What is "insight"

? Recently, I saw a paragraph about what "insight" is in the column "Get", and I share it as follows.

insight, English is insight, the word, it refers to such an action of seeing through things, which is the understanding you get after seeing through something.

In some Chinese dictionaries, the explanation of "insight" is the observation of understanding things. First, it is still an action, it is observation; Second, we must see the essence and the reason clearly. It is called insight, which is the difference between it and observation.

However, in the field of advertising, people's understanding of "insight" is different from that just mentioned. It has its own meaning. The "insight" mentioned by advertisers usually refers to some truths and facts that have not been discovered or have been forgotten by everyone.

Insight is truth and fact, but it is not just the general truth or fact. The key point is "undiscovered" or "forgotten".

There was a very vicious joke. It was said that if A star and B star fell into the water at the same time, and there was only one stone in your hand, who would you hit first? What is the correct answer? The correct answer is that whoever dares to go into the water to save them will be stoned.

Here, the joke is divided into two layers, but there are insights in both layers. This insight is the general dislike of these two stars at that time. The reason why this joke makes you smile is because it hits the nail on your head.

Insight is such a thing. It is the conclusion that people can feel novel and agree with when we see the essence of things more deeply than others and the neglected and forgotten facts more clearly than others.

There are three things that are often confused: interesting facts, correct cognition and accurate insight. Note that there are clear differences among them.

Someone once said an interesting way to distinguish. He said that if people heard an interesting fact, they would say, "Oh, really? I really didn't know before. " But if you hear a correct cognition, people will say, "Oh, yes, that's it". You see, there is an identity in it. However, if it is a good insight, what will everyone say? Everyone will clap their thighs and say, "That's right, that's it!"

Let's discuss the core technology, namely "insight", and what is the use.

accurate insight can produce two effects, which we mentioned just now: the first is a strong sense of novelty, and the second is an instant sense of identity.

if something can make people feel fresh and agree instantly, then you have touched him. This impression is either a very quick persuasion or a very powerful infection.

insight is an X-ray.

What is the use of knowing the concept of insight for ordinary people? According to the observation of relevant experts, once you develop such a way of thinking of finding insight and summarizing insight, you can see many things more clearly than others, just like having an X-ray to help you see through the essence of things.

If a brand, an organization and a creator constantly touch your insight and use your insight to make you feel that what he says is all my heart, and what he says is what I want to say but can't say, you will think that this is a caring brand, or that this is a creator who understands you.

insight is not only effective in the field of advertising. Insight can create a very powerful appeal, persuasiveness, and communication. It can be moved, tempted, intimate, and pierced. Everyone needs such magical power.

A person who understands the concept of insight will sum up some deep human truth from the phenomena that everyone sees, and once this human truth is summed up, it will become usable and reproducible.