Practical tips for WeChat sales

There are not too many secrets in marketing. There are only two core points, one is the number of customers and the other is the trust of customers. The following is how to gain the trust of customers and generate sales in WeChat chat. I hope you like it!

? ? Practical tips for WeChat sales

Do you often encounter these problems in your daily work?

How does WeChat chat with customers?

How to close the relationship with customers on WeChat?

How to gain the trust of WeChat customers?

How can I quickly invite customers to the store on WeChat?

How should customers on WeChat maintain for a long time?

Let's help you solve the problem together.

0 1 homework preparation for WeChat chat

1, Customer Label Management Skills:

Label classification: clinch a deal customer/potential customer.

Customer classification: Divers are marked according to grades, such as A/B/C/D(7 days/15 days /30 days/above), which is convenient for tracking and managing customers.

Supplementary description: The more detailed the description of each potential customer's needs and personal information, the more convenient communication in the future.

2. Manage your circle of friends:

Publish rich and interesting content? Car models, car booking and car delivery, company league building, personal rich life insights, humorous jokes, chicken soup for the soul and other photos or small videos.

Release frequency? Avoid brushing. It is recommended that 3-6 articles should be written every day.

Release time? Most customers visit their circle of friends from 8: 00 to 9: 00, such as11:30-13: 00, 18: 00-23: 00.

3. Pay attention to the circle of friends of potential customers: such as occupation, hobbies, mood and so on.

Chatting with different customers

The basic process of WeChat chat:

1. Ask the demand? For example:? Can I help you? .

2. What is the customer's address? Men are called brothers, and women are called sisters or beautiful women.

3. demand mining? Ask customers' needs with closed and open questions.

4. product guidance? According to the customer's demand, recommend the appropriate vehicle model and financial plan.

5. Invited to the store? When talking about selling products, you can invite customers to the store to see the car experience.

6. Want a phone number? Leave a phone number for future communication.

7. Leave a topic? You'd better leave an introduction and talk about it next time.

Then, the process is universal, but the chat skills and skills of different customers are different. Let's take a look at the four most common types of customers at work. How should the account manager respond?

1 the first type: silent customers. I added a WeChat friend, but the circle of friends didn't like or comment, and never contacted you actively.

Analysis: It shows that your relationship is very general and there is no desire to communicate. At this time, we need to work harder. Take the initiative to ask customers' needs and test customers' car purchase intentions and needs. At the same time, send some blessings on holidays and send some weather reminders and other concerned languages at ordinary times. After getting familiar with it, you can take greetings from home as the starting point to draw closer the relationship between the two sides.

Second: Easy-going customers.

Analysis: The customer voluntarily puts forward the demand for car purchase, and through appropriate demand analysis, the customer's real intention of car purchase and the customer's qualification for car purchase can be found. When it comes to the topic of price, apart from the down payment, the monthly payment should not be specific, and it can be blurred to about XX thousand yuan, and customers are invited to the store to discuss in detail, because most customers make deals in the store.

Third, picky customers.

Analysis: picky customers are often rational and purposeful, but their intentions are high. So for picky customers, we should try our best to meet their needs patiently, make them satisfied, and finally accept our products.

Fourth, talkative customers.

Analysis: This kind of customers are cheerful and outspoken. So don't be too rigid, you can create a relaxed atmosphere to communicate with customers, especially when male account managers communicate with female customers, you should increase your sense of humor and let them gradually believe in you and your products.

Note 1: If you send WeChat to the other party, a box will pop up for you to verify your identity.

Analysis: It means that you have been deleted from the WeChat address book by him. In each other's eyes, you are already a stranger. Looking back, did you harass customers too often?

Note 2: If the message you sent to the other party is rejected.

Analysis: It means that you have been blacklisted by the other party and become an unwelcome person. Only by doing what you like and building trust can you really retain customers.

Summary of 03 WeChat Chat Principles

WeChat chat is more difficult than face-to-face communication, so we are required to understand the principle of WeChat communication so as not to be hated or blacked out. So what principles should account managers follow in WeChat chat?

1, the principle of respect:

Respect others, others will respect you. No matter which topic you want to talk about, remind everyone that when chatting on WeChat for the first time, you must remember to introduce yourself first! Introducing yourself to strangers is the most basic respect and courtesy!

2. Praise principle:

Learn to praise customers sincerely in WeChat chat. So what should we pay attention to in sincere praise?

1) Praise facts instead of people.

2) Praise should be specific. Praise for something will be more powerful. Like what? Your tie goes well with your suit? Than? You look good today? I can talk more about our hearts. Praising others sincerely every time will not only make others happy, but also satisfy themselves. Learn to praise the people around you!

3. Making friends: Making friends is a very effective way to get closer to strange customers. Can it be passed? Hometown, peers, classmates, etc? As a breakthrough point, it can narrow the distance with potential customers and reduce strangeness.

4. Enough is enough: when chatting with customers on WeChat, don't answer all the customers' questions, but keep some reservations appropriately, otherwise customers will lose their desire to go to the store.

04 wechat notes

1. Don't discuss subjective topics with customers.

Subjective topics don't play much role in marketing, and it is easier for the other party to get disgusted. Some discussions can be conducted from the customer's point of view, but the topic should be skillfully led to the product in the debate.

2. Avoid involving customer privacy.

Personal privacy is unwilling to be snooped by unfamiliar people. The topic of privacy is meaningless to marketing, which is even more offensive and leads to a long distance.

3. No? Indecent words?

Indecent words will greatly reduce your personal image and have a negative impact on sales. Everyone wants to get along with people who are literate and capable.

4. Don't use interrogative statements.

From the perspective of marketing psychology, always questioning customers' understanding ability will make customers feel that they are at least not respected. Can be used as follows:? Do you need me to elaborate? Waiting for tentative tone, customers will be more receptive.

5. Don't advertise indiscriminately.

Don't advertise frequently, on the one hand, the other party will think that your purpose is only to promote products. In addition, if customers have no demand for your products for the time being, but are bombarded by too many advertisements, they will choose to blacken you.