May 1 ST plan for gold and jewelry activities

In order to ensure the smooth progress of activities, it is often necessary to make an activity plan in advance, which has the characteristics of clear content and clear steps. What formats should I pay attention to when writing an activity plan? The following is the May Day plan of gold jewelry activities (generally 5 articles) that I collected and sorted out, hoping to help everyone.

May 1st Plan of Gold Jewelry Activity 1 I. Purpose of the activity

1. Improve the sales volume in May and lay a good foundation for the performance improvement in the second quarter;

2. Based on May Day, promote the new 20xx model for the summer peak season and married groups;

3. Promote Mrs. Kim's wedding dress brand with the help of Kimberly May Day activities to improve its brand awareness;

4. Take the May Day Golden Week as the investigation period, and make a survey on advertising media, gift satisfaction and activity recognition.

Second, the active object.

Mainly for married groups and fashion lovers born after 80.

Third, the activity time

May 1 to May 8.

Fourth, the theme of the event

With the theme of "Happy Carnival in May", the carnival opened in Zhengzhou is regarded as a highlight of May Day activities.

Verb (abbreviation of verb) activity content

Bloom infinite brilliance "chain" knot you and me.

During the activity, anyone who buys diamond ornaments in Kimberly Gold and Jewelry Plaza will be given a beautiful palladium necklace if he adds 5 1 yuan. This exquisite gift is our deep blessing to you on May Day.

Leave a wonderful moment and show your personal charm

During the activity, anyone who spends more than 565,438+00 yuan in Kimberly Gold and Jewelry Plaza will be given a wedding photo card with a shopping receipt, which can be converted into cash at Mrs. Golden Wedding Studio. Let us use Kimberly's gorgeous jewelry and Mrs. Kim's excellent quality to leave your eternal memories.

Ding Qing Kimberly enjoys the carnival.

On May 1 day, the International Carnival was grandly opened in Zhengzhou. During the activity, anyone who buys 5 1 yuan in Boli Gold and Jewelry Plaza can participate in the "Love Kimberly Touring Carnival" on the next morning at 10: 30, and each time, 10 lucky customers will be generated to enjoy the carnival. (Customers who spend more than 5,000 yuan on that day can directly participate in this activity. )

Because love is precious.

Dazzling diamonds, elegant gold, fashionable platinum, and K-gold, which is at the forefront of the "decoration industry", in this sunny May, more than 10,000 new ornaments in Kimberly Gold Jewelry Plaza complement each other and shine brilliantly. 20xx new products such as wedding diamond ring "Gift of Love" diamond series, "True Love Woman" gold series, "Love of Pigeons", Maggie Cheung "06 Flowing Shadow" platinum series and "K Gold-Girls" series will perform this romantic and elegant May Day with you.

May 1 gold jewelry activity plan II. Activity time:

5. 1-5.7

Two. Activity theme:

"Diamonds represent my heart" on May 1st —— Giving back to consumers with great value.

Three. Activities:

On May 1 day, the diamond pendant and ring were sold at 5 10 yuan. On May 2nd, diamond pendants and rings were sold in 520 yuan. On May 3rd, diamond pendants and rings were sold in 530 yuan. On May 4th, diamond pendants and rings were sold in 540 yuan. On May 5th, diamond pendants and rings were sold in 550 yuan. On May 6th, diamond pendants and rings were sold in 560 yuan. On May 7th, diamond pendants and rings were sold in 570 yuan (Su Jin did not participate in the preferential activities).

Four. Publicity and promotion of activities

(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "May Day"-giving back to consumers with great value, with detailed advertisements on the significance of the activity, details of participation, addresses and telephone numbers of specialty store/counters in various places;

(2) Advertise activities in TV stations all over the country, and advertise the significance, participation details, address and telephone number of exclusive stores/counters all over the country in the form of subtitles during prime time of TV stations.

(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation

1. Do a good job in customer consultation, and record in detail the number of visitors, participants, buyers and sales during the activity;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of X Jewelry Promotion Headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.

Activity budget of intransitive verbs

1. The publicity cost is about 3,000 yuan;

2.x-frame: 85 yuan;

3. Total: 3000+85=3085 yuan.

May Day Plan of Gold and Jewelry Activities 3 I. Purpose of the activities

Under the impact of CCTV 3. 15 party on jewelry industry, it should be promoted by increasing services. The price war of holiday promotion in jewelry companies is mainly based on discounts, ignoring the construction and maintenance of brands. On the occasion of the May Day holiday, we should take this small holiday as an opportunity to strengthen our service awareness and increase the selling points of our products in addition to promotional activities.

Second, the active object.

Concentrate superior strength, focus on breakthroughs, and choose key markets for holiday marketing.

1. Activity target: 18-35-year-old fashion group who pursues perfection and personality expression and has spending power.

2. The main target of the activity: young women who attach importance to craft, pursue fashion, pay attention to brand and have demand for jewelry.

Third, the theme of the event:

Shi Yinling still gives back to "five guarantees and one chase". Focus on promoting and launching the company's after-sales service. Summarized as five guarantees: quality, purity, weight, maintenance and cleanliness, and one pursuit: to create brand-new beauty for every customer!

After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them.

After May Day, the whole country has basically entered a hot summer day, so we can mainly promote cool products.

Fourth, the way of activities.

A. The lucky draw can be held at all sales outlets: all customers who buy Silver Collar Shishang Jewelry during the event:

The single piece amount is 200-400 yuan: get the chance of 1 lucky draw, or directly receive the commemorative prize (the prize is a pair of plain silver earrings, worth about 50 yuan);

Single piece amount of 400-600 yuan: get 2 lucky draw opportunities, or directly receive the third prize (the prize is a sterling silver necklace, worth about 80 yuan);

Single piece amount of 600-800 yuan: get 3 lucky draw opportunities, or directly receive the second prize (the prize is a sterling silver pendant, worth about 150 yuan);

More than one piece of 800 yuan: get 4 lucky draw opportunities, or directly receive the first prize and a prize (the prize is a bracelet, worth about 200 yuan);

Award setting (divided into 4 grades): first, second, third and third prizes and commemorative prizes. The specific content remains to be discussed.

Lottery method b,

May day lucky flop:

Lucky Le Fantian flop will be awarded from April 27th to May 5th.

Details of the event: Every customer will get a flop when the spending amount in Silver Link reaches 400 yuan (including 400 yuan), and two flop opportunities will be given to those above 600 yuan (including 600 yuan). Customers who win the flop can open the billboard in the showcase at will and win the prize according to the contents written on the sign;

Prize setting:

A, the prize is a bracelet, worth about 200 yuan, offering three models for customers to choose from.

B, the prize is a sterling silver pendant, worth about 150 yuan. Three models are available for customers to choose from. C, the prize is a sterling silver necklace, worth about 80 yuan, and three models are available for customers to choose from.

D, the prize is sterling silver earrings, worth about 50 yuan, and three models are available for customers to choose from.

Value-added services that franchisees can choose: free jewelry consultation and appraisal.

Dealers around the country can make an appointment to identify jewelry information free of charge according to local actual conditions. Jewelry appraisers are invited by Yinling Shishang Headquarters to provide free jewelry consultation and appraisal for consumers and jewelry lovers.

C, Yinling Shishang "Five Guarantees and One Chasing" big feedback contest.

While promoting sales, Shi Yinling interacts with customers. First, it is used to enhance the corporate image, but also to impact the sales peak. Contents of May Day Jewelry Promotion Competition:

Dealers around the country can choose some unsalable models for quiz according to the actual sales situation. Consumers can personally go to the jewelry counter to check the price of the physical question and answer. If the error between the guessed price and the original bid is within 30 yuan, not only can you get a piece of jewelry, but you can also get special discounts for other commodities.

Focus on promoting and launching the company's after-sales service.

Six, preliminary preparation:

1. Personnel arrangement: "Everyone has something to do, everyone is in charge", without gaps or intersections. Before the activity, train all business personnel, unify their thinking and caliber, and clarify the purpose, significance, object and focus of the activity.

2. Display image: display props such as POP, X-box, Yi Labao, etc., which can fully display product personality and highlight the service of "five guarantees and one pursuit"; Franchisees can arrange according to their own display cabinets, such as garlands, balloons, flags and other props, giving people a feeling of spirituality and vitality.

3. Stocking: determine the types of new products, promotional products and traditional products, and prepare sufficient supply. Make a stock list and make statistics according to the list; Then refer to the daily sales data and supplement it in time.

May Day Gold Jewelry Activity Plan 4 I. Preface

Labor Day is one of the small golden weeks in China, and it is the peak season for diamond and gold sales over the years. As a traditional wedding season, it encourages consumers to buy diamonds and other jewelry to express their love and thank each other for their dedication to each other. According to the romantic psychology of couples and partners, we should formulate effective promotion programs to attract couples and partners as the main target customers, while taking into account other customers. The case was launched together with the May 1 ST Labor Day promotion.

Second, the purpose of the activity

Relying on the holiday economy, through strong promotional activities, attract consumers' attention, promote consumers to buy and increase sales.

Taking May Day as an opportunity, through planning a series of activities, we will further publicize the brand image of Chow Tai Sang Jewellery and improve the brand awareness and reputation of Zhou Dasheng.

Through diversified promotional activities, the benefits will be truly returned to consumers. At the same time, highlight the warm brand image, close the distance between enterprises and consumers, enhance brand loyalty, maximize the flow of people in the store, gather popularity, and expand the sales performance of specialty stores.

Third, the series theme.

In the era of heart, "I take diamond as my ally and always shine with true love"

Fourth, the promotion theme

Zhou Dasheng New Age Love Medicine 20xx "I take diamonds as my alliance and love forever"-Zhou Dasheng wishes new and old customers all over the country a happy holiday.

Verb (abbreviation of verb) I-word duration

20xx April 28th -20xx May 5th

VI. Layout of the Wharf

Make a unified layout in specialty stores, shopping mall counters and side halls, so that consumers can quickly understand the promotion activities and be attracted by them. The terminal layout of the May Day promotion will create a warm shopping environment, so that consumers can keep a happy mood and produce purchasing behavior.

(1) specialty store

On the right side of the store door, the X box "I take diamonds as my alliance and always show my true love" is placed; There is a movable carpet in front of the store;

Decorate a movable curtain with the image of "I take diamonds as an alliance and always show true love" at the door of the store, and decorate balloons on both sides of the door top;

There is a table card on the counter that says "I take diamonds as an alliance to show my true love will last forever".

(2) Counter or side hall of shopping mall

In front of the counter or in the corner of the side hall, set up the "I love diamonds forever" X-stand; Decorate movable labels and balloons on the ceiling of the counter or side hall; There is a table card on the counter that says "I take diamonds as an alliance to show my true love will last forever".

Seven, conventional materials

Eight. Promotional content

Online activities

1. Weibo interacts with WeChat.

① Scan the QR code of "@ Zhou Dasheng Online Shopping" and add Zhou Dasheng Online Shopping as a friend, that is, you will have the opportunity to get a beautiful travel skin care set (***30 copies) sent by Chow Tai Sang Jewelry;

② Pay attention to Chow Tai Sang Jewellery xx Sina Weibo, participate in the "Zhou Dasheng Heart Times Love Yao 20xx" Weibo interaction, and bask in the mood of May Day. @ 10 friends will get Chow Tai Sang Jewellery Tmall xx coupon 20 yuan (which cannot be used cumulatively).

2. Diamond ring is worth killing.

Chow Tai Sang Jewelry Tmall xx launched a diamond ring (limited to one) every morning 10:00 during the event, and the price was as low as 3.8 fold.

(2) terminal promotion activities

1. Love is expensive, but diamonds are not.

During the May Day activities, diamond products will be 15% off, and you can participate in the lucky draw with the shopping receipt. National 10 first prize, this order can enjoy the discount of free of charge and on-site cash back; Second prize 100, this order can enjoy 20% discount, cash back on the spot; There are 200 third prize winners, and this order can enjoy another 10% discount and cash back on site.

Love is stronger than gold.

During the May Day activities, the price of pure gold products (gold, platinum and K gold) was per gram 18 yuan.

3. dedication certificate of love

Anyone who buys any products in Zhou Dasheng during the activity can participate in the activity. Participants fill in love certificates (each certificate has a certificate number), thank each other for their devotion to their feelings and family, write down their true love vows, and promise never to change, and can put their fingerprints on the certificates.

Customers who buy products over 1000 yuan can also get two movie tickets donated by Chow Tai Sang Jewelry.

Note: products such as jadeite are usually discounted.

May 1 gold and jewelry activity plan 5 I. Activity time

5. 1-5.7

Second, the theme of the event:

Yuan Meng Diamond Song Chaozhi

Three. Activities:

1. Dream diamond cabinet: Set up a dream diamond cabinet, that is, sell some diamond ornaments and jadeite at a premium, with the lowest price reaching 5 10 yuan, thus giving customers a dream of premium diamonds.

2. Love hats will be given as soon as you buy them: during May Day, you will buy X ornaments, diamond ornaments or jadeite, and you will be given X ornaments and love sun hats. The daily limit is 18 love sun hats, first come, first served, while stocks last.

Four. Publicity and promotion of activities:

(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "X Jewelry-Dream Diamond Delivered at a High Price", including the participation details of "Dream Diamond Cabinet" and "Love Hat Bought and Delivered";

(2) Advertise activities on local TV stations, and advertise the significance, participation details, address and telephone number of local stores/counters in the form of subtitles during prime time of TV stations.

(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation;

1. Do a good job in customer consultation, and record in detail the number of visitors, participants, buyers and sales during the activity;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of X Jewelry Promotion Headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.

Intransitive verb activity budget:

1. "Sun hat cost: 15 yuan x 18x5= 1350 yuan;

2. The publicity cost is about 3,000 yuan;

3.x-frame: 85 yuan; Total: 1350+3000+85=4435 yuan.