What should catering franchisees pay attention to?

① Confirm whether joining the headquarters is profitable.

Many catering franchises often have some false propaganda. Obviously, they lost a lot of money, but they claimed that they made more money. Imagine how franchisees can make money if direct stores are not profitable. It is necessary for us to go to the direct store for a week or so to make an estimate of the passenger flow and per capita consumption in the store. There are also many precautions in this regard. For example, if you want to open a shop in a fourth-tier city, but you visit a first-tier city, the result is a joke. The overall consumption situation and business environment of the two places are completely different. To make a comparative analysis, we can't generalize.

② Confirm whether the number of shops is fraudulent.

Pay attention to whether the number of stores in this brand is fake, especially when some brands have only a few years of experience, but claim to have hundreds or even thousands of stores. If you ask about the store location, operating conditions and other detailed information, he will certainly find some excuses to muddle through. Why fake it? Think about it, hundreds of thousands of people have joined, and the project must be good! Therefore, to falsify the number of stores, not only franchise stores, but also the number of direct stores may be fabricated. When communicating with relevant personnel, don't blindly believe, pay more attention to what is credible and what is absolutely untrustworthy.

③ Confirm the qualification of "two stores and one year".

Relevant laws clearly point out that relevant personnel must meet two conditions when engaging in franchise activities. One is that the franchisee must have at least two direct stores, and the other is that the franchisee has been operating the store for more than 65,438+0 years. However, it should be noted that if the franchisor does not meet these two conditions, the contract we signed with him will not be directly invalid. This shows that if franchisees are not qualified, have no stable business plan, and have no relevant training and post-support guarantee, the risks faced by franchisees will greatly increase. Therefore, before you join the restaurant, you must be clear about these precautions.

④ Clarify the term of the franchise contract.

What franchisees need to pay attention to is that the authorized operation period signed with the brand side cannot be too short. It will take some time for the restaurant to return to profitability. If the authorized operation period has expired and the franchisee has not returned to the original capital or has just returned to the original capital, will the conditions for continuing cooperation change? Many "dirty" brands will cheat in this respect. When you are about to make a profit or have already made a profit, they want to make more money from you, or they will terminate the cooperation.

⑤ Clear charging items and calculation methods.

Some catering projects say that they don't charge the joining fee, but in fact they are just a means to cheat you into the game. For example, some steamed vegetables, barbecues, casserole shabu-shabu projects will count the joining fee in the high equipment cost, and then say that they will not charge the joining fee. Veterans of catering are familiar with these inside stories, but it is inevitable that novices will take the bait. Choosing well-known brands is a safer way. In addition, franchisees should pay attention to shop around, inquire more and know more, so as not to be deceived. Other related expenses may include: training fees, marketing and advertising funds, equipment fees, raw materials fees, product fees, store design and construction fees, etc. There must be an express provision in the contract to prevent the brand from charging fees.