What is the definition of viral marketing?

Viral marketing will make your online customers and mail subscribers become spokespersons for your online business, and make your online business grow exponentially.

For example: Sina. Com has free e-mails, and at the end of each e-mail there is a paragraph: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

Sina free email h t t p://mail.sina.com.cn

Sina launches Olympic SMS on-demand service

h t t p://sms.sina.com.cn

The sender of the email is forced to send the above paragraph, and the recipient of the email automatically receives the same content.

Viral marketing must include two important functions:

While gaining benefits, people unconsciously publicize the online merchants' words. The spread of a merchant's business information is "infected" to others through a third party rather than the merchant himself. Usually, people prefer to trust the introduction of others rather than the merchant himself.

We often see free email, free space, free domain name, ICQ online instant messaging software (you can't use it alone, you have to convince your friends to install ICQ software) and so on. , all using viral marketing.

The same is true of pirated Microsoft Windows. Bill Gates put aside small profits, his operating system has occupied the Chinese operating system market in a viral way, and occupying market share is much more important than the current profit.

1, what is viral marketing:

Viral marketing means that promoters send the initial information of products to users, and then rely on users' spontaneous word-of-mouth publicity. Because of his principle and the way of virus transmission, it is called virus trial marketing in economics, which is a common and very effective method in network marketing.

2. Several common methods of virus trial marketing:

A. free service.

Some large websites or companies will provide free domain names, free spaces, free program interfaces, free counters and other resources. They can directly or indirectly join the company's links or other product introductions, or they can also be advertisements. In particular, the narrow-sense advertisements now launched are very suitable for these free resources. Because these services are free, they are very attractive to users. In addition, while users use and publicize them, they also make free publicity for the companies that provide services.

B. Call service.

Arbitrary name service does not require a certain amount of financial and material resources like the above-mentioned free service, and is more suitable for small companies or personal websites. Provide some common queries in daily life on the website, such as: bus query, telephone query, mobile phone attribution query, weather query, etc. Put these practical queries together, it can provide great convenience for users, gain good reputation from users, and spread quickly among network names.

C. holiday wishes.

Whenever you come to a festival, you can send some blessings to your friends through QQ, MSM, email and other tools, and then the website or beautiful pictures. Because everyone is happy to receive and send blessings to friends during the festival, a virus company has been formed.

D. Beautiful web pages or jokes

Entertainment is the pursuit of people's life. No matter who sets any goal, it is ultimately for life and entertainment. Make a beautiful webpage or a wonderful joke and send it to your friends. Friends will be very happy and send them to good friends soon.

3. Virus trial sale case

a.hotmail

Hotmail is a pioneer in virus trial marketing and one of the successful companies in virus trial marketing. Initially, hotmail introduced e-mail.

At the time of service, IT was still a very humble company in the IT field, but in just 10 months, the registered users of the company reached tens of millions.

And the number of registered users is increasing by hundreds of thousands every month.

B. Personality pictures

Personalized picture production from Beijing M2P company, users can input their own names, and then they can synthesize their own personalized pictures. Next, send pictures and web pages to your friends. When a friend sees a picture with his name, he will look at it happily and send it to his friend in the same way.

4. Precautions for virus trial sale

A. don't send pure commercial advertisements directly.

B.the product should be practical.

C. Don't cheat users

D. Do a good job in manual service