Net transmission Na Zhijie went bankrupt and delisted. How many "jokes" have you given us over the years?

When Lin Chi-ling of Taiwan Province Province got married, many netizens lamented "Sister Julia" in succession. Now Nazhijie. com in Taiwan Province Province will withdraw from the mainland market, and it is estimated that many gas stations will also give off the feeling of "Ye Qingjie".

According to media reports in Taiwan Province province, Dongfeng Yulong Automobile Sales Co., Ltd., a subsidiary of Yulong Group, officially entered the bankruptcy liquidation procedure in Zhejiang court on June 5438+065438+1October 3, which also means that Nazhijie brand withdrew from the Chinese mainland market.

Na Zhijie's popularity on the road is indeed getting lower and lower, but after withdrawing from the mainland market this time, he will still be active in the jokes of netizens. Na Zhijie, as a group of network celebrities in the early automobile industry, was not popular on platforms such as Tik Tok, but when the core of comedy was tragedy, it brought countless joys to everyone. Ten years later, Na Zhijie is like an old clown, taking off his funny costume and revealing his shriveled body. There is nothing he can do.

There are very few car brands like Na Zhijie, and talented netizens are scrambling to make wonderful jokes for them, which are widely circulated on the Internet. Let's take stock of the relevant jokes of Zhijie in those years and regret the departure of this old comedian for one minute.

Some people say that it consumes high fuel and the car is too heavy;

1. You can run around the gas station three times with full gas.

2. Never fill up the oil without turning off the fire.

The owner of that Zhijie seldom answers the phone because the gas station can't answer the phone.

4.？ When you step on the accelerator, there will be a whirlpool in the fuel tank.

5.？ Why should Na Zhijie improve aerodynamics? A: In order to save fuel for the trailer.

The above are still netizens entertaining themselves, until one day ... Sinopec's wall-breaking interaction made its title of "official partner of two barrels of oil" a real hammer.

It is said that the location of its spare tire is too difficult: if it does not roll over, most people don't know where Na Zhijie's spare tire is.

Some people say that its value-keeping rate is extremely low: Na Zhijie, who made the second-hand car dealers frightened, became a living fossil of the second-hand car market on his own.

Na Zhijie may not have achieved much in the automotive field, but his performance in the segmentation field can be described as brave. It was not until the emergence of Honda Civic that it retired to the second line. Na Zhijie didn't respond well to the joke that hit him. On the other hand, at the beginning of the century, the title of "gas tiger" spread all over the country, but now through the upgrading of engine technology, the fuel consumption performance of American cars has been significantly improved, which is no longer a joke in others' mouths.

Na Zhijie, a brand of 20 10 Yulong Group, entered the mainland market by establishing a joint venture with Dongfeng Motor. At that time, Na Zhijie was supposed to be full of plans, and an electric concept car was exhibited at the Shanghai Auto Show at 20 1 1. This layout is quite advanced. After all, the wind of new energy had not yet arisen, but the first electric car U5? The official delivery of EV will wait until 20 19 after 9 years. At the same time, it did not enter the consumer market, but gave a travel platform a time-sharing lease-Na Zhijie told you what "getting up early and catching a late episode" with strength.

Na Zhijie entered the mainland market at a very good time, when the automobile market was in a period of high growth. Nazhijie reached its peak in 20 14-20 15, and its sales in these two years were 52,203 vehicles and 603 15 vehicles respectively. ? Big 7 has become a very popular product. It's hard to imagine that a car 65,438+00 years ago already had a huge central control panel, a seat with ventilation and massage function, a 360-degree panoramic image and other novel gadgets. With the help of high-end configuration, Big 7 was successful in a short time, and its sales volume reached 7058 units in just three months.

In marketing, this automobile brand from Taiwan Province Province knows the routine well, and invited Jay Chou, a fellow villager, to endorse it. At several auto shows, Dongfeng Yulong's booth was packed, just to get a glimpse of Jay Chou. However, Na Zhijie, who hired an idol to speak for him, did not climb the peak again, but ushered in an endless decline in sales. The annual sales volume ranges from tens of thousands to thousands, and then to 76 vehicles in 20 19, which is basically declared dead.

Controlling the functions of large color TV sets and massage chairs will attract the first group of consumers, but with the increase of ownership, mechanical problems will be reflected sooner or later, and Na Zhijie's backward technology and outrageous quality problems are the fundamental reasons for ruining his future.

Although it is the largest automobile company in Taiwan Province Province, Na Zhijie's R&D capability is very weak. Many of its models use the fourth-generation Renault ESPACE platform, which Yulong bought from Nissan. The platform was launched in 2003 and belongs to obsolete products.

In addition, its engine performance is also very weak. For example, the 7-year-old 2.2T engine has a maximum torque of only 298 Nm, while the Volkswagen 2.0T low-power engine has a maximum torque of 320 Nm, not to mention the high-power nose. What's more, low power and high fuel consumption once made people suspect that this car was playing the face of the law of conservation of energy.

Besides the old technology, the high failure rate is also the brand impression of Na Zhijie. At that time, it was a "killing list" on the third-party complaint website, and problems such as inaccurate oil meter, damaged turbofan and engine flameout emerged one after another. The engine independently developed by Na Zhijie is the hardest hit area. The problem of abnormal sound and jitter is not a problem at all. Pulling the cylinder and leaking oil are commonplace. Most of these problems are cars with short mileage and still within the warranty period.

According to the internet, the owner of Big 7 is happiest only when he buys a car: when he picks it up and when he sells it. Therefore, when car owners are scared, it is also a natural thing for a car's reputation to collapse.

Just when it was rumored on the Internet that Na Zhijie had withdrawn from the mainland, when I was writing this article, Na Zhijie responded that he had not withdrawn from the mainland market. Dongfeng Motor subsequently stated that Dongfeng Yulong has a number of assets such as manufacturing base, production qualification and land, and there is no bankruptcy plan at present. What's going on here? Let's touch it.

The source of Na Zhijie's exit rumor is a bankruptcy application document of Dongfeng Yulong Automobile Sales Co., Ltd., and then Na Zhijie declared that "Dongfeng Yulong Automobile Sales Co., Ltd. is the former name of Na Zhijie, and it is a shell company with parallel relationship with Dongfeng Yulong Automobile Co., Ltd. and Na Zhijie Automobile Sales Co., Ltd. Simply put, this is just an industrial and commercial operation. It has not been cancelled before, and it is cancelled now. " Upon inquiry, the business scope of Dongfeng Yulong Automobile Sales Co., Ltd. has nothing to do with automobile R&D and production. The official accounts of Na Zhijie official website and Na Zhijie WeChat show that the main operators are Dongfeng Yulong Automobile Co., Ltd. and Na Zhijie (Hangzhou) Automobile Sales Co., Ltd., not Dongfeng Yulong Automobile Sales Co., Ltd., which has declared bankruptcy and reorganization.

It seems that Na Zhijie's withdrawal from Chinese mainland is indeed a wrong interpretation, but it is an indisputable fact that Na Zhijie's business in the Mainland is in trouble. Just like a patient who lives on a ventilator in ICU, once the instrument is unplugged, he is declared dead, and Na Zhijie's future seems to have no obvious turn for the better.

Write it at the end

Once Na Zhijie was in high spirits, saying that he would "reach the European level in three years, and surpass German and rival Porsche in five years", but now Na Zhijie is teetering, even though the sales volume in Taiwan Province Province is declining year by year. In addition to leaving jokes everywhere, Na Zhijie will eventually be abandoned by the times.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.