Experiences of successful people

Don't be hostile to anyone, be kind to everyone. "-Lincoln

Knowing Lincoln's life, no matter from his early life, career, love and even marriage, even to the power position of the president of the United States and the civil war that ended with the victory of Lincoln or the whole North, even when we think that he reached the peak of power, he can be said to be unfortunate, or at least, he is not as happy as we thought.

But a great man is a great man. From beginning to end, he made the best interpretation of what a truly great man's mind should be with extraordinary perseverance and courage and indomitable self-confidence. No wonder the author (Carnegie) said: God is nothing more than this, Lincoln is the second Socrates. Lincoln is forbearing and skillful, so I am amazed at the feat of forming a beautiful personality.

Career-

He seems to be used to the experience of repeated failures and ridicule, and he seems to never forget his enthusiasm for Shakespeare and his humorous jokes that are full of humor without losing grace. More importantly, he has a natural eloquence and a manner of choosing words and sentences. As a peddler, he can walk dozens of miles and charge others 50 cents more; As a lawyer, he can serve the just side for free and selflessly, and he can give up the business of defending some "unjust" people who can bring him rich income. No matter what he does, he never forgets the truth above professional ethics and power and money.

It is extremely difficult to take a career. From the bottom of society to the peak of power. In every upgrade, Lincoln inevitably embarked on a thorny road. It seems that success has nothing to do with him, and failure has become attached to him.

Fortunately, regardless of the process, he finally reached the peak of his life-becoming the president of the United States of America.

But he became president under special circumstances and was destined to pay more for this position. There is an old saying in China: Seek its own government in its place. Lincoln, with his brilliant humanity and wisdom, proved that he would be a great president of a country and the most revered president.

He is compassionate. He couldn't bear to see the hellish life of southern slaves. He can't accept hundreds of thousands of years of slavery, let alone accept it. An America fell apart under his nose. In the war, he blamed himself, and he was heartbroken at the death of civilian soldiers. ...

For the sake of reunification, he endured the insults of cabinet members, unreasonable demands from McClellan and others, and bad words from time to time from public opinion. Facing the sad mood of the battlefield, he even thought with a broader mind that what southerners did was understandable. He always puts himself in others' shoes. He never scolds anyone casually, because he deeply believes that if I were him, I would do the same. "Don't be hostile to anyone, but be kind to everyone." That's what he said and did! Until sacrifice.

In addition to extraordinary endurance, he also has confident determination and unshakable courage. "There is no doubt about employing people, and suspects don't have to." In the extraordinary period of the war, frequent job changes will make him uneasy. But at the critical moment of employing people, he insisted on using the generals he thought were excellent in the face of opposition from others. Sure enough, his insistence received practical results, and the use of a number of military talents such as General Grant finally ushered in robert lee's surrender and the peaceful reunification expected by the whole United States.

"I don't have to win, but I must defend the truth; I don't have to succeed, but I must realize my ideal. " This is Lincoln's heart and this is Lincoln's goal in life. For this goal, he surprisingly kept enough restraint. As the cover of the book says: The glorious humanity that shines formally has made their outstanding lives.

Love-

There is a popular saying in today's society: Behind a successful man, there must be a great woman. There is no doubt that Lincoln is a successful example of a great man who has been tested by history and people. If there must be this woman behind him, I believe Anna should be the best candidate for this woman. Although she did not accompany Lincoln on the road of life, I believe that she has long been the spiritual pillar in Lincoln's heart and the lover Lincoln can confide in.

Anna Rutledge-Lincoln's lifelong lover. Young people get to know each other until they fall in love, just like ordinary lovers. Everything seems so logical, as if everything should have a happy ending. However, history played a joke, taking Lincoln's favorite away prematurely and forever, leaving Lincoln with only inescapable melancholy and endless grief. For this reason, Lincoln will never be free.

After Anna left, Lincoln never forgot to go to Anna's grave and talk to her at the critical moment of life turning point. He repeatedly said: only the soul of the deceased will become an eternal memory. Love, one of the most beautiful emotions of human beings, coupled with Lincoln's short-lived pleasure in seeking knowledge, gave him lifelong memories.

Anna's gravestone eulogy (not written by Lincoln) reads: My insignificant body/makes an immortal vibrato: "Don't be hostile to anyone, but be kind to everyone"/Please forgive me and all sentient beings/May justice and honesty shine like the sun/Rest in peace under the grass is the love of my life-Anna Rutledge/Prove my loyalty to him.

This is the love of great men. Moved by it. This kind of love has no conditions, no reasons, only pure and supreme-love between people.

Marriage-

Some people say that Lincoln's greatest tragedy lies not in his assassination, but in his unhappy marriage for decades. It is conceivable that Lincoln married a wife who gave him a headache but was helpless. However, some people say (such as the author of this book) that if Lincoln marries Anna Rutledge, he will be very happy, but he will not become president. Philosophical cloud, everything is contradictory, and everything has two sides. I have no intention to comment on Lincoln's wife here, because I really don't know much. "Without investigation, there is no right to speak." I just want to say that Lincoln endured people and things he hated (at least disliked) so closely, and he was able to maintain such long-term and effective endurance. Perhaps, it is because of his omnipresent endurance and will that he became a great president in American history and was gloriously recorded in history!

In this sense, what modern people admire: there must be a great woman (usually his wife) behind a successful man, which seems to be untenable. I prefer to believe that a truly indomitable person must have superhuman qualities of his own personality and handle people and things he doesn't like or even hate independently and nobly. Only when a person really understands what he should do can he be completely distracted and devote himself wholeheartedly to what he wants and pursue the truth he believes.

Ps-

If I want to sum up my gains from this book, I just want to say: personality is exercised, and forbearance is a noble and necessary personality factor. Great ideas come from practice. There is only one life, but as long as you are a real person and do something worthy of history, the country and the people, then you will not waste your life in rejoicing your arrival. A great man is an ordinary man first, because he has done great things to become a great man. His ability to do great things has something to do with himself, his times and the opportunities he encountered. Times make heroes, and history will call them when necessary. Not everyone can be a hero admired by everyone, but as long as we work hard and exercise, we can achieve our desired and reasonable goals. Because of this, everyone has their own reasons for existence. We can't be perfect, but we can become more perfect people; We can't all be great men, but we can reflect a little human wisdom and spiritual light in the long river of history.

After winning the company's sales champion from Lin Qiang, honors followed and were successively rated as the company's "sales target"

Soldiers, sales kings, advanced workers, gold medal professionals and so on.

The achievement of these honors, for many people, as long as he is an ordinary person, will be involuntarily happy

The feeling and state of being happy and excited. But for Lin Qiang, this is due to his natural efforts.

Therefore, it is not easy for him to become a sales champion. How much sweat, grievances and sacrifices have you paid?

How much spare time did you spend, how many words did you spend, and even how much inner sadness you endured, holding back your tears.

Go out and don't be found out ... only he knows best.

If you want to get ahead of others, you must suffer after others. Lin Qiang has been a marketer for nearly ten years. He has a lot of kisses.

Confirmation of combination. However, he never thought about not winning the sales champion before, just trying to do his best.

Sales job, because he likes to sell this challenging and endurance career. Through their own efforts

Li finally won the sales champion. He thinks he is the best!

Although Lin Qiang has sold some products in the past, such as home appliances, real estate, books and so on. , after all,

Nothing can be done. Later, Lin Qiang changed his career, from selling milk to selling medicines and health products.

Sell, this sale is five years. In the first two years, Lin Qiang didn't have any experience. He just followed others and did it while doing it.

Learning to be excellent is an official, learning to be excellent is an official, and his sales performance is average, so he was considered dull or even mediocre by people in the company at that time.

People. In the third year of making medicine and health care products, Lin Qiang seems to be a very enlightening person to outsiders.

The "enlightened" monk suddenly rose to a new height, and his performance was as rapid as that of a balloon heated and expanded.

Like a mercury column, it rises linearly due to thermal radiation.

By the end of the year, he not only completed the annual task, but also exceeded the task every month.

Record, become the company's "sales champion", really gave the company a big surprise.

What's more commendable is that Lin Qiang has kept the record for three years, becoming the "Triple Crown" and Volkswagen.

The company is deeply surprised and happy from the general manager to the grass-roots staff, from the sales staff to the logistics support staff.

I can't guess a mystery. How did Lin Qiang do it?

Although the company asked Lin Qiang to talk about some past experiences, Lin Qiang did, which made people feel emotional.

What I think is that the so-called experience, experience and sales skills mentioned by Lin Qiang are nothing new.

Surprisingly, many salespeople think they can do it. So, everyone is interested in the sales champion Lin Qiang.

I doubt that the title came so quickly. Is there any suspicion of pursuing fame and profit and not being worthy of the name? But the truth is,

In the company, which salesperson has won the "three consecutive championships" like him, and so does the throne of the sales king.

Sit so steady!

To reassure everyone, Lin Qiang also talked about his sales know-how. As a sales champion, he

As a matter of fact, we strictly follow the successful warning of "to do one thing more perfectly, to achieve the ultimate success".

In fact, this is the biggest secret that he is not a secret! Lin Qiang, the sales champion, thinks that marketing has its similarities, although the products

Different, but with the same or similar roads, he emphasized three key guidelines for his success:

First, the hard work of sales.

Lin Qiang believes that there is hardly a successful person who is not achieved by hard work. No matter how much you do.

In the sales work in 2000, he constantly reminded himself that he must not do sales and business more and more like many marketers.

Lazy. And his requirement for himself is that sales should not only be diligent, but also have patience and perseverance.

Of course, diligence plays a decisive role in it, especially in the health care industry, where product shipments are large.

Need to visit customers constantly. In the medical market, we should constantly communicate with hospitals, departments, doctors and patients.

Repeated exchange of familiarity; Keep in touch with pharmacies, counter groups, shop assistants and consumers in OTC market to get to know him better.

The needs of children. And all this needs to be achieved by your own diligence, otherwise, your market will soon shrink. forest

It is obvious that Qiang was unremarkable in the company's sales performance in the first two years, and then it soared.

Because he constantly impressed customers with this "diligence" and realized his own value-added and sales performance.

length

In addition, Lin Qiang often carries out SWOT analysis on himself. This made him more aware of his own advantages and disadvantages.

Only by giving full play to our own advantages and avoiding internal and external threats can we find the right opportunity to achieve a breakthrough. He told himself

After SWOT analysis, it is listed as follows: advantage+opportunity = development; Advantage+threat = resistance; Disadvantages+opportunities = strive for;

Disadvantage+threat = conservative. This is not only a strategic strategy, but also a strict requirement for yourself.

Lin Qiang used the strategy and strategic plan generated by brainstorming, and even used "diligence" to implement it, among which

Some schemes may not be available by other methods and can only be completed by diligent implementation. Lin Qiang uses sales "

"Four Diligences" and "Four Thousand" he admired to encourage himself: "Be diligent-say a thousand words; Leg diligent-walking

Qian Shan Wanshui; Diligence-suffering; Diligence-try all possible methods.

Second, pursue goals and tasks unremittingly.

Compared with salespeople, the phrase "aim high" has always been highly praised by Lin Qiang. He believes that,

As an enterprise, it is for profit. Judging from his years of sales experience, I believe that enterprises will never

The tasks of salespeople decrease with time. He has been to several companies, and when he is doing sales, every

Every year, the sales task of a salesperson is increasing, and even the market with the worst sales performance is being replaced.

Service, at most, is to maintain the same target and task status as last year. No one can persuade business owners to do so.

Automatically and arbitrarily push down the target responsibility, otherwise, it is a denial of yourself.

Lin Qiang knew this very well, and he secretly added a target weight to himself, that is, set a reasonable number of years in the company.

After the task goal, he will secretly add his own weight, and the total weight of the task is far greater than that of the company.

The specified task target of sales return. Lin Qiang doesn't demand himself according to the sales task set by the company, but fundamentally.

According to the tasks that have been measured and formulated in your mind.

This means that your mission objectives are very challenging. So, put more pressure on yourself,

Pursuing the sales target and task in his mind is an important means for Lin Qiang to win "three consecutive championships". this

In other words, if a person has the ability of one point, he will set a goal of one point, which is wrong.

Because the set goal is not challenging and does not conform to the philosophy of "Wolf", Lin Qiang defines himself as "if he has 100".

Ability to set yourself a goal of 120 or higher. "

In this way, if a sales task goal passes the measurement and inspection of quantity, quality, time and cost.

Then, the sales staff will have the feeling that "Confucius made a small contribution to Mount Dongshan and made a small contribution to Mount Tai".

The goal you set will become much smaller in your mind, and it will not be much more difficult to complete, it will be more difficult.

Hold on tight If you have been sprinting towards the sales target set in your mind and achieved good results, then

With Yao, they will naturally overfulfil their performance tasks, which is expected and won the "sales champion".

"It won't be a strange thing.

Third, the absolute trust and loyalty of customers.

Salespeople are like a "big tree", while customers are like "monkeys" crawling all over the tree.

It has become a kind of dependence. If "Big Tree" wants to attract more monkeys, it must make itself stronger.

Become flourishing, provide high-quality services for monkeys, shelter from the wind and play, in order to win these "monkeys"

Our absolute trust and security. Otherwise, the tragedy of trees falling apart will often happen.

Lin Qiang knew this very well, so he constantly gained the absolute loyalty and trust of customers. But to win customers.

Trust and loyalty, first of all, you should be trust and loyal, not artificial to customers, not to mention right.

Customers practise fraud and treat customers honestly with a sincere heart, so that both customers and sellers are satisfied.

The "win-win" between employees and enterprises is also the ultimate goal pursued by the three parties.

This is what salespeople often say, "creating value for customers", and we can't compare salespeople with customers.

It is described as a simple relationship between use and being used, and salespeople can't just think for themselves.

Once you do something for your customers, you feel that you will suffer, so you haggle over every ounce and treat your customers "cutting corners"

Materials ". It is oneself and the enterprise that are destroyed. Lin Qiang often considers these issues when winning the loyalty and trust of customers.

Question: What can I do for my customers? What benefits can my behavior bring to customers? "Between me and my customers"

Does "commercial game" have logic and rules? .

Lin Qiang's thought and practice have actually returned to the 4C theory that we often advocate in marketing at present.

That is, "what customers want, the convenience and cost of purchase, two-way communication." This kind of words and deeds are not passed down.

The theory put forward by tong. Although Lin Qiang was not familiar with the 4P and 4C theories, he did it through his own practical actions.

Practice 4C theory and let it "land".

Sales champion Lin Qiang has a high sense of responsibility and artistry for sales, plus his unique interpretation of sales.

He became a veritable sales champion, which made sales a substantial way to realize his dream of success.

At the same time, through Lin Qiang's three successful "suggestions", more salespeople understand that you are engaged in sales work.

When you are excellent, you are also selling your personal life, and whether success can become a necessity depends on whether you can persist.

Find your own understanding and understanding of marketing.