How to operate the official WeChat account?

Question 1: How to operate the official WeChat account? First, do a good job in the accumulation of seed users. At the beginning, you can give a KPI index and a threshold of 500 fans. It can be recommended by colleagues, friends, partners, Weibo Drainage and official website Drainage. Under the reference of "Tiejun of Tubang"

Question 2: How to manage Hello in WeChat official account? Make clear who is the object of communication, interaction and push every time. The more readers know about this person, the higher their trust, including his company position, name and contact information. Simply show the core, don't turn your WeChat WeChat official account into a versatile functional application, these functions will only dilute the core value of the enterprise.

2. The purpose of WeChat operation is to maintain customer relationship and cultivate customer trust with 99% of the time. Don't always think about promotion. It takes 29 days a month to cultivate customers, and 1 day promotion may be more effective. Please forget about sales for a while. Wechat marketing has no marketing secrets. This is a question of investment and implementation. It is impossible to get a large number of fans without input. Don't just stare at the case of getting 900 thousand fans in three months. Think about how much money and manpower people have invested. If you don't want to invest too much money, you can choose to invest time and implement it in place, and the goal can be achieved.

Don't be busy pushing a lot of content to potential customers every day, and create topics that can be communicated with readers. You know, all the value comes from communication. It is best to communicate with readers carefully once the best content has been pushed. Don't be carried away by the case of 654.38+0 million fans in three months. No matter how many fans there are, it's still useless if they can't be turned into value. The fans we need are the target fans, and the quality of fans is more important than the number of fans.

4. Pay attention to competitors' WeChat. If you follow 50 competitors' WeChat, there will be 50 accounts to teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember: competitors are the best teachers.

5. Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what can be done better, which is more conducive to their future operations. Seriously analyze your own industry, do you need to use the WeChat public platform? In fact, many small and medium-sized enterprises and individual bosses can use WeChat circle of friends to do business, such as barbershops, beauty shops, restaurants, fast food restaurants and so on.

6. How to create content, must the content be original? Not necessarily. If you don't want to be the first in the industry, the content doesn't have to be original, but you must do one thing, that is, add your own opinions! We respect our customers, but we don't please them. People who lose their attention will lose their attention sooner or later. As long as you continue to provide value, those who stay will stay.

7. WeChat marketing depends on channels. The advantage of having a channel is that you can get stable fans every day, instead of 500 fans a day and no fans for three days. I think there is no contradiction between doing WeChat marketing, doing personal WeChat and doing WeChat WeChat official account. Operation can be considered. If you run a store with 1 2 people, it is recommended to use personal WeChat for operation. If it is a big store, you must use a public account. Satisfied, please adopt.

Question 3: How does WeChat official account operate? 1. The authentication of WeChat is very important for enhancing the trust of enterprises. Therefore, we must do everything possible to pass the WeChat certification as soon as possible. The more difficult it is to deal with it later, the chaos will be followed by rectification.

2. Never sit at home and teach yourself WeChat marketing. Often go to some QQ groups of WeChat marketing to see what everyone is talking about. You can learn a lot in these groups.

3, push, don't push the article every time, promote some little knowledge and tricks, jokes. Traveling and driving are also good ways. As long as it can help potential customers and readers, you can push a piece of content like Weibo every time. Because the amount of information is small, it will not affect the life of subscribers, and you can learn new knowledge. This kind of WeChat official account is very popular.

4. It is wrong to know many people and often use WeChat to sell products to your friends. Doing so may cost you this friend. If you want to use WeChat to do business, please re-apply for an account to sell products.

Don't sell products to your friends, which will make them feel that you are too impersonal and utilitarian, and many friends will leave you.

5, the content of WeChat, it is very important to choose the right pictures, often go to Weibo and related websites to get pictures of some industries, and pay attention to details when doing WeChat marketing. Moreover, the pictures and texts should be matched, and the words should not be wrong. Subdivision of the section, because the section is for different levels of customers to choose to share, but also gives readers room to choose.

6. Push content, preferably in the evening or afternoon, because it is necessary to consider that readers have enough reading time during these periods, and pushing content during the day is suitable for product promotion. At that time, customers can order products and bring real sales of products.

7. Enterprises must first learn how to serve 500, 1000 WeChat customers. Users don't represent marketing ability, just a quantity. The interactive value and attention value of users are the core of WeChat marketing. Create more topics to communicate with readers, and the topics that readers care about will enliven the whole of WeChat official account.

8. If water doesn't flow, it will become stagnant water. If WeChat official account is not active, it is a dead number. So daily content editing is an active core value. Three days of fishing and two days of drying nets are worthless.

9. Wechat marketing should be based on the consumption concept, regional culture and regional culture of the local market, otherwise all your contents and efforts will be in vain. Enterprises operating WeChat marketing should bring independent opinions to the industry, take promoting the development of the industry as the leading factor, and take serving customers as the guiding factor.

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10, focusing on interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can we gain the trust of customers.

1 1, before preparing to market the product, do a good job in the marketing planning of the whole product. The content pushed is the most important, because the content will directly affect the purchase of readers, and content preheating is the best method. How long it takes to warm up is very important, then pave the way and finally reach a deal.

12. Now there is a misunderstanding. I hope everything will be realized through WeChat marketing. Don't forget to ask customers to dial the order number before finally asking them to buy products. Communication between people can best solve the problems in purchasing.

13, to do WeChat marketing, it is best to use it together with other Tencent products, such as QQ and QQ space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards personal relationship chain.

14, doing WeChat marketing is equivalent to doing an industry classic, and the key is the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

15, the function of WeChat itself has been fixed. What really makes WeChat marketing work is the backstage editing team. Their layout design ability, aesthetics and independent opinions on the industry directly affect the power of WeChat marketing.

16, someone asked: Is WeChat a marketing tool? I said, if you think it is, if you think it is not, it is not. When you kill people with a knife, the knife is a killing tool. If you abandon it, it is a piece of scrap metal. Don't argue with others, Tencent knows it well.

17. Many grassroots people want to play WeChat again according to the size of Weibo, and want to get a WeChat size. This method won't work. It has won a large number of fans in a short time, and it is a formal operation, which is easily blocked by Tencent. Wechat marketing is more suitable for enterprises.

18, do a good job of accurate keyword reply function, so as to guide readers, through what channels to learn more about themselves and their own enterprises, and gain readers' trust.

19, carefully analyze your own industry, whether you need to use WeChat public platform ... >>

Question 4: How do individuals operate the official WeChat account? If you are operating Xiaobai | Why does WeChat official account drop powder?

As a newcomer in the workplace, Xiao Bai doesn't have enough experience and skills. Boss asked you to try to set up an official WeChat account, and the pressure followed. You know to manage this figure well, and you know that the salary increase is certain. Then the question is coming, but what if you don't know anything? You just read a few soft articles about operation, with no actual combat experience and no one to bring them. You just have to find ways to do it for a few days, only to find that you lose powder every day, so you panic. ...

Here you are. Why does it fall off?

1, the quality of articles is uneven.

The fluctuation of the content quality of the article leads to the unstable reading volume every day and the large data change gap, which is a major reason for the loss of powder. You may be very enthusiastic about going to work today, and the articles you write are of good quality and quantity. When you find that the reading volume has skyrocketed, you suddenly feel that you are awesome, as if you have mastered the operation skills; However, the next day, you thought that the reading volume of today's articles would be very high. Hehe, you think too much. Your attitude towards the content can be understood by fans between the lines. Sean's "Operation from scratch" says that it is not difficult to do good deeds, but it is difficult to do good deeds for a lifetime. Similarly, it is not difficult to write a good article, but it is difficult to write a good article every day. Are you clear?

2. Advertisements in the content are played too frequently.

Boss gives you this number, besides adding powder and reading, there are other tasks, that is, brand promotion or product marketing. Then you should have a headache again. How can I advertise in the article so as not to make fans dislike it? I tell you this method with my own experience. Since the fans of the official WeChat account are relatively stable and have little fluctuation, it means that these are people who have been paying attention to you. Advertisements should be played, but not too often, almost twice a week, and more fans will definitely resent it.

3. If the activity is not done well, it will also drop powder.

The activities in WeChat include online activities, offline activities and H5 activities. Although these activities can add a lot of powder in a short time, if the quality of the activities is not good, it is likely to lead to rapid powder loss during the activities. First of all, high-quality content is very important, so that the conversion rate will be high.

How to solve the problem

1, don't think that the pursuit of powder, or pay attention to the quality of fans?

To vertically subdivide the official WeChat account, the target population must be well positioned, first attract seed users, improve the conversion rate, and then talk about the base. Only in this way can you have the confidence to do this figure better.

2. Positive interaction

Fans will reply to you backstage. If the content they send may not meet your original intention, you still have to answer, and if you ignore it, you will also be detained.

3. Activities should emphasize quality, start from serving users and satisfy user experience.

Doing activities is not only to raise money or bring benefits to your own enterprise, but also to satisfy users, achieve the company's goals and achieve a win-win effect.

Well, Diandian, who studies at will, is not Daniel, and his experience is not rich enough. Let me say some of my own summary. I hope you can gain something, plus your own thinking, and operate the official WeChat account well.

Question 5: How to operate a personal WeChat official account 1 and use personal micro-signals to promote the operation of official WeChat account does not require users to directly search for so-and-so attention on WeChat.

2, mobile message board Momo, there are many people who promote WeChat nearby, Momo information should also guide users to pay attention to WeChat official account.

3, mobile phone micro-vision original video, comment and promote micro-vision, get a micro-vision number, the information should guide users to pay attention to WeChat official account. If you have nothing to do, you can give comments and praises to others, or you can shoot some micro-videos yourself and post them.

4. Posting, commenting and publicizing with mobile phones is a mobile social software made by Ma Yun, which can make an attractive party and guide users to pay attention to our official WeChat account. .

5. There are many users who use computer microblog to promote WeChat, WeChat official account and Weibo, because it is very fast and convenient for Weibo to pay attention to news information.

6. Use the QQ function of the computer to promote the official WeChat account. As long as almost all people who can surf the Internet have QQ numbers, then we can use QQ-related functions to add fans to the official WeChat account. For example, QQ friends, QQ space, QQ group can be. When guiding users to pay attention to WeChat official account, we should advertise less and use some methods to guide users.

7. Use forums and communities to promote WeChat. There are many local forums, technical forums and industry forums in the official WeChat account. You can use these platforms to promote the official WeChat account.

8. Promote with other people's official WeChat account. Many netizens may not understand it. You can pay them to help you promote it, or you can cooperate with people you know. Some official WeChat accounts have the function of a community, and many people communicate in it every day, which is equivalent to a mobile phone forum. You can also communicate with netizens there to guide users to pay attention to the official WeChat account.

9. Use the classified information network to promote the classified information network of WeChat official account like People's Network. As long as it can publish categories, try to publish as much as possible and insist on publishing a message every day.

10, using WeChat navigation website to promote WeChat WeChat official account. Baidu, the WeChat navigation website, searched a lot. You can submit your official WeChat account to these platforms, some of which are free, and you can also spend money for these platforms to help promote it.

1 1, there are many official WeChat accounts, Witkey Task Network, which uses Task Network to recruit people to promote WeChat.

12, using Baidu Post Bar, I know that the official WeChat account Baidu's products and other products have been very crowded, such as Baidu Post Bar, Baidu Know, Baidu Library, Baidu Experience and so on.

13, use relatives and friends to help promote the official WeChat account and run the official WeChat account yourself. You know it yourself, but I didn't expect anyone to help you.

14, use free gifts to promote the official WeChat account. As long as your things are good and free, Shao Lianhu's blog believes that many people want them.

15, using the WeChat red envelope model to promote the public number WeChat has the red envelope function. I didn't send it, but I got a red envelope, which was very interesting. Create a WeChat group for users to join, and then use red envelopes to attract users to join. To join the group, you must first pay attention to the official account of WeChat WeChat.

16, attract users' attention with fun test games. A fun test game, just like a riddle, has an interesting story, and users are eager to know what the answer is after reading it.

17, using official website to promote WeChat official account. What do you do? I believe many enterprises, companies and individuals have their own official website.

18, use soft text to promote the industry of WeChat official account, so you can write some articles in this field, preferably with pictures and texts.

19, use video to promote WeChat official account. You can shoot some company videos and upload them to Youku, 56 and other video platforms, and insert QR code pictures in the videos.

20. Use speeches and training activities to publicize what you have done on the official WeChat account. You can organize an activity, organize a training, and so on.

2 1, use blogs to promote WeChat official account blogs like Sina Weibo, Sohu blog and independent blog. Everyone can set up a blog platform or set up their own company or personal blog.

22. Use the network disk to promote WeChat official account network disk like 1 15 network disk, Baidu cloud network disk, and Sina also has a network disk that I have never used.

23. There are many media platforms to promote WeChat on WeChat official account, such as some newspapers, news platforms and broadcasting platforms. You can pay them to help promote it.

24. Imitate other people's operation methods to add powder to operate WeChat official account.

25. I don't understand the third-party software of WeChat official account, but some WeChat official accounts have good functions, including lottery, games and other functions, and some functions are not bad.

26. Use customers to help you promote WeChat. Many merchants in the official WeChat account are ... >>

Question 6: How is the official WeChat account profitable? There are many profit models of WeChat official account, which can be different according to the account operation and the business ideas behind it.

1 Sell products and services, and sell them for free according to online fans.

2 Selling advertisements, fans above 5W can apply to become traffic owners, hang advertisers' advertisements, and earn income by paying per click.

Question 7: How to operate a WeChat WeChat official account 1? The authentication of WeChat is very important to enhance the trust of enterprises. Therefore, we must do everything possible to pass the WeChat authentication as soon as possible. The more difficult it is to deal with it later, the chaos will be followed by rectification.

2. Never sit at home and teach yourself WeChat marketing. Often go to some QQ groups of WeChat marketing to see what everyone is talking about. You can learn a lot in these groups.

3, push, don't push the article every time, promote some little knowledge and tricks, jokes. Traveling and driving are also good ways. As long as it can help potential customers and readers, you can push a piece of content like Weibo every time. Because the amount of information is small, it will not affect the life of subscribers, and you can learn new knowledge. This kind of WeChat official account is very popular.

4. It is wrong to know many people and often use WeChat to sell products to your friends. Doing so may cost you this friend. If you want to use WeChat to do business, please re-apply for an account to sell products.

Don't sell products to your friends, which will make them feel that you are too impersonal and utilitarian, and many friends will leave you.

5, the content of WeChat, it is very important to choose the right pictures, often go to Weibo and related websites to get pictures of some industries, and pay attention to details when doing WeChat marketing. Moreover, the pictures and texts should be matched, and the words should not be wrong. Subdivision of the section, because the section is for different levels of customers to choose to share, but also gives readers room to choose.

6. Push content, preferably in the evening or afternoon, because it is necessary to consider that readers have enough reading time during these periods, and pushing content during the day is suitable for product promotion. At that time, customers can order products and bring real sales of products.

7. Enterprises must first learn how to serve 500, 1000 WeChat customers. Users don't represent marketing ability, just a quantity. The interactive value and attention value of users are the core of WeChat marketing. Create more topics to communicate with readers, and the topics that readers care about will enliven the whole of WeChat official account.

8. If water doesn't flow, it will become stagnant water. If WeChat official account is not active, it is a dead number. So daily content editing is an active core value. Three days of fishing and two days of drying nets are worthless.

9. Wechat marketing should be based on the consumption concept, regional culture and regional culture of the local market, otherwise all your contents and efforts will be in vain. Enterprises operating WeChat marketing should bring independent opinions to the industry, take promoting the development of the industry as the leading factor, and take serving customers as the guiding factor.

.

10, focusing on interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can we gain the trust of customers.

1 1, before preparing to market the product, do a good job in the marketing planning of the whole product. The content pushed is the most important, because the content will directly affect the purchase of readers, and content preheating is the best method. How long it takes to warm up is very important, then pave the way and finally reach a deal.

12. Now there is a misunderstanding. I hope everything will be realized through WeChat marketing. Don't forget to ask customers to dial the order number before finally asking them to buy products. Communication between people can best solve the problems in purchasing.

13, to do WeChat marketing, it is best to use it together with other Tencent products, such as QQ and QQ space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards personal relationship chain.

14, doing WeChat marketing is equivalent to doing an industry classic, and the key is the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

15, the function of WeChat itself has been fixed. What really makes WeChat marketing work is the backstage editing team. Their layout design ability, aesthetics and independent opinions on the industry directly affect the power of WeChat marketing.

16, someone asked: Is WeChat a marketing tool? I said, if you think it is, if you think it is not, it is not. When you kill people with a knife, the knife is a killing tool. If you abandon it, it is a piece of scrap metal. Don't argue with others, Tencent knows it well.

17. Many grassroots people want to play WeChat again according to the size of Weibo, and want to get a WeChat size. This method won't work. It has won a large number of fans in a short time, and it is a formal operation, which is easily blocked by Tencent. Wechat marketing is more suitable for enterprises.

18, do a good job of accurate keyword reply function, so as to guide readers, through what channels to learn more about themselves and their own enterprises, and gain readers' trust.

19, carefully analyze your own industry, whether you need to use WeChat public platform ... >>

Question 8: I just applied for a WeChat official account. How to operate? First, the specific presentation of the user's thinking in the official WeChat account during the "first reading" WeChat operation

(A) the content is unique

1. Theme type

"Humorous and interesting, only responsible for chatting with you about current events" is the positioning feature of the official account of "One Reading" WeChat. Unlike other WeChat official accounts that seriously push hard news, "first reading" is mainly about excavating the public.

News encyclopedias that should know but don't know, are ignored or puzzled, and present different contents to users in a humorous and relaxed way. With the increasing proliferation of official WeChat accounts in various media, the homogenization tendency of its push content has gradually emerged. Use cold knowledge

Encyclopedia news, supplemented by valuable and interesting paragraphs and stories, is a unique topic mode of micro-signal reading, which is in line with the overall style of "light humor and fun" and based on the curiosity of users.

The focus of "first reading" is how to make users get rid of the strange circle of homogenization in the complicated information flow and get some new content.

2. Column Settings

The most frequently pushed "First Reading Encyclopedia" aims to explain the knowledge behind hot spots in a relaxed and interesting way, reveal the unusual behind daily life, and spread the interesting and useful common sense that people are eager to know. Topics cover politics and economy.

Wherever there is a "why" in the economic, social and historical fields, operators will dig it out and present it to users to satisfy their curiosity. Besides, things like "reading knowledge" and "rising posture" are all done in a humorous way.

Interesting science popularization with "wide brain opening"; "First Reading Selection" and "First Reading" recommend valuable content to users; "Du Yijun has a background" and "a pair of fan communities" provide platforms for user interaction: user thinking permeates the column setting.

Every aspect.

3. Push time

According to the analysis report of WeChat user behavior of Speedway Research Institute 20 13, users most want to receive push information at 8-1and 18-20. The push frequency of the official account of "One Reading" WeChat is almost one.

Twice a day, and according to the author's observation, the push time is basically concentrated at around 9 am and 8 pm, which is also within the above two intervals. This time setting makes the push content as simple as possible when the user is most likely to receive it.

The paragraphs can be put in, which also helps to increase the number of clicks, increase the reading conversion rate and the number of fans.

(B) Multi-dimensional presentation form

1. Message Push Form

The era of information fragmentation is gradually killing people's patience in reading. How to catch the user's eye in a short time needs to fully consider the availability of information from the user's point of view in the form of push. In the form of push information,

The first reading adopts the current popular collection method. Push multiple messages at a time, collect them in an information box and push them to users. Each message consists of a title, a category and a picture, in which key messages are arranged in.

The top protrudes. It is worth mentioning that the titles of push messages are mostly presented in the form of questions, which not only highlights its encyclopedic nature, but also creates suspense and arouses readers' curiosity. And the classification label after the title also makes

Information classification is clearer and reading efficiency is greatly improved.

2. Multimedia presentation

In the "First Reading" WeChat official account, there are not only regular graphic information, but also multimedia such as audio and video. "YY60 seconds" led the trend of WeChat voice broadcast, and later invited stars to make voice tweets.

It is recommended to read videos to present news in the form of data visualization, which is not only widely praised by the industry, but also attracts a large number of fans with its lively and fresh painting style and humorous dubbing. This popular product is also embedded in WeChat WeChat official account.

No, not only will there be news push for every new video, but there will also be * * * previous video columns on the official WeChat account, which is convenient for users to watch at any time.

3. Multi-channel integration

As a content producer and disseminator based on mobile Internet, Yidu Media's products include Yidu Video, Yidu Encyclopedia and Yidu New Media, and Yidu WeChat official account is one of the new media products. It not only integrates the content in the main interface backplane through multiple channels, but also penetrates the promotion of official WeChat account into other products, and expands the user base through the mutual promotion of matrices.

(C) User experience first

1. perceptual experience

"A bunch of gentlemen" is good at using vivid language materials in the network, organizing various topics with novel and changeable expressions, and joking with "A bunch of gentlemen" with humorous language, which can be said to be excellent in image building.

Funny and human, it can make users feel intimate and even rely on the brand. From the interface style, the layout is simple and the classification is clear: there are a video reading and a reading trick at the bottom ... >>

Question 9: How to operate an attractive WeChat official account? Hello! I'm glad to answer your question. Trick 1: Establish an attractive WeChat public platform.

The hardest part is actually in the beginning Before WeChat marketing, the first thing to do is to build an attractive platform. Many enterprises will take the name of the enterprise as an account without thinking when opening an account. In fact, this behavior is too narcissistic. If you are not particularly famous in the local area, or don't have a large number of loyal fans, this is not a rational choice. Because for WeChat users, they are more concerned about whether you have direct benefits. Can it bring them benefits? So, for a simple example, delicious Sichuan food is obviously more attractive than a restaurant, and it is easier to grow powder automatically.

Trick 2: Pay attention to offline word-of-mouth marketing.

Wechat only needs a scan to pay attention, but how to make consumers interested in scanning is very knowledgeable. Many companies can't wait to print the WeChat QR code on every promotional material, but the final effect is not good because there are fewer baits. In the city where I live, there is a bakery WeChat platform, which works very well. After summing up the experience, I found that on the one hand, their products are excellent, as long as people who have tasted them are full of praise, and their reputation is excellent; On the other hand, they have good reasons to attract consumers to pay attention to WeChat. As long as they pay attention, they can get the opportunity to learn from free goods, and get the discount information at the first time. For foodies who often go shopping there, this trick is very useful, and the number of fans will definitely soar.

Trick 3: WeChat content must be empathetic.

In this era, what people lack is not information, but information that is useful to them. Therefore, when posting WeChat content, don't send all kinds of advertisements with wishful thinking. You know, it's only a second before users give up paying attention to you. Every WeChat user has many friends, but only a few can really make them like to watch. Enterprises must pay attention to content publishing skills if they want users to keep an eye on your trends and love your advertisements. Remember, users must have preferential promotions, funny information, touching words, attractive activities and so on. , and the release should be small and precise, so as not to become a garbage maker.

Trick 4: Rich third-party applications

If you want to make your WeChat public platform different, you must contribute special value to your fans. However, when I communicate with the departments responsible for the promotion of WeChat platform in many enterprises, they will say that they have no development funds or lack the technology for application development. Actually, this is not a problem. At present, there are many third-party application providers of WeChat, and the developed applications are relatively mature. For example, micro poly, the most famous company, already has intelligent customer service, micro-group purchase, scratch card lottery, lucky wheel and discount arc, which can be easily realized by loading them on your WeChat platform.

Wechat will certainly play a more and more important role in the future marketing of enterprises, but the first tester may not benefit, because the premise of income must be that users like you and are willing to listen to you!

Question 10: Is it better to run a personal official WeChat account or a Sina blog? First of all, analyze from the following angles.

1. The difficulty of registration, the official account of WeChat needs more information.

2. From the perspective of editing and typesetting, what the official account of WeChat needs to learn is also complicated.

3. Article collection, Sina blog is relatively fast at present.

4. Authentication, the official account of personal WeChat cannot be authenticated, but Sina blog can.

Personally, I suggest that both can be operated. Blog articles and official WeChat accounts are used as resource circles.

Please adopt it if it helps!