What is the influence of traditional and homophonic nonstandard words on the plaque at the door?

(1) Disrupting the normal order of standardized Chinese characters. Laws, regulations and normative documents such as the Law of the State on the Common Language and Characters, the Provisions on the Administration of Enterprise Name Registration, and the Interim Provisions on the Administration of Advertising Language and Characters stipulate that signboards and advertising characters should be based on the common language and characters of the State (except for special circumstances, such as the variant characters in cultural relics and some surnames, and the handwritten characters used for inscriptions and signboards in works of art such as calligraphy and seal cutting, traditional characters and variant characters can be retained or used). It is forbidden to use traditional characters, simplified characters and variant characters, and it is forbidden to use typos. The enterprise name shall use Chinese characters, and shall not contain Chinese phonetic letters (except those used in foreign names) and numbers. Operators use nonstandard fonts in their billboard advertisements, which damages the normal order of standardizing Chinese characters in China.

(two) affect the image of the city. Plaque advertisements hanging along the street are one of the manifestations of urban culture. The use of nonstandard fonts such as traditional Chinese characters, homophonic characters and typos on the plaque at the entrance of the city will give people the impression that the city is of low taste and irregular management, which will damage the image of the city.

(3) misleading teenagers to read. Teenagers are in the best period of learning words, and their ability to distinguish whether words are correct or not is weak. The words used in the plaque advertisement in front of the door are not standardized, which is easy to mislead teenagers, and they regard misspelled words or homophones as correct words, or they are regarded as correct words knowing that they are incorrect words.