Why is it called "desperate Wusu"?

Wusu beer is called "deadly Wusu" because of its high degree and large quantity.

Generally speaking, in order to taste beer better, the highest alcohol content is only 3 degrees, the highest wort concentration is about 8 P, the alcohol content of Wusu beer is above 4 degrees, and the wort concentration is above11p. If the alcohol content is high, it is naturally easier to get drunk. Few beers are over 500ml, some are 350,250, but the capacity of Wusu beer is over 620ml.

There is another interesting point here, which is actually spoofed by netizens! "Wusu" is the Chinese pinyin of Wusu Beer. Many netizens turned the bottle upside down and turned it into "nsnm", which translates as "killing you".

The reason why Wusu beer is famous

Speaking of the cause of Wusu beer explosion, we have to mention its new owner Carlsberg. In about 2005, Carlsberg acquired 0/00% equity of Wusu Beer/KLOC, so Wusu Beer became a subsidiary of Carlsberg. With the continuous operation of Carlsberg, Wusu Beer gradually acquired Xinjiang local brands such as Changji Beer, Kashi Beer and Tianshan Beer in the following years, and expanded its own team.

The name of Wusu Beer has unique regional characteristics. In many places, after beer is acquired and merged, the name of the parent company will be added, while Wusu Beer still shows its original name as always. This gives everyone a sense of cognition, especially for the locals in Xinjiang, and it feels particularly cordial.

The pricing of Wusu beer belongs to the mid-range pricing of beer, and the general price is around 6-8 yuan. Many domestic beers at this price are not as high in malt concentration and alcohol content as Wusu beer, which is one of the reasons why Wusu beer is better.

Wusu beer is actually industrial beer, and there are rice and starch in the ingredient list, but hops are used instead of hops extract and hops products. This may be related to the fact that Xinjiang is the main producing area of hops in China, and the weight of Wusu beer is more than that of ordinary beer. The capacity of Wusu is generally 620ml, which is also one of the highlights of Wusu.