The 2022 "Overseas China Tourism Culture Week" is here. What do you think of when you mention "tourism culture"?

The 2022 Overseas China Tourism and Culture Week is here. When it comes to "tourism culture", I will think of the relationship between tourism and culture.

A person is full of poetry and calligraphy; a country has a splendid history, culture and modern civilization, which not only makes its people proud, but also the heroes of the world dare not look down upon. If the economy is called "hard power", culture is called "soft power". Tourism is not only an industry, but also a source of promoting "soft power". It is this field that uses the influence of "soft power" as the attraction of products.

A country is essentially a product. It is the product of a combination of soft power and hard power. It is the result of the efforts of the people across the country from generation to generation. Among the comprehensive products built, culture is the most influential macro element and the soul that guides the direction across industries and time and space. Tourism is the carrier of this element.

Tourism is responsible for shaping the national image. Such an important mission, how should tourism be reflected and shaped? Soft power?

From the perspective of the tourism industry, when making products, the cultural connotation must be integrated into the product. , is an important aspect to improve product quality. Culture is the soul of the product, and the competition of tourism products is not the competition between steel and concrete, but the competition of cultural heritage. These concepts have been gradually accepted by everyone in the tourism industry. Tourism attractions generally include natural scenery, historical sites, customs and achievements of modern civilization, etc. The latter three all have cultural attributes and convey cultural information to tourists; the former must also refine themes that are consistent with the local cultural environment. The image is endowed with a certain cultural connotation.

Through visits, people learn about the history, famous people, places, events, famous quotes, etc., which brings them closer and establishes a sense of intimacy. Product? Soft power? The role of travel is reflected. For overseas friends, tourism is also a form of people-to-people diplomacy, establishing friendly relations between people for generations, which is a social benefit that is more important than economic benefits.

Travel culture. Is it the unique selling point of the product?" Nowadays, the homogeneity of tourism products is serious. How to solve the homogeneity problem? Seize different geographical contexts and contexts and refine unique selling points. Cultural connotation is reflected in all stages and levels of tourism. For example, when formulating plans, building products, and marketing, we must do image positioning and put forward slogans. To position accurately and make the slogan attractive, you must have a thorough understanding of the local culture and even the cultural background of your competitors.