Nissan Sylphy, a model with no features but annual sales of 47,.

With the rapid development of the automobile market in China, the richness of automobile products has soared. Everything from A-level entry to D-level luxury.

And every field also has its king, namely, the Accord of B-class car, the BMW 3 Series of C-class car and Mercedes-Benz S of D-class car, and it returns to A-class car. Xuanyi is one of the best.

According to the official data released by Nissan, the annual sales volume of Sylphy reached 465,715 vehicles in 219, which was basically the same as last year. However, in the stage of the overall decline of the automobile market, being flat is also a reflection of progress.

Friends who are familiar with Nissan's history know that Sylphy's predecessor was called Bluebird. But this bluebird is not lannia. This Blue Bird was put on the market in 1959, and it has been more than 6 years. It is also the longest production cycle and the largest cumulative production in Nissan history.

a car can keep its competitiveness for 6 years. besides its strong product strength, market positioning and vehicle design that keeps up with the times are also reasons.

more multiplication data display? Xuanyi has been in the top three in the family car market for many years, and even won the championship in 218, and sold nearly 5w vehicles. Under the premise of its huge base, the annual growth rate does not necessarily slow down. Today, let's follow Xiaobian to see what Xuanyi is based on.

Positioning household, huge base

As we all know, China has a huge population, but the per capita distributable economy still conforms to the normal curve distribution, that is, the middle population is the largest, and the disposable money is moderate. And a car with moderate price and fuel economy will definitely become their first choice, which not only meets the basic car demand, but also will not add too much economic burden to themselves.

sylphy, which aims at this market, is naturally not afraid of too few consumer groups. As long as it concentrates on developing products, it is not afraid that no one will buy them.

As of April 219, the sales volume of Sylphy in China has exceeded 3w, and its strong product strength not only won the reputation of consumers, but also helped it win the future. More than 3w users are willing to endorse them, and I believe the sales volume will be by going up one flight of stairs.

referring to the related forums of sylphy, almost all comments are that sylphy saves oil and looks fashionable. Comfort and so on. However, this is also the key to Xuanyi's recognition in the family car market.

Keep up with the times, and every revision meets the needs of the times

As a brand born 6 years ago, it is impossible to become an evergreen tree in the family car market if it can't keep up with the trend of the times with self-drive. And every time the change is improved, it is more in line with contemporary consumers and can not be forgotten by the market.

in the second half of this year, sylphy also ushered in its 14th generation. Compared with the previous generation, the new sylphy has been upgraded in terms of power and comfort, and many black technologies have been used, such as lane departure warning and lane change blind zone warning, which makes the whole car more flexible.

and all the changes are inseparable from the production platform cmf of sylphy. The advanced platform gives sylphy a more perfect aspect ratio of 1.254, which is close to the luxury brand. Higher body strength 1.5gps? Uhss high rigid body, always protect your safety, at the same time, it also has .26cd ultra-low wind resistance, and the fuel consumption is lower than before.

sylphy also upgraded the heart of the vehicle and replaced it with a brand-new third-generation HR16 engine from Nissan. The maximum power was even increased to 12kw, and the torque was increased to 169n.m The comprehensive fuel consumption of the Ministry of Industry and Information Technology was reduced to 4.9l under 1 kilometers, and it will never return to the road of saving fuel at home.

4 sales under the same roof

If a newcomer walks into Nissan's 4s store, he will find a magical thing. There are often two models, one new and one old, in the exhibition hall. If you don't know, you may wonder if it is because the product line is too weak and there are not so many models to fill the table, but friends who know Nissan will only smile, because the sales under the same roof are the basic operation of Nissan.

Nissan is keen on the sales under the same roof because of several advantages.

The production capacity of new cars is in the climbing stage

Only when new cars are put on the market, the production capacity must be in the climbing stage, and the production line and production workers need some time to run in. If the old models are stopped directly at this time, it is easy to cause the sales volume to break. Together, the old and the new will help the new model through a transition period.

The quality of a new car needs time to test

When a new car comes on the market, consumers' first reaction must be to wait and see. After all, no one knows how the new car is, whether it will go wrong, and so on. Only after several months or half a year's test, consumers will accept the new car, and if they stop selling the old one in this gap period, it will cause a devastating blow to sales.

The old model is priced differently from the new one and does not interfere with each other.

When the new model comes on the market. The preferential margin is certainly not as big as the old model, and different price ranges do not interfere with each other, and even help manufacturers enrich their product lines and become more competitive. Why not?

to sum up, it's not surprising that Sylphy's products have no characteristics, but they have stepped on the necessary conditions for becoming an explosion, such as brand, positioning, price, time of appearance, etc., and finally became a household name. Not many markets are still changing rapidly, and Sylphy wants to laugh and finally can't relax.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.