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Hangzhou Wandering Earth Classic Advertising Language

With the popularity of The Wandering Earth, there are more and more hot topics on the Internet. First of all, it is worthy of recognition that this sci-fi film is definitely a milestone in China's sci-fi film industry. For many years, science fiction movies have been the shortcomings of China's film industry. Few directors dare to touch movies with this theme, and it is easy to lose their wives and soldiers, so that we can only watch European and American science fiction movies, but this situation was finally broken by The Wandering Earth!

The Wandering Earth is very attractive to the audience both in terms of the actors and the story content of the film. At present, the box office has exceeded 465,438+billion yuan, which is far ahead in this year's Lunar New Year movies! Online has received rave reviews, and international attention has been paid to the fact that China's sci-fi movies can achieve such an effect. Cameron, the great director, has noticed this movie!

Bian Xiao thinks there are several reasons for the success of this film. First of all, the story is good. It is adapted from Liu's novel The Wandering Earth of the same name. At present, Liu can be said to be the hottest writer in the field of science fiction, and his "Three-body" is also sought after by countless authors. The adaptation of The Wandering Earth is quite successful, and the audience is very much looking forward to the release of Three-body!

Another point is the choice of actors, most of whom are old-fashioned, especially Ng Man Tat. Uncle Da has always been a supporting role in gold medals, and most of them appear in the form of comedies, but this time Uncle Da can be regarded as a serious drama, and the role of this grandfather really shows superb acting skills! In addition, Jason Wu, as an investor, once again treated the film with his own unique style. The investment cost of the whole film is 300 million yuan, and the actors are paid very little, so most of them are used in special effects, so it shows a work of conscience. With the constant popularity of The Wandering Earth, Jason Wu has become the target of public criticism in the entertainment circle. People say that he broke the routine, but the audience likes this Jason Wu!

The film The Wandering Earth is very popular, and the writer Liu Ye is very popular. As an investor, Jason Wu has made a lot of money and a movie line, that is? Thousands of roads, safety first? ! However, this line is not original in the film, nor is it popular because of The Wandering Earth. This line has been popular all over the country as early as 20 years ago. It turns out that this is a safety quotation, and the original author is police sister-in-law Zhu Guofen!

When Zhu Guofen saw the traffic safety slogan collection activity, he took part in the activity. After several days and nights of thinking, he finally came up with this sentence: safety first! Unexpectedly, this slogan actually won the first prize!

At that time, it was 1999, and this traffic slogan was all over the country! Unexpectedly, twenty years later, this slogan has also been used in The Wandering Earth series films and has become a classic line! Let this safety slogan shine in the second spring and continue to remind drivers and friends on the road!

A good work is like this. It comes from life and is higher than life. Why can this line catch fire again? Because it comes from life, it is around the people. When it appears in the movie, it will make the audience feel kind!