Resumption of work is postponed but burden reduction comes first. Car companies are fighting against the epidemic, and all hard cores are shouldering their responsibilities!

Basically all walks of life have been affected by the epidemic, especially the automobile industry, which is a labor-intensive industry. According to the practice of previous years, companies must have already entered working mode. However, the epidemic is still spreading, and basically all car companies have postponed the resumption of work.

Perhaps unlike other industries, automobiles are an asset-heavy industry. Once one link is affected, there will be a series of chain reactions, and the pressure on automobile companies will become increasingly heavy. For terminal dealers, who are still unable to operate despite carrying assessment targets, the pressure is naturally increasing. Fortunately, since Volvo reduced the burden on dealers on the 2nd, many brands have responded. This heart-warming move is worth encouraging.

Chinese Brand

FAW Besturn has launched six policies to reduce the burden on dealers. Currently, it has launched: "assessment burden reduction", "business support", "financing support", There are six dealer protection policies including "health and hygiene guarantee", "online marketing guarantee" and "resource supply and demand guarantee".

Great Wall Motors? On February 5, Great Wall Motors officially launched the "three reductions and three benefits" support policy with its four major brands: Haval, WEY, Euler and Great Wall Pickup. Six major measures will be implemented for dealers: assessment burden reduction, financial burden reduction, financial burden reduction, multi-dimensional experience service empowerment, front-line sales team empowerment, and dealers in Hubei epidemic areas.

Dongfeng Fengshen? On February 5, Dongfeng Fengshen announced that it would comprehensively lower its February sales target and relax business policies to the greatest extent in February. Through a series of measures such as relaxing various assessment requirements, extending the duration of subsidies, reducing the conditions required for rewards, and increasing rental support for the second network, dealers and front-line sales staff will be subsidized and assisted.

GAC Trumpchi has provided four major measures for dealers, namely assessment burden reduction, financial burden reduction, exploration and discovery of new sales models, and the addition of a "New Year Opening Safety Fund" worth approximately RMB 11 million. Yuan.

SAIC Roewe has taken six major measures to reduce pressure and empower dealers: adjusting February target assessment and business policies; reducing financial pressure; vehicle logistics support; dealers who are unable to operate normally due to the epidemic can apply Suspension of shipment; online technical support; employee subsidy care; online training care.

BYD also issued a letter to dealers to release safeguard policies and measures. The content includes vehicle pickup rhythm, marketing guidance, policy assessment, after-sales support, logistics guarantee and other aspects. In terms of pre-sales, dealers can independently plan the pace of car delivery in February based on sales. WES dealers across the country are exempt from assessment from January to February in the first quarter, and service quality assessment or re-inspection postponement will be cancelled. In terms of after-sales service, service providers are exempted from the assessment of spare parts ordering targets in the first quarter.

Xingtu launched 7 measures to assist the sales frontline. They are: reasonable planning goals, financial burden reduction (finance expired vehicles), management burden reduction (all management assessments in February are exempted), personnel incentive support, terminal sales support, financial settlement support, and headquarters communication support.

Joint venture brand

Dongfeng Yueda Kia? On February 5, Dongfeng Yueda Kia launched "eight guarantees" for dealers: canceling indicators to protect demand; canceling bundling to ensure operations ; Cancel assessments to ensure stability; strengthen financing to ensure funds; speed up settlement to ensure turnover; adjust market fee usage rules to ensure publicity; add additional support to ensure safety; rush to provide supplies and ensure relief.

Beijing Hyundai? On February 4, Beijing Hyundai launched three major supports to reduce pressure on dealers. In terms of sales management support, the February dealer purchase completion rate assessment will be cancelled, dealers will also be provided with bridge funding support for due bills of exchange, and partial subsidies for capital interest will be provided to alleviate dealers' short-term capital turnover difficulties.

In terms of marketing support, Beijing Hyundai has increased online communication and marketing efforts. In terms of after-sales service support, Beijing Hyundai will suspend the sales and after-sales assessment tasks of dealers in the first quarter, and adjust the after-sales service VOC assessment.

Dongfeng Citro?n took the initiative to share the pressure on dealers, adjusted dealers’ monthly targets, policies, and business actions, and formulated detailed plans in terms of lowering target thresholds, increasing financial interest-free support, and increasing safety protection subsidies for terminal personnel. measures to ensure the operational health of the dealer network.

Ford? On February 6, Ford formulated eight policies covering three categories: sales policy, financial support, and service to reduce pressure on dealers. All car pickups in February (excluding Ruiji) will be provided with 75 days of interest-free financial support. Specifically for the Hubei region, all interest payable by dealers in this region in February will be exempted. Finally, the "Accelerated Dealer Rebate Support Policy" enhances cash flow capabilities, with dealers spending less and getting their money back faster.

Dongfeng Nissan? Through the form of "A Letter to Dealers' Families", it helps dealers from four aspects: "burden relief", "policy loosening", "supply guarantee" and "platform empowerment" business. Rebate subsidies and interest discount support will be launched, and at the same time, dealers in Hubei will be interest-free and dealers in other regions will cut interest rates. We will loosen policy restrictions for dealers and cancel the first-quarter assessment to reduce dealer assessment pressure.

FAW Mazda? During the epidemic prevention and control period, it weakened the assessment indicators for dealers' sales performance, eased dealers' inventory and financial pressure, ensured dealers' rebates, and assisted dealers in normal operations. FAW Mazda has also formulated a special car purchase subsidy policy for large customers for soldiers, police, medical staff and other personnel who are fighting on the front line to "anti-epidemic".

Luxury brand

Volvo was the first to take action. It announced on February 2 that in order to reduce the pressure on dealers in the face of the epidemic, it decided not to set a sales target for February. It also directly provides personnel subsidies to dealer employees, with the total amount expected to exceed 10 million yuan. Volvo has previously donated 11 million yuan to support the development of new coronavirus vaccines and the purchase of emergency medical supplies.

Audi? On February 3, the Audi brand announced that in response to the operating pressure of dealers under the severe epidemic situation, while providing remote guidance and support through a digital platform, it has launched a comprehensive plan including not assessing February sales targets. , a series of measures such as issuing subsidies to dealers’ front-line personnel.

Jaguar Land Rover will study and adjust its goals and cancel the single-month assessment. At the same time, appropriate inventory subsidies are provided to dealers based on car models to reduce financial pressure on dealers.

More measures to be continued...

In the face of the epidemic, even though various car companies are under pressure, they have chosen to stand with dealers and proactively initiate self-rescue and Mutual rescue mode. According to relevant estimates, in the first two months of this year, domestic car sales are expected to drop by about 20% year-on-year. Fortunately, spring has come, and we still have good hopes!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.