What changes has Chayan Yuese headquarters made in store decoration?

Cha Yan Yuese Headquarters is a tea brand with Chinese style as the theme. Hunan Cha Yue Catering Management Co., Ltd. integrates R&D, production and sales. It was established in mid-2014. Cha Yan Yuese Headquarters Located in Changsha City, Hunan Province. Cha Yan Yuese Headquarters emphasizes "Chinese tea made in the West" when making tea drinks under the brand. In terms of image, its trademark, drink names, packaging, store decoration, etc. all reflect the traditional Chinese classical style. Chayanyuese Franchise Joint Venture Application Form

Chayanyuese emphasizes "Chinese tea made in the West" and uses many Chinese classical elements in the overall design. The store sign is equipped with the slogan "The more Chinese, the more fashionable" slogan. From the trademark point of view, the trademark of Cha Yan Yuese is a woman in ancient Chinese costume holding a fan; from the name of the tea, Cha Yan Yuese uses classical Chinese names, such as calling black tea Hongyan and green tea. For Huan Sha Green, the milk-covered tea with added nuts, chocolate and other ingredients is called cardamom, and there are also drinks named with four-character words such as Manchuanlan, Fireworks on Earth, and Suyan Ceylon; from the product packaging, the packaging of the beverage There are some ancient Chinese paintings printed on the outside of the paper cup; judging from the store decoration, Cha Yan Yuese also uses ancient Chinese decoration style; judging from its brands, its cultural and creative brand is called "Zhihu, Tea". It is also a person who uses idioms. Its first concept store is named "Fangcunjian·Peach Blossom Spring". The idea comes from "The Peach Blossom Spring" written by Tao Yuanming, a scholar of the Jin Dynasty in China.

Cha Yan Yuese has recently been invested by Alibaba’s capital, which has sounded the clarion call to enter foreign markets and open up franchise rights. The headquarters is currently making intensive preparations. For so many years, there has been news every year that Cha Yan Yuese will open its branches outside Changsha. This time, there is "internal news" that categorically said that the location has been selected, and Cha Yan Yuese will soon open in Wuhan and Opened a branch in Changde. But is it true this time?

Source of the article: Cha Yan Yuese official website