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Why is the BMW 3 Series poor?

The reason why BMW 3 Series is poor is the positioning, consumer psychology and group mentality of BMW 3 Series.

1 and positioning of BMW 3 Series

Compared with high-end models such as BMW 5 Series and BMW 7 Series, the price of BMW 3 Series is relatively low, which makes the consumption threshold of this model lower and more middle-class consumers can buy it. Therefore, some people in the society think that the BMW 3 Series is a more popular model, and generally only the poor will buy it.

2. Consumer psychology and group mentality

Some people think that the BMW 3 Series is a popular model, so the choice of this car may be more out of the mentality of following the trend or pursuing fashion, rather than real love. In some social circles, people who drive BMW 3 Series are considered as "high-end consumers in the bottom group", so they are labeled as "poor people drive BMW".

Features of BMW 3 Series:

1, stylish appearance. Among luxury cars of the same class, the appearance of BMW 3 Series is very attractive. The car adopts a brand-new family-style front face shape, and is equipped with a large number of sports kits. The middle net and wheels are also blackened. Coupled with the smooth body and the duck wing shape at the tail, it is not only highly recognizable, but also looks fashionable.

2. Excellent space and high comfort. As a medium-sized car, BMW 3 Series not only has a large body size, but also has a good spatial performance. The wheelbase of BMW 3 Series Standard Edition and L Extended Edition is 28,565,438+0 mm and 29,665,438+0 mm respectively, and the space performance is excellent, especially the L Extended Edition, and the rear row is particularly spacious.

Refer to the above content: Baidu Encyclopedia ‐ BMW 3 Series