20 17 Netease news annual attitude copy, how does the brand take advantage of the situation to market?

Netease News' attitude of 20 17-it's really unconvinced to say unhappy. Netease News asks you, did you take the exam this year?

201712.25-12.29, the annual attitude documentary series is set once a day. Goodbye, 20 17, the one that makes you unconvinced!

Netease news said it was unhappy, and it was really unconvinced. As soon as this year's attitude came out, major brands responded one after another, putting up a series of posters to talk about happy and unhappy things related to their own brands. The following are poster copy of some brands:

Fashion: Cosmic purple has become a popular color in the new year, and the trend is always unpredictable.

Pig B&B: I don't believe there are tears in Beishangguang. Why don't I feel a little human when I travel?

Wei Long: My mother told me to drink more hot water, wear long pants, eat more vegetables and eat less spicy food. I said, why don't you send me to become a monk?

Beautiful shot: three points are doomed, and seven points depend on the filter.

Jane: The dream is to be a writer, only to find that most people only like to read jokes.

Meng Meng: That doesn't mean I can't do anything. I can still sell Meng Meng.

Netease News's annual attitude, major brands can be regarded as giving enough face, and they have combined the characteristics of their own brands to call Netease News around "unhappy, really unconvinced" and also promoted themselves. Therefore, as a copywriter, you should also learn to use the marketing creativity of other brands and never let go of every discussion topic. This is the vision that every copywriter should have!

After reading this wave of Netease news annual attitude, you can combine your own brand to make a group, and you can leave messages to interact!

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).