You're kidding! Don't tell me you don't like reading such amazing health magazines.

Shoulder pain and low back pain, it seems that a giant is crushing your body.

If her feet are swollen, even Cinderella can't put on glass shoes.

When a rhinitis patient sneezes, his nose falls like a waterfall.

These wonderful Japanese cold humor are not sand sculptures on the internet, but from a health magazine, Health Graphic Magazine. People can't stop reading them because of the magical covers.

Unlike China, which set up prescription drug rooms in hospitals, Japan implements the system of separation of medicines. With a prescription from the hospital, patients can go to any drugstore on the street to have their prescriptions filled.

Aisheng (ァィセィァィセィ), a chain pharmacy, noticed that patients would get bored within ten minutes of waiting for medicine, so he had an idea. It published a publicity magazine named Health Illustrated Magazine (hereinafter referred to as HGM), which was distributed free of charge in its 350 stores for patients to read and kill time.

The first issue of 20 10, the theme is "body fat", and a piece of fat and thin meat is selected for the cover. The words "and body fat" are so apt that they even directly evoke my desire to lose weight off the screen. ......

Since then, every issue of the magazine will pay attention to some kind of disease, and these cover pictures are very chic and clever puns. Even people who don't know Japanese will be laughed at for no reason.

Constipation: It's a pink peach.

Hay fever: A gust of wind has burnt your face.

Bitter summer (fatigue symptom in summer): Even polar bears are too hot.

Dysmenorrhea: Even Venus in the famous painting needs to be dressed to keep warm.

Dry skin: apply a mask to wrinkled cantaloupe.

Lack of sleep: be careful of owl-like dark circles.

Hyperglycemia: If you eat any more, you will be really "fat".

"HGM" is published in the form of quarterly, which is very readable from cover to content and typesetting.

Although there are only four books a year, each book is only about 20 pages, but its production level and intention will never lose to big-name magazines, which makes people shine. Especially the inner pages, with lively color matching and bold design, the symptoms and diagnosis and treatment methods are presented to the readers in an intuitive form.

For example, in this issue of the magazine on hypertension, a lovely test game is used to guide readers to check whether there is a possible risk of hypertension. Then, starting from your daily diet, I recommend that you eat more dairy products on the basis of less salt to prevent high blood pressure.

Ordinary health magazines often discourage a group of laymen because of unfamiliar medical terms. HGM hopes readers can read magazines with relaxed mood, lovely illustrations and just right humor, so that medical knowledge is no longer the flower of Gaoling.

In the theme of each issue, AISI will invite experts to introduce the details of the disease with pictures and texts, and adapt familiar works from time to time to make popular science knowledge more understandable.

"HGM" won the 20 15 Japan Good Design Award and was appreciated by the design community for its creative science popularization. Interesting typesetting design also makes magazines hard to get a ticket, and many people even go to pharmacies to get books.

Of course, magazines issued by physical stores can still be read for free. Aisi has also published all the contents of nearly 40 volumes so far in official website, which will carry out popular science for all.

Explanation of official website → https://www.aisei.co.jp/magazine/

Apart from magazines, Aisheng Pharmacy is still "doing nothing" in many fields.

For example, we set up our own cosmeceutical brand Kusu, and independently developed a series of skin care products and health care products from the perspective of pharmacists to safeguard people's health.

Japanese people have long had the habit of writing handwritten accounts. With the popularity of smart phones, some people began to use paperless electronic handwritten accounts to record their lives.

Aisheng Pharmacy also aimed at this market and launched a health management APP called "おくすりPASS".

Many people forget to take medicine, or take food that conflicts with the efficacy by mistake. ぉくすりりくりりりりりりりりりりりりりりりりりりり 12

Every taking process recorded on the APP will be transmitted to the pharmacy server synchronously for the reference of doctor Yamatonokusushi, so as to adjust the next prescription and dosage.

In order to help children overcome their fear of hospitals, Aisheng Pharmacy has also set up a simulated children's pharmacy. Similar to the professional experience center, children can play the role of doctors and pharmacists here to treat "patients".

All microscopes, hearing AIDS, test tubes, medical records, etc. They are all real-life objects, and children can experience the real medical world here, but the medicine distributed to patients in the end is candy, not real medicine.

As a pharmacy, Aisheng can be said to have broken his heart, developed app, run magazines, and had numerous circles. But the purpose of all this is not only to attract patients to come for treatment, but also to hope that people can eliminate their fear of disease and face up to their own health problems.