Why is Huawei more expensive than Apple?

The prices of these two brands of mobile phones are similar.

People think that Huawei mobile phones are more expensive than Apple mobile phones because of the foot-in-the-door effect. When Apple appeared in the domestic market in 20 10, as an international intelligent new machine, Apple's initial positioning was: expensive, but good.

When Huawei's mobile phone first debuted, its positioning was not so high and its price was relatively cheap. At that time, I didn't have the strength to compete with Apple's mobile phone. Later, with the continuous improvement of product quality and powerful functions, its price is also rising.

In the end, this different positioning gradually caused a psychological gap with the change of product price, and then transformed into a potential energy that can be vented.