Brief introduction of several methods to improve sales performance

1. Set up a file for customers

Learn about customers' personal situation, family situation, educational background, business background, special interests and lifestyle ... You can choose a chat topic from them, but you can't always talk about business with customers. It's easier to chat with customers and be a guest!

2. Have you given a small gift to your customer?

whether you can clinch a deal with the customer or not, and where the turnover can go has a lot to do with the customer's feelings. Many sales people are keen to invite customers to dinner for the sake of being a guest, which not only costs a lot, but also has unsatisfactory results. It is better to give 1 small gifts and win by orders of magnitude!

for example, if your client's children like drawing, and you give them some drawing tools, the client's children will definitely like it. Will the client be unhappy? When customers are happy, they will have a good impression on us, and the number of deliveries will be more, and the relationship between customers and customers will not be much worse.

3. Have you provided value-added services to customers?

Value-added service is to do something helpful to customers. Because your customer also has customers, we regard ourselves as a customer's department, and actively provide customers with all kinds of information about competing products or peers, business strategies, promotion plans, and so on.

There is a friend who is engaged in real estate. One of his clients has two houses to choose from. The reason why he finally bought from his friend is that he spent a week making a market report to his client, because he learned that the client was going to open a coffee shop when he communicated with his client. He wrote it down and immediately went to make a market report for his client.

4. Send a blessing message to customers

Send a happy weekend blessing message to customers every week. Why? Just to let customers remember us, customers can't remember you, and naturally they can't think of you when they need it.

Extended information:

Precautions for sales:

First, the mentality is fundamental

Many salespeople have no confidence in themselves and the products and enterprises they sell. They think that sales promotion is to "ask for help", that sales promotion is disgraceful, and they do not have a positive attitude. Because excellent salespeople should have a sense of responsibility, that is, who to live for; Have a sense of mission, that is, do it for whom; Have a sense of tolerance and be able to tolerate everything that is reasonable in the sales process; Have a moral sense, sell with heart, and sincerely touch customers.

Second, details determine success or failure

Sales promotion needs to pay attention to details in different links, such as words and deeds in the process of negotiating with customers, insight into buying signal, and grasp of customers' hobbies and personality, etc. All these are reflected in different details. Sales promotion needs sustained perseverance, attention to details, and success or failure depends on details.

Third, counterpoint is the key

Effective sales promotion needs to be carried out in a targeted manner at the right time, not only to identify the target customers, but also to "counterpoint" sales promotion at the right time, such as qualification examination of customers' purchasing power, "psychological attack" on target customers, and the use value of counterpoint products and customers' needs.

Fourth, think about changing your position

As a professional salesperson, you should have "one good-looking person, two suits, three drinks, four rounds of mahjong, five-way friends, six trips to Qishan, seven tricks to beat horses, eight braggadocio, nine points of hard work and great patience". That is to say, salespeople should pay attention to self-image design, learn to quickly integrate into society and teams, have good communication and negotiation skills and self-promotion awareness, endure loneliness and resist external temptations. Only in this way can they achieve their life. In terms of thinking, you should change your position. You can't just listen to your heart and think about excitement, but you just don't act. It is necessary to fundamentally improve thinking, simulate scenarios from a systematic perspective, and think from the perspective of customer problem solutions of different customers.

V. Developing Potential

As a salesperson, you need not only congenital factors, but also acquired cultivation to develop its potential. Everything that is innate is difficult to change, and you can change yourself through planning the day after tomorrow. It is necessary to train and cultivate some key abilities, such as the five disciplines of self-leadership, self-management, win-win thinking and interpersonal leadership, effective communication and creative cooperation. What is needed is the development of acquired potential.

VI. Innovation is indispensable

Marketing needs innovation and innovative thinking, such as making decisions for your customers; If you like Monday morning quarterback, you should agree with his opinion. Good at praising others, we should quickly find the target customers around F: family (family), I: influence (center of influence), N: neighborhood (living environment), D: directly (other media), S: society, etc.

explore customers through different ways and levels (such as different levels of public relations, all-round customer experience, etc.); Maintain customers and cultivate customer loyalty through interest chain and emotional cultivation; Improve customer satisfaction through service improvement (effective intangible service, more services, more satisfaction, self-help, service automation, improvement of service facilities, rapid service recovery strategy, etc.).

Seven, dreams need to be sold

Marketing needs to sell dreams. If you can post your own dreams, it will form a strong visual stimulus, thus encouraging your own beliefs and reminding yourself that persistence is victory. At the same time, when selling to customers, customers need to dream of a good future and let them have imagination and association.

Reference: Baidu Encyclopedia-Sales Performance