Why do the rich use Samsung and the poor use Apple?

The reasons why the poor use Apple and the rich use Samsung: A large part of the audience of Apple mobile phones are students or young people, and their income level is relatively low; Samsung's audience is concentrated in people who have worked for more than five years. Most of them are married and their income has been relatively stable, so there is a saying that Apple is poor and Samsung is rich. In fact, what kind of mobile phone to use is everyone's own choice, which is infinitely rich.

Apple mobile phone has won the love of many consumers around the world with its unique design, excellent software and hardware experience and excellent quality. Apple brand represents fashion and trend in many people's minds. Many young people choose to buy Apple phones in pursuit of fashion.

Samsung mobile phone does not have the obvious brand effect as Apple mobile phone in the market, but this does not prevent Samsung mobile phone from surpassing Apple in function and performance. Samsung mobile phone attracts many consumers who have higher demand for mobile phones with its diversified product lines, rich functions and excellent performance.

In addition, Samsung mobile phones also meet the needs of some consumers to pursue personalization. Samsung has a rich product line, from low-end to high-end, from large screen to folding screen, covering almost all types of mobile phones. This rich choice allows consumers to choose their mobile phones according to their own needs and preferences, which satisfies their pursuit of personalization.

The difference between Samsung mobile phone and Apple mobile phone;

First, the positioning is different

Apple and Samsung have different positioning in the market. Apple is positioned in the high-end market, with relatively high product prices, mainly for middle-and high-income groups; Samsung, on the other hand, is positioned in the low-end market, with relatively low product prices, mainly for low-and middle-income groups. Therefore, under relatively good economic conditions, the rich are more likely to buy Apple products, while the poor are more likely to buy Samsung products.

Second, the brand culture is different.

Apple and Samsung have different brand cultures. Apple pays attention to innovation, design and user experience, emphasizing high-end, fashion and personalization; Samsung pays attention to technology, function and cost performance, emphasizing practicality, stability and reliability. Therefore, among consumers who pursue taste, fashion and individuality, Apple is more popular. Among consumers who pay attention to practicality and cost performance, Samsung is more popular.