Cold knowledge of eleven kinds of automobile brand signs

Cold knowledge of eleven kinds of automobile brand signs

Car logo is very important for car companies and may be the first step towards high-end products. Bad Logo design can sometimes greatly affect brand sales. The meaning of the common Mercedes-Benz BMW Audi logo is easy to understand and can't be said to be unpopular.

(1) Alfa Romeo's popularity in China in recent years is very high. Its symbol is a golden circular frame composed of two semicircles. Because Alfa Romeo's headquarters is in Milan, Italy, the red cross on the left comes from the emblem of Milan, and on the right is a man who was eaten by totem dragon.

It is said that the ancestors of the local Visconti family in Milan who participated in the Crusade got this symbol from the enemy's shield and used it as the symbol of their family. People who eat dragons also come from local legends.

② The brands with coat of arms for automobile signs are the most. As we all know, the Porsche logo is directly spliced by two different coat of arms, namely, Wü rttemberg and Stuttgart Free State in Germany, which symbolizes the origin of the brand. But Porsche's Logo hasn't changed much for so many years.

(3) Cadillac's Logo was also a coat of arms before it was updated. In memory of the founder of Detroit, Cadillac lengthened the logo when it was changed at 20 15. Logo directly adopts the family emblem of French royal aristocrat Le Sieur Antoine de La Nothe Cadillac, and takes the name of Le Mothe Cadillac as the car name.

The length of the earliest Cadillac logo, as shown above, has undergone many versions of evolution before it became such a color block form.

Modern English is "HYUNDAI", and everyone will think that this Logo is a variant of the company's initials. However, this Logo has an extended meaning, symbolizing a win-win situation between customers and companies. Hyundai has always used this Logo to represent its own automobile culture.

Everyone knows that Maserati's symbol is Poseidon's trident. But when you think about it, Maserati is a car, not a submarine. What does it have to do with seafood?

The reason is that during the Italian kingdom, Rudolph, a railway worker, had seven sons, three of whom were obsessed with mechanical design. They * * * co-founded the company Officini Alfieri Maserati to develop their own cars. Mario, one of the three brothers, is a sculptor. He cut off a trident of Poseidon statue in Polonia and made it into a Maserati logo. Of course, the design fees of the two brothers have to be paid.

Tractor tycoon Ferrucio Lamborghini proved that tractor manufacturers can still make supercars. But why is Lamborghini's symbol a bull? Do you really mean Enzo Ferrari? At least Mr. ferruccio himself has never admitted this design appeal. Officially, the boss designed this Logo according to his Taurus and favorite bullfighting.

⑦ Chevrolet sanitary towel Logo is a joke that everyone has been talking about, but it is difficult to find out the meaning of this Logo whether it is official or private. The most widely circulated rumor is that Billy Durant, the founder of Chevrolet, had an epiphany when he saw a wallpaper at the Paris Hotel, and then tore it off and went home to design the Chevrolet logo.

Until recently, a textual research scholar put forward a new viewpoint: Nine days after the establishment of Chevrolet Company, in an advertisement about coal-fired products in an Atlanta newspaper, an arched frame was designed to highlight the letter "E" to facilitate the spread of their new words. Then, because of the similarity in letter combination, this Logo was seen by Mr. Durant, and this Logo was decided as the final Chevrolet logo.

8 Volvo's Logo is very similar to the symbol representing men. Volvo's Logo has always used this symbol, but the content it represents has nothing to do with men. The symbol ♂ can be traced back to the expression of "iron element" in alchemy, and is also used as a symbol of Ares, the ancient Greek god of war.

Volvo uses this symbol to express three key words: firmness, durability and safety. At first, the diagonal line did not refer to the seat belt, but the structure that must be used to fix the Logo on the grille, which gradually evolved into a part of the auxiliary graphics in the later design.

(9) Before the logo of Geely Automobile, I initially thought that I simply borrowed a blue sky and white clouds. Later, Bian Xiao saw Geely's VIS manual, which interpreted the design concept as: six sixes in the middle. It seems that Geely designers have been using the online word 666 for a long time.

Now Geely's logo has gradually become fashionable and has become a healthy six-pack abdominal muscle.

Attending as the initiator of new energy, Tesla's T-logo has been widely known. This highly designed logo is not only the acronym of Tesla, but also represents the cross section of the motor. The main part of the letter T represents a part of the motor rotor, while the second line at the top represents a part of the peripheral stator.

Attending (1) the sign of the east wind is also called the flying swallow. It was designed by Edkun, an internal employee of Dongfeng Design Competition. Swallow also symbolizes the warm sunshine brought by Dongfeng, and the swallow accompanying the spring breeze is the messenger of spring, so Dongfeng adopts this symbol.

Conclusion: As one of the individualization of automobile, automobile logo not only represents the facade project of automobile, but also affects various factors of brand, which should not be underestimated.