Brushing events in the history of Tsingtao Brewery

1978 Tsingtao beer is exported to Hong Kong, and one bottle has a brush. This happened to the famous Tsingtao beer! The incident quickly alerted the central high-level officials through Xinhua News Agency. 10 year1October 27th, Comrade Li Xiannian, then vice chairman of the Central Committee of the Communist Party of China, gave instructions: "The quality of Tsingtao beer has dropped so much that it hasn't changed for a long time. It's really irritating to read this internal reference sample. It is recommended that Tsingtao Brewery stop production for rectification and make corrections within a time limit. " Another central leader also instructed: "In the future, the emphasis on commodity quality should be effective next year. The investment of Tsingtao Brewery is12 million, and the quality can't go up. The Ministry of Light Industry sent someone to improve within a time limit. " 10/0 On October 30th, Comrade Kang, then Vice Premier of the State Council, gave instructions: "Send a strong working group to inspect and seriously solve the problems in this factory. We must restore the quality and reputation of Tsingtao Brewery. "

The occurrence of the "swipe event" is not accidental.

Tsingtao Brewery is an old enterprise with a long history. After the founding of the People's Republic of China, although the state continued to invest, it was all to expand the scale of production. It is called "Grandpa Motor" and "Grandma Saccharifying Pot", which is the product of 1903 when the Germans moved from Europe, and it is the "Bao Tian" labeling machine and bottle washer brought by the Japanese in 1930s. More importantly, the "Cultural Revolution" had a disastrous impact on enterprises and production. It washed away all the rules and regulations established over the years, causing quality decline and accidents. 1June, 1974, when the welding machine was burning the welded pipe, it caused a fire, and destroyed more than 10000 new sacks, resulting in a can of wort being scrapped. 1June, 976, due to the decline of beer quality, it exploded after packaging. Of the more than 40,000 cases of beer in Shenzhen, more than 20,000 cases exploded. ...

1978165438+1On October 23rd, the Central Leading Group for Inspection Work, the Provincial Light Industry Bureau, the Municipal Economic Commission, the Municipal Light Industry Bureau and the Youth Working Group of the Municipal Party Committee held a meeting in Tsingtao Brewery to convey the instructions of Vice Premier Li Xiannian and Vice Premier Kang and study the rectification measures. 65438+February 10, the factory began to stop production and rectify (from these times, we can see how slow the pace of social life in China was and how difficult it was to set things right). 1979 65438+1October 8, Vice Premier Kang gave instructions after understanding the situation: "I agree with the opinions of the working group. The problem is to grasp the rectification work to the end and be thorough on time. "

Under the care of the State Economic Commission, the Ministry of Light Industry and the provincial and municipal governments, and under the direct leadership of the central, provincial and municipal joint working groups, Tsingtao Brewery has seriously rectified and adjusted its leadership, rehabilitated 150 people who were unfairly treated during the Cultural Revolution, restored 24 technicians who had stood aside, promoted 3 technicians and 3 assistant technicians, and restored 65,438+.

After four months of suspension of production and rectification, the production and operation of the enterprise have been significantly improved. After careful verification, the Ministry of Light Industry and the provincial and municipal joint inspection team believe that Tsingtao Brewery has reached the standard, and approved to resume normal production from1April, 979 10. In May, it was planned to export 2,383 tons of beer, and actually completed 239 1 ton and bottled 5 1 batch, with an excellent and good rate of 98.98%. The color of beer tends to be consistent, the taste is basically the same, and the appearance quality has been obviously improved, which has been well reflected in the export market in Hong Kong. Later, the Ministry of Light Industry informed the whole country to praise it.

"Brushing the bill" is the shame of Tsingtao Brewery! The Party Committee of the factory decided to take the resumption of production on April 10 as the "Quality Improvement Memorial Day" and hold activities every year to keep the alarm bell ringing!

It can be said that the suspension of production and rectification has saved Tsingtao Brewery and rejuvenated this prestigious old brand in the market. 1September, 1979, Tsingtao Brewery was rated as a national famous wine at the third national wine tasting and obtained the certificate issued by the Ministry of Light Industry. In September of the same year, at the second "Quality Month" radio and television conference in China, Tsingtao Brewery won the Silver Award of the National Quality Product Award issued by the State Economic Commission. 1 980 April1day, the State Administration for Industry and Commerce issued the national famous trademark certificate: "Tsingtao Beer, the Tsingtao brand beer produced by your factory is of excellent quality, and its trademark enjoys a good reputation in the market. This certificate is hereby issued." In September of the same year, he won the national gold medal in the third national "Quality Month" activity.

After the "Brush Machine Incident", the principle of "Quality is the life of an enterprise" was integrated into the cadres and workers of Tsingtao Brewery. One hundred MINUS one is not 99, but zero! Quality-oriented has become an eternal theme. The principle of "high, precise, strict and meticulous" is rooted in the hearts of every employee.

Since then, the quality of Tsingtao Brewery has maintained a high degree of stability and won awards at home and abroad. 1April, 985, the 4th National Wine Tasting Conference was held, and Tsingtao Brewery was once again rated as a national famous wine. In the same year, Tsingtao Brewery won the national gold medal again at the National Gold and Silver Awards Conference for Quality Food. 199 1 September, the first batch of "China well-known trademarks" was selected, and "Qingdao brand" beer ranked third among 10 well-known trademarks! In the international market, the popularity of Tsingtao Brewery is getting higher and higher. 198 1 and 1985 won the first prize in the international beer tasting held in Jackson, Mississippi, USA, 199 1 won the gold medal in the international wine tasting competition held in Brussels, Belgium.

I'm from Qingdao, so you can ask me any questions about Qingdao history in the future.