Who is the background sound of CCTV hostess in the World Cup?

165438+1On October 23rd, Tik Tok broadcasted the World Cup match between Germany and Japan. On the 25th, when Wells played Iran, there was a "noise" for a few seconds during the halftime transition, which caused a heated discussion among netizens. Because of the "noise" problem, many netizens ran to the hostess's account to leave messages, and many hostesses fell into public opinion disputes. In this regard, the hostess yoyo sauce told reporters that I hope everyone will not make rumors.

The noise in the live broadcast room caused a storm.

The platform and the host rumored

In fact, the noise in the live broadcast room is only a few seconds, and it will not affect the audience's viewing experience too much. However, there are still a few netizens who are very interested in the noise, because there is a female voice in the noise, and the female anchor that night is a host named yoyo sauce, so many netizens guess that the noise is made by yoyo sauce.

165438+127 October, the official response of the platform: "After verification, the noise in the studio was formed by the actions of guests drinking water, whispering and walking and the live broadcast sound during the transition.123 October, the noise in the Shanghai studio was the sound when the host was looking for something. 165438+1On October 25th, Beijing Studio made up for the female anchor and asked if she would go to the dressing room for communication. During the live broadcast, there are many on-site staff and their work is not rigorous enough, which leads to noise affecting the user's viewing experience. We are deeply sorry. "

Speaking of yoyo sauce, many netizens still remember that she is the network celebrity female anchor of Jinan Radio and Television. Before the World Cup, she shot a series of funny videos "Wrong Host" with her boyfriend, which became popular on the Internet. Yoyo sauce was invited to host the World Cup this time. Professional news host and funny video creation are actually two paths. In order not to cause unnecessary misunderstanding, yoyo sauce lying for no reason stated at the top of the comment area: "As a media worker, I can guarantee to do my duty on any occasion. Please don't believe in rumors, spread rumors, and create a clean and honest network environment. "

She also said that the sound from the live broadcast room was not made by herself. In addition to yoyo sauce, another host, Guo Xiaoxian, also responded. As a media worker, I will be loyal to my duties with a professional attitude. Please don't believe the rumors. In this regard, some commentators believe that yoyo sauce is actually a professional host of TV stations. I believe she won't make such a low-level mistake as making noise. As for other guests and anchors, it was unintentional.

In the era of short video of sports events,

Facing new challenges

Since the last World Cup on 20 18, CCTV changed its "exclusive" strategy and distributed the live broadcast rights of new media to Mi Gu and Youku. This year, CCTV continued its distribution model, and finally the copyright fell to Migu and Tik Tok. According to many media reports, Tik Tok spent more than 6,543.8 billion yuan to get the right to broadcast Qatar 2022 in the 2022 FIFA World Cup from CCTV. This year's World Cup is called the "Twilight of the Gods", which is a curtain call for Messi, Cristiano Ronaldo and modric.

For the media industry covering the World Cup, it is also a year of changing times. The short video platform has also become a new choice for viewers to watch the World Cup.

Large-scale sports events are undergoing media changes, which also brings new challenges to short video platforms. Lu Han is explaining the Tik Tok World Cup, and another platform with broadcasting rights, Mi Gu, invited his old friend Wang Meng, which was very lively. You launch the live broadcast program of professional football practitioners and sports enthusiasts, and I launch the century cup special projects such as live broadcast, interview and tourism micro-variety. An expert looks at the doorway, a layman looks at the excitement. All platforms try their best to capture users' preferences and share a slice of the World Cup.

It is understood that there are also four cultural round-table football variety shows with professional names, such as Huang Jianxiang's Understanding the Ball Conference, Huang Jianxiang's Huang Jianxiang Talk, Zhang Lu's Dou Lai World Cup and Zhou, Zhou, and Dou's Big Coffee Talk. The busiest person in this World Cup is Huang Jianxiang.

While various forms and fancy content attract attention, there are also fans who spit out the "unprofessional" place in the World Cup live broadcast room. In any case, many people watched the World Cup broadcast through the online platform, which put forward higher requirements for the professionalism and details of the online platform broadcast of sports competitions.