olympic Committee to the International Olympic Committee, and it was later used as the emblem of this Olympic Games. The picture is mainly composed of the majestic Acropolis, the goddess Athena holding an olive branch, and deeply embedded horseshoe prints. Its bronze reliefs exude a strong flavor of ancient Greece. The words 776-65438 BC+0896 on the upper left indicate the relationship between the modern Olympic Games and the ancient Olympic Games.

Go Your Own Way —— Emblem of the Eighth Paris Olympic Games

Paris has hosted two Olympic Games. Although the second Olympic Games was only a supporting role in the World Expo, Parisians held the best Olympic Games in the history at that time in 1924. 1924 the emblem of the Paris Olympic games is mainly the emblem of the Paris shield, with an ancient sailboat sailing in the sea in the middle, and the words "the eighth Paris Olympic games 1924" and "the French Olympic Committee" are attached. This is the first emblem in the form of poster. Since then, the Olympic emblem and poster have parted ways.

The first emblem to use the Olympic symbol-the emblem of the 10 Los Angeles Olympic Games

1932 The main body of the emblem of the Los Angeles Olympic Games is the national flag of the host country, and the Olympic five-ring symbol is located in the center of the emblem, with laurel branches representing victory running through it. The Olympic emblem embodies the Olympic spirit of "Faster, Higher and Stronger" and fully demonstrates the American spirit pursued by Americans. This is the first emblem to use the Olympic rings.

The Blending of History and Modernity —— 17 Rome Olympic Games Emblem

Rome won the right to host the Olympic Games in 1908, but it was not held for economic reasons. After half a century, 1960, Italy is finally looking forward to the 17 Rome Olympic Games. The emblem of the Rome Olympic Games adopts the symbol of the emblem of Rome, which is a strange pattern of a female wolf feeding two babies. Legend has it that one of the two babies suckled by the female wolf was Romulus, the first king of Rome. The center of the emblem is marked with the Roman numeral "1960". The whole Roman city emblem condenses the history and culture of ancient Rome. Rome is one of the cities with the richest culture in the world, and the hosting of the Olympic Games has injected it with the concept of modernization and the courage to connect with the world.

Philosophy-Emblem of the 24th Seoul Olympic Games

The emblem of this Olympic Games consists of blue, red and yellow spiral stripes and five-color rings symbolizing the Olympics. The three colors respectively represent the philosophical meaning of the "trinity" of heaven, earth and human beings. The dynamic stripes mean endless movement and upward rotation mean harmonious progress. Introversion is a metaphor for players from five continents coming together. The motive force of external alienation means moving towards mutual understanding and world progress through the lofty spirit of the Olympics. The whole design not only embodies rich philosophical connotation, but also has Korean national characteristics.

Athletes Entering the New Century-Emblem of the 27th Sydney Olympic Games

The emblem of the 2000 Sydney Olympic Games was named "Athletes in the New Century". As can be seen from the top view, the contour curve of Sydney Opera House is used to represent the torch, while the sun, rocks and the traditional hunting tool "boomerang" of indigenous people form the image of an athlete running with the Olympic torch. The color language of the whole emblem is very symbolic: blue represents the harbor, yellow represents the sunshine and beach, and red represents the inland land, which highlights the uniqueness of Australian local culture.