In recent years, the influence and reputation of Jaguar brand have declined. How to reverse the situation?

In recent years, the influence and reputation of Jaguar brand have declined. How to reverse the situation? Jaguar Land Rover has always been a magical presence in China. Since it was acquired by India's Tata Group, Jaguar has become the representative of luxury cars, and many nouveau riche take owning a Jaguar Land Rover as their small goal. But in recent years, the life of Jaguar Land Rover has been difficult. There is a saying in the automobile industry, "Land Rover can't be repaired, Toyota can't be broken", "30% off for a leopard and 60% off for a tiger". Although this is only a few jokes, it is not out of thin air.

It is not obvious whether the quality of Jaguar Land Rover has been affected in recent years. In the eyes of consumers, Volvo's sales and word-of-mouth have fallen sharply, becoming one of the few declining host manufacturers among luxury brands in recent years. The reporter learned from the Automobile Quality Network that since 2020, the number of complaints about importing Jaguar Land Rover has reached thousands, ranking among the top 5 complaints of luxury brands! In JD Power's ranking of American automobile quality in 2020, Jaguar ranked third from the bottom and Land Rover ranked last.

According to the owner of an automobile quality network, one of his Land Rover Sport P400e often fails to charge, sometimes it runs out of power halfway, and the brake system has problems, which makes it impossible to drive safely. In addition to the above faults, there are also common problems in the fuel gauge, central control and camera of the model. As for the processing method of 4S shop, it is to constantly replace some circuit integration and update the system software. However, these measures cannot fundamentally solve these problems. The owner has repeatedly reported the problem to the manufacturer, but the public relations rhetoric of the manufacturer is to make the owner helpless.

It's not just Jaguar Land Rover imported cars with uneven quality. Evque, Pulse, Discovery, Range Rover Sport and Jaguar have all experienced similar problems. Mr. Chen from Tiantai, Zhejiang told reporters about his terrible experience. "Jaguar F-pace, just after the three-year warranty period, suddenly turned off when driving normally on the highway. The engine makes noise, and the car is filled with a strong smell of gasoline. I was worried that the car would catch fire, so I ran out with my colleagues without hesitation. I will never forget this experience of passing by death! "