The number of car companies absent from the Beijing Auto Show has gradually increased. This time it was unexpected.

After half a year's delay, the Beijing model that everyone expected was finally officially opened. At this time, there was a fierce "killing" between major brands, which can be said to be quite lively, but at the same time, many brands were absent from the auto show.

Independent brands include Brilliance, Baowo, Haima, Zotye, Lifan, Hanteng, Ma Jun, Landwind, Siwei, Cheetah and other small and less well-known brands, and the new forces of making cars include Du Yun, Aichi and Future. Multinational brands include Alfa Romeo, Ferrari and Renault.

I have to say that Li has also become a member of the absentee list, which is somewhat unexpected.

This new force automobile enterprise, which was established in 20 15, is one of the few successful automobile enterprises in the new force. On the one hand, Li became the first new energy brand to realize self-hematopoiesis without the support of government funds. On the other hand, Li ONE, Li's first medium and large luxury SUV, has been gradually recognized by the market since it was put on the market at 5438+ 10 last June, and its terminal sales have continued to grow.

During this year1-June, the cumulative sales volume of Li ONE even reached 9666, successfully surpassing Weilai ES8. It can be said that Li has now successfully become one of the top three new forces in car making, and has become a veritable head new force car enterprise.

20 19 is definitely a very unfriendly year for all new car-making forces. In 2020, the knockout of the new car-making forces will heat up and the reshuffle will be more cruel. Although Li missed the Beijing Auto Show for no reason, at least we know that Ideal and other car companies missed the Auto Show for different reasons. For example, Brilliance Auto.

As we all know, Brilliance China has always been endorsed by BMW, but now Brilliance China is not the time when its own brand is in full swing in China, but also one of the leading independent brands.

At that time, Brilliance China had a high starting point, which made many people envy it. However, after consuming this wave of bonuses, with the continuous progress of other independent brands, Brilliance China now seems to have stopped, with a monthly sales volume of only a few hundred units. It can be said that how much praise BMW won in those years, and how much ridicule BMW received, where does Brilliance China have the energy to participate in the auto show now?

Another example is Zotye Automobile. At that time, Zotye SR9 was also a smash hit. When this model is put together with Porsche's macan, it is absolutely true. After the SR9 went on the market that year, according to the data, nearly 3,000 sets were sold in less than half a month, and nearly 7,000 sets were broken in the second month. Unfortunately, this phenomenon has not been delayed for too long. Since 20 18, the sales of SR9 have plummeted, and now this car has directly become a joke in everyone's mouth.

It can be said that Zotye has gradually been marginalized by the market, and the market sales can't reach. In the first half of this year, Zotye Automobile only produced 574 cars and sold new cars 14 17. What is even more exaggerated is that Zotye's debt is as high as 65.438+04.356 billion yuan, and delisting is only a matter of time. How can it attend the auto show?

Of course, with Zotye, there is Lifan Automobile, and a series of negative news such as bleak sales, unpaid wages and factory shutdowns are flying all over the sky.

Write it at the end

Obviously, except Li, other brands are basically absent from the Beijing Auto Show because of poor sales and marginalization. In the context of increasingly fierce market competition, if the sales volume cannot be changed, it is better to scrimp and save money.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.