Lalamove forces drivers to put up car body advertisements. What rights of drivers does this infringe on?

This behavior of Lalamove violated the driver’s legitimate rights and interests. Lalamove drivers were forced to put advertisements on their cars.

When we see a truck driver’s car on the street, we can usually recognize it at a glance because there are three eye-catching big characters on the truck driver’s car: “Lalahuo”. Many people think it is the truck driver’s own car, but in fact it is the driver’s own car. Many people may be confused because Didi Dache does not allow drivers to put body advertisements on their cars. Many truck drivers are troubled by forced advertising on the platform, because if they do not put up body advertisements, the truck driver will be fined, but if they do put up body advertisements, they will be fined by the traffic police. It can be said that the driver is caught between the company and the traffic police. But in order to make money, they must do what the truck driver requires. It is really not easy for drivers to make money! Lalamove will punish drivers who do not put advertisements on their vehicles

According to media reports, Master Wang, a driver in Haikou, said that drivers should affix slogans and QR codes of freight drivers on their vehicles in accordance with the company’s requirements. Wait for advertisements, but such advertisements will be fined by the traffic police. It is very common for freight drivers to be fined by the traffic police for pasting advertisements. In this regard, the driver expressed helplessness, because the company will conduct spot checks on drivers from time to time, and if the advertisements posted on the car are unqualified, the driver will be punished. The staff of Lalamove Haikou branch admitted that the location and area of ??the car stickers were irregular, but the driver had to bear the fine. The company will negotiate with the traffic police department as soon as possible to find a standard way to paste advertisements. This approach of Lalamove is unreasonable

As we all know, the advertising area of ??Lalamove is too large and eye-catching, which does not comply with the regulations of relevant departments, so the driver will be fined by the traffic police, but the cargo cheering team It would be too much to leave this responsibility to the driver! Lalamove was previously condemned by public opinion for "a girl jumping out of a car", but now this problem has been exposed. You must know that Lalamove makes money from drivers, but they have no respect or care about drivers at all. If Lalamove doesn't correct itself, it may end up shooting itself in the foot. Lalamove posted advertisements on the car simply because of the role of free publicity

Advertising on the car may not be very beautiful to the car, but it is the most direct and lowest-cost method of promotion. Online advertisements are all keyword searches that will lead people to the official website of the product, but each search term requires the company to pay. This cost will be high and not very accurate. There are also various elevator advertisements, which are actually similar to the advertisements posted on the car body by Lalamove drivers. But the elevator does not belong to your own company, so you must pay a occupancy fee. Lalamove allows its drivers to post their own advertisements and only needs to pay the cost of advertising production.