What are the design principles for the headlines of press releases?

1. Concise and clear: the title should be concise and clear, and directly convey the main content of the news. Avoid using complicated words or long sentences, so that readers can understand the general content of news at a glance.

2. Attractive: The title is the key to attracting readers to click and read, so it needs to be attractive. You can use some fascinating words or ask some interesting questions.

3. Accuracy: headlines should accurately reflect the news content, and should not exaggerate or mislead readers. If the headline is inconsistent with the news content, it may arouse readers' disgust and even cause legal problems.

4. Targeted: according to the theme and target audience of news, design targeted titles. For example, news is about environmental protection, and the title can contain keywords such as "environmental protection".

5. Avoid sensitive words: When designing the title, you need to avoid using words that may cause controversy or sensitivity. Sensitive topics such as politics, religion and race need to be handled carefully in the title.

6. Use keywords: Using related keywords in headlines can help search engines better understand and index news content, thus improving the visibility of news.

7. Consistency: If a media has its own unique style and language, then the title should be consistent. This can improve brand awareness and enhance readers' trust.