Ideas and slogans about after-sales service

The balanced management of enterprise after-sales service includes five aspects:

(A) Balanced management of after-sales service human capital

1. Balanced management of after-sales service team building;

2. Balanced management of enterprises, service personnel and consumers;

3. Balanced management of after-sales service talent structure;

4. Balanced management of after-sales service and corporate culture;

5. Establish and improve the after-sales service evaluation management system.

(B) Balanced management of after-sales service agencies

1, the after-sales service agencies are generally balanced.

2. Manage and control the balance management system of each system.

3. The development trend of each system in after-sales service.

4. Balance between organizational change and enterprise development in after-sales service.

(C) Balanced management of after-sales service marketing and brand building

1, the quality of after-sales service makes the brand of the enterprise.

2. Improve customer satisfaction with enterprise balanced management.

3, brand characteristics-looking for the blue ocean of after-sales service.

4. Balanced management of advertising, commitment and corporate behavior.

5. Balanced management of after-sales service and corporate brand.

(D) the leadership art of balanced management of after-sales service

1. Balanced management of leadership strategy and service supervision in after-sales service

2. Balanced management of effective communication between after-sales service customers.

3. Appropriate authorization and centralized checks and balances in after-sales service

4. Balanced management of various functional departments in after-sales service.

5. Innovative after-sales service mechanism under the concept of balance.

(e) Create a balanced internal and external environment for after-sales service.

1, the brand of enterprise after-sales service in the big environment

2. Establish a perfect learning after-sales service team.

3. Balanced management of after-sales service system

4. Establish a good corporate customer relationship through balanced management.

Below, I will talk about my own views on the application of balance management theory in after-sales service.

First, the core, content and significance of after-sales service. 、

1, a core: after-sales service, like product quality, is mainly reflected in the cultural connotation of products, and service quality also reflects the connotation of corporate culture. When service competition becomes the main competition problem of enterprises, service culture is even more important, and even service culture itself has become one of the contents of competition. The quality of after-sales service is directly related to the construction of corporate culture, and it is the most important thing for enterprises to shape and enhance their brands. Therefore, grasping the construction of commodity after-sales service system is grasping the construction of corporate culture.

2. Three contents: From the concept of after-sales service, it is a comprehensive service behavior, including three contents or three systems:

(1) Labor service: Labor service refers to the transportation, installation, debugging and maintenance of products;

(2) Information: refers to matters needing attention in the use of commodities.

(3) Technology: trial technology of maintenance technology, guidance and training technology, etc.

3. Four meanings: From the above analysis, after-sales service conveys four meanings for us:

1, the market competition significance of after-sales service

2. The cultural communication significance of after-sales service.

3. Customer value significance of after-sales service

4. The social service significance of after-sales service.

From the perspective of balanced management, excellent after-sales service management is a balanced process between the growing demand of customers and the brand development strategy of manufacturers.

Specifically, after-sales service refers to four aspects: under the guidance of a culture, different behaviors, different responsibilities, balanced management of different systems, and ultimate integrity.