Why did Hollywood blockbusters encounter the "cold winter" in China film market?

At present, the atmosphere in Beijing has dropped sharply, and Hollywood imported blockbusters are also facing a cold winter. In the past 10 months, only two imported films, Dream of the Dream Giant and Machinist 2: Resurrection, have grossed over 100 million yuan. From the perspective of box office proportion, imported films began to decline from 20 12, and even fell below 40% last year and this year. Why is it difficult to "dominate" imported blockbusters, which is the taste of the audience? Or is the market changing fast? Let's analyze it for everyone. In recent years, with the prosperity of China film market, Hollywood blockbusters have also added more and more China elements. However, after the honeymoon period, the arrangement of Hollywood imported blockbusters began to decline from 20 12. 1 one of the reasons why imported blockbusters are "cold": aesthetic fatigue with the same theme.

1994, Harrison Ford's "The Desperado" opened the market for imported films from China. After that, this large-scale, box-office and high-impact film was collectively referred to as imported blockbusters.

However, in recent years, the homogenization problem of imported blockbusters has begun to stand out. In particular, all kinds of heroic themes flooded the big screen, which inevitably caused the aesthetic fatigue of fans.

In addition to the same theme, the continuous remake of one film after another, the lack of new ideas is also a god pushing hand for the indifference of the market. In just 20 16 years, there have been dozens of sequels such as Finding Nemo 2, Bourne ultimatum 5, Star Trek 3, Kung Fu Panda 3 and Independence Day 2, and the innovation is worrying.

2 The second reason why imported blockbusters are "cold" is that the quality of domestic films has improved.

With the audience's taste becoming more and more acute, the quality of domestic films has also made great progress. This year, a series of masterpieces have emerged, such as operation mekong, Chill 2, Acts of the Apostles, Passing Through Your World, and Beijing Meets Seattle 2. On the other hand, the rise of domestic movies has also aroused the national complex in the hearts of fans. The higher and higher domestic films will inevitably lead to the pressure of Hollywood to import blockbusters.

The third reason why imported blockbusters are "cold" is that there are too many opponents to monopolize the market.

In addition, at present, the competition in the domestic film market is fierce, and it is not uncommon for dozens of films to be released at the same time a day. Hollywood's imported blockbusters are competing for big cakes in the face of more and more domestic rivals.

Huang Haikun, editor-in-chief of Watching Movies, said that it was said that Hollywood used to have eight, but now it has six. They will hold an internal meeting at a fixed time every year, and will communicate with each other internally on the schedule for the next year, which will leave room for their respective companies. Now we are completely observing a market, and we have not arranged the timetable from the perspective of industry.

Combining the above three points, it seems that Hollywood imported blockbusters must have better quality if they want to resist the cold winter and fight their way out.