Planning of beauty salon celebration activities

Celebration is a very important thing for beauty salons, and store celebration is a very good marketing tool. We can use this day to do some promotional activities, so that more people can know the information of the store and promote their own beauty salons. So how do beauty salons celebrate their anniversaries? Let's take a look at the beauty salon celebration planning!

Beauty Salon Celebration Planning 1 1. Purpose

Take the anniversary of the beauty salon as an opportunity to give back to old customers, attract new customers, create a festive atmosphere, cause a sensation on the day of the lucky draw, and improve the publicity of beauty salons.

Second, the theme of the event

Xx beauty anniversary appreciation surprise is waiting for you.

III. Contents of activities

Beauty salon's anniversary, all the shopping in 500 yuan will be presented 100 yuan. 300 yuan gave 50 yuan a present. Male 300 yuan can also take part in a lucky draw, male 600 yuan draws twice, and so on. The prize in the lucky draw can be beauty and skin care products, or some warm-keeping products in winter.

1. Old customers fill in a lottery ticket (high consumption level). Old customers talk about charming investment plans; That is, the stored value 1000 yuan is given as a gift from 880 yuan.

2. Fill in the form when the consumption of new customers exceeds 1000 (if there are many guests, you can increase the consumption appropriately and issue lottery tickets).

3. New and old customers can fill in another xx card with a stored value exceeding 1000 yuan, which needs to be paid in full.

4.xx Qingcheng Card successfully recovered 5 free lottery tickets for the card issuer.

5. The more stored value, the more xx will be distributed (the stored value will be upgraded to more than 1000), and the more lucky draw opportunities, the greater the chance of winning.

6. Small lottery tickets in the shop:

1 small gift. (Customers with average spending power)

2 "XX Allure Card (customers with strong spending power).

7.xx cardholders will receive a value of 198 yuan when they pay for an appointment in 300 yuan; Zisha Pot and a free card for 12 months in 360 yuan, and participate in the in-store lucky draw once.

SMS recommendation for beauty salon anniversary

1, Dear xx customer: Hello, this beauty salon held the xx anniversary celebration on xx day. In order to thank customers for their love for our company, a series of large-scale preferential activities were held. Welcome new and old customers to visit. Please go to the store for details.

2. Dear xx customer: Hello, the beauty salon will hold the xx anniversary celebration on xx. From now until xx, you can buy star products in 300 yuan with a loyalty card. Limited quantity, many discounts. Don't miss it.

Planning of Beauty Salon Celebration 2 I. "Extraordinary 1+2 Plan"

In the phenomenon of beauty salons, many people choose beauty salons according to the recommendations of their relatives and friends around them. "Beauty" is also a topic often mentioned in women's parties. This "extraordinary 1+2 plan" is based on the above design: existing members can take two friends or relatives for a VIP experience for free during the activity, and they can enjoy a high-level discount (such as 30% discount), while existing members without friends or relatives can enjoy a low-level discount (such as 20% discount).

After the free experience, if this relative or friend decides to join a member/apply for a treatment card on the day of the celebration, the membership card fee/treatment card fee will only be 20% or 10% (depending on your specific situation), and some skin care products will be presented to new members and recommended members. Guests with existing treatment cards can take 1 friends or relatives for a free VIP experience during the activity, and enjoy high-level discounts (such as giving a care), while guests with existing treatment cards without friends or relatives can enjoy low-level discounts (such as discounts). After the free experience, the situation is as above.

Features of the plan:

1. For old members, once they agree, there will be a free VIP experience, and everyone will be happy when they go! Secondly, I have not only advanced discounts, but also skin care products. Third, if the recommended relatives and friends really join the membership, they also have face.

2. For the recommended relatives and friends, there is no need to feel "free" with existing members; Second, members who participate in the celebration have special discounts.

Generally speaking, the existing members are mostly high-end people, and people are divided into groups. The friends they bring must have great sex and economy with existing members, and existing members also want their friends to join the membership. They may always want to recommend it to their friends, but they have no chance. Therefore, under the careful care of beauticians and the preferential treatment of beauty salons, the membership rate is very high.

And the situation may be that members bring new members, and treatment card guests bring new treatment card guests. These treatment card guests are potential members. Note: this program can also be only a member, not a treatment card guest. More design 12, 120, 2 10 and other prices make it easier for people to remember this "extraordinary 1+2 plan".

Second, the "time machine" maintenance plan

People come to beauty salons to make themselves look more beautiful and younger. 30-50 years old is the "aging panic period" in a woman's life. They are very concerned about whether there are two wrinkles around their eyes and forehead, whether there are a few spots on their faces, whether they care about bags under their eyes ... and they deliberately compare themselves with women of the same age around them. Are they the "youngest-looking people" in the social circle?

Therefore, this "time machine" plan is designed for women's fear of aging: members who join during the activity can not only enjoy preferential treatment and all the rights of members, but also take the "time machine maintenance shuttle bus" for free-the "time machine" maintenance plan initiated by ——xx beauty salon is limited to 50 people (depending on the specific situation).

Special maintenance should be carried out on the easily aging female parts for 1 month or 1 year to slow down aging. The plan mainly lies in technical discussion. The beauty salon owner can discuss with the beautician whether it can be adjusted internally or externally, as long as it can delay aging. According to scientific findings, there are too many things or formulas that can delay aging, but they are very troublesome. Most people have no energy to take care of these things because of work and family. ), many people are not sure about its effect. So many things that are good for health and beauty, such as massage techniques, herbs and formulas, have not persisted. So this scheme is still very feasible.

Features of the plan:

1, "slow down aging"-directly to the hearts of consumer groups, the temptation is very great!

2. If the "time machine" maintenance scheme is feasible and successful, it can not only be bundled with the membership card to increase the sales of the membership card, but also be used as a product to increase profits and cash.

Third, the "U-Card Upgrade Plan" is specifically aimed at treatment card guests.

Some customers prefer to buy treatment cards separately rather than becoming members, even though the latter is more economical. Because these people's needs are very direct, they often have needs first, and then find services to solve them according to their needs. Just like some people prefer to handle fixed-line, mobile phone and broadband services of telecommunications separately rather than a huge package, in fact, the latter is cheaper than the former-according to my observation, most people do. The truth here is somewhat similar to membership cards and treatment cards.

① People have the demand of A, but they are not sure whether there will be the demand of B in the future;

② People have the needs of A, and then they have the needs of B. At this time, it seems "silly" to reapply for an A+B package.

People have the needs of A, even if they don't have the needs of B now, they know there will be in the future, but they are willing to "wait until B happens". In fact, it is difficult for us to issue a unified membership card service to meet the needs of these people, and everyone's needs are different. Therefore, my plan is to replace the treatment card with the membership upgrade plan. I think there is no "memory" in the consumption of therapeutic card products, that is, I applied for a nursing therapeutic card with you. If I terminate my service with you after the treatment, I don't have to give up any "cost". If the membership upgrade plan is adopted, even after the treatment, I still hope to continue to spend money with you, not other families. Therefore, the specific contents of this "member upgrade plan" are as follows: During the celebration, all customers with treatment cards will get a U-level membership card (originally a member to be upgraded), and the previous consumption records (in the form of points) will be in the membership card, so that the treatment card customers will be upgraded to U-card customers, and U-card customers can choose to continue treatment and accumulate points.

The function of integral:

① The U-level membership card is upgraded to a membership card, and its membership fee is discounted according to the points in the U-card.

2 preferential activities, such as bonus points, bonus points, etc. (Roles can also be ignored); U card customers can also directly upgrade to membership and enjoy membership services.

Note: It is very difficult to make customers of treatment cards become members in a short time, which is determined by their consumption concept. This U-card upgrade plan can only increase the probability of treatment card guests becoming members. With the above "time machine" maintenance plan and "extraordinary 1+2 plan", it will have certain effect.

Fourth, other preparatory work:

1. In addition, for activities such as "xx product/therapeutic effect evaluation meeting", "Looking for senior cosmetics" and "Looking for the hand of God" (the hand of beauticians), customers will be awarded "The most problems found", "Lifetime Beauty Award" and "The hand of God" because you want the golden plan.

2. In addition to the main promotional activities, we should have a deep understanding of the usual discounts, gifts, and the distribution of leaflets during the celebration, which should be held in cooperation.

Don't miss the time when customers are enjoying the "free experience". This is your chance to promote your service.

4. Prepare a booklet to express the main publicity content.