What do you mean, stay calm and stick to it?

On (keep calm and move on) is a poster made by the British government at the beginning of World War II. This poster was originally intended to boost people's morale after the Nazi occupation of Britain. Due to the limited circulation, this poster was unknown at first. It was discovered in 2000, and was printed and distributed by many merchants as a decorative theme of products. By the end of 20 12, 5 posters printed that year had been collected.

This poster was originally produced by the British Ministry of Information [1] at the beginning of World War II to boost the morale of the British public when the war came. At that time, * * * printed more than 2.5 million copies. Because this poster is expected to be used after the Nazi occupation of Britain [2], the actual distribution and use of this poster is very limited. [3] This poster is one of three series posters, and the other two are "Freedom is at stake, use it to defend".

Do your best "(freedom is threatened, do your best to defend it) (* * printing 400,000 copies) and" Your courage, your cheerfulness,

Your determination will bring us

Victory "(your courage, optimism and determination will bring us victory) (* * 800,000 copies printed). Because the Ministry of Information predicted that public morale would be low in the first few weeks of the war, these two posters were widely printed. [4]

The plan to print posters began in April. 1939. The poster design was finalized in June and delivered for printing in August. It is expected to be put into use immediately within 24 hours after the outbreak of the war. In design, I hope to have a unified style of public information department, whose font is easy to identify and can make people feel that this information comes from the king, so an image of Tudor crown is placed at the top of the poster. Poster text is conceived by public officials to reflect the "individual responsibility of every citizen" and has the characteristics of direct and easy to understand. During the war, the same series "Yours" was more widely known.

Courage "(Your Courage) poster, this is the first poster produced by the British Ministry of Information. [5]

2 rediscovery and business editing

In 2000, a "keep calm and peaceful"

The poster "Continue" was found in a second-hand bookstore in Annick, Northumberland, England. According to British copyright law, this poster entered the public domain as a government-made work of art 50 years later. Bookstore owners Stuart Manley and Mary Manley therefore copied several posters at the request of customers. Subsequently, this pattern began to be popular in clothes, tea cups, doormats and other retail goods, and many derivative works of this poster were also produced.

The Economist believes that this nostalgic poster embodies a typical British character, and its popularity lies in that it directly reflects the image of Britain in people's imagination: low-key, brave, slightly rigid, and can still make tea as usual during the bombing. [6] This poster also became popular in the financial crisis in 2007. This poster is posted in the staff lounge of many hospitals in Britain, and its slogan is also used as an informal slogan by British nurses. This poster is also posted in the Office of the Prime Minister's Strategy Department at Downing Street 10 and the Office of the Palace Secretary at Buckingham Palace. From 200 1 to 2009, the Manly couple * * * sold 46,5438+0,000 copies of this poster.